5 Reasons Why Small Business Should Use Google Ads to Increase Sales

Are you in the multi-level marketing business? Are you working from home but find it difficult to generate leads?

Many small businesses are struggling to find sales prospects when stuck indoors. With social distancing and quarantines, it seems impossible to meet new clients.

Even website traffic is stagnating as competition rises. Is your site dropping down Google's rankings when you need to be #1?

Now's the time to harness pay-per-click (PPC) advertising.

Google AdWords is the most popular PPC platform. Its ads appear on over two million websites and 650k+ apps. They're also listed on the world's largest search engine – Google!

If you've never used PPC before then read on. We highlight how AdWords works, how to get up and running, and how much it costs.

Here are 5 benefits of Google AdWords and how you can increase sales through PPC advertising.

1. Pay Only When They Click

Google AdWords works like this:

You create your advert and tell Google who you want to market to. Targeting your customers is key to the process. You can choose from multiple demographics including location so your ad only appears to users in your region.

Next, you set your budget cap. This is a monthly limit you're willing to spend. Google won't go over it unless you change it.

Google will display how much each ad will cost you. Most advertisers charge to place your ad on their site but Google works a little differently because...

You only pay when someone click's on your advert!

This Cost-Per-Click (CPC) system captures the customers you want at a price you can afford. Prospective sales funnel to your website or Google Maps or anywhere you choose. Ads appear in Android apps to reach an even larger market.

CPC AdWords for small business owners = full control of your online marketing spend.

2. List Number One on Google

Google is the highest-ranked search engine in the world with 92% market share.

When a user searches, the results are divided into two groups: organic and paid. Organic or natural results list websites that Google decides best-suits the search term. They're the ones all your SEO dollars aim to rank high for.

It used to be that paid results looked like ads. With a colored border and separation from organic listings, they put many users off.

Now, Google makes paid results appear like natural listings. The word 'Ad' is the only indicator that they are adverts. They show at the top of the page so are first to be seen.

In effect, your AdWord might be number one on Google.

Might be.

When a potential customer searches for your products or services Google checks your ad's criteria. If you're under budget and the keyword and customer data matches then your ad appears.

What determines the position is how much you're willing to spend per click. The higher the value the higher the odds you'll get #1.

There are other factors Google uses like the bounce rate of your clicks i.e. did people leave within seconds. They also check the quality of your ads so make sure you've no spelling errors!

3. Speedy Results

From creating a new AdWords account to creating your first campaign, your ads can appear within one business day.

A day? Surely you mean a few hours? This is the Internet, after all.

Every advert that appears on the Google network needs to be approved. This includes examining the:

  • Headline
  • Description
  • Keywords
  • Destination
  • Any images and video

When you consider that a new website can take months if not years to rank on Google's first page, AdWords does pretty well. SEO is vital for your organic listings but Google ads for small business owners boost your overall rankings.

If you change your ad's content it will need to go through the approval process again.

While it goes offline remember you can create multiple adverts. Why not increase your spend on live ads until the edited one clears? Either way, you'll still retain position and gain leads to your site.

4. Full Control of Campaigns

One of the major Google AdWords benefits is having full control over your ads.

Each account can create multiple campaigns. Campaigns let you organize your ads. For example, in November you could create a campaign to target Christmas shoppers.

Each campaign comprises multiple ad groups. These let you categorize your ads and target specific products or services. Ads appear in these groups and comprise of keywords, ad text, and landing pages.

You have total control over all your ads, ad groups, and campaigns.

Christmas is over? Pause that campaign. Sold all your stock? Pause your ad group. Stock arrives in surplus? Resume the group and increase your budget.

The goal is to increase your click-through rate (CTR), retain the visitor, and convert them into a paying customer. If you find the current Google AdWords effectiveness is low you can change things immediately.

5. Benefits of Google AdWords With Targeted Marketing

One essential SEO tool that ties with the AdWords system is their Keyword Planner.

The Keyword Planner lets you discover what people are searching for. Type in a keyword/phrase and the tool displays its average monthly searches. A graph highlights trends so you'll see when the phrase is most effective.

What if your chosen keyword doesn't rank well?

The planner also suggests relevant keywords. You can choose from these to create your own list for your ad to appear under.

Most important is the top of range bid.

This shows how much ads cost for the given search term. They're divided into low and high ranges, showing the spread of ad prices over time.

A similar tool that is free for anyone to use is Google Trends. It provides geographic spread and related queries but doesn't show AdWords data.

Market the Smart Way

The benefits of Google AdWords are clear but how else do you find leads to market your company?

Combining offline and online marketing methods is the best way to promote your business. Mailshots and telemarketing along with email and mobile texts increase the likelihood of building sales.

The question is: who do you target?

At Sales Data Pro, we offer 100% quality data lists for multiple business sectors. From DNC-Compliant telemarketing numbers to real-time aged Internet leads, we've got you covered.

Our data plans include consumer data, business data, and aged Internet leads.

Contact us today to discover how our marketing data can increase your sales. Combine them with AdWords and skyrocket your bottom line.

Be smart. Market with SDP.


At Last, the 7 Secret on How to Be Successful in Direct Sales Is Revealed

The thrill of seeing large sums of money flowing into your bank account keeps you going each day in the direct sales world. There's no question you have the drive.

The question is, do you have the know-how to go with it? In other words, are you wasting each day simply because you don't know how to maximize your sales opportunities?

Fortunately, it is indeed possible to become a superstar in direct sales. Here are seven amazing secrets on how to be successful in direct sales in 2020.

Let's get started!

1. Identify the Target Market

One of the most important steps you need to take in direct sales this spring is to determine who your services' or products' best buyers are.

In many direct sales firms, your trainers will have you start by listing 100 individuals you know. Although you may certainly find some new business partners or customers in your list, it is best to simply pinpoint who your best potential buyers are from the start.

If you identify your offerings' target buyers, you'll avoid wasting energy and time on people who honestly aren't into what you are offering.

 

2. Pinpoint Your Value Proposition 

In addition to identifying who will likely purchase your offerings, be sure to also identify how they benefit from using your offerings.

For instance, maybe your products will help your customers to feel more energetic. Or, maybe your service will enable them to feel more self-assured.

Reframe your offering's most outstanding features into benefits that your prospective buyers are looking for. This is the best way for you to make sale after sale.

 

3. Make Daily Contacts

Another important step for any serious direct salesperson is to constantly contact potential customers. In fact, a good goal is to make five contacts each day.

Yes, you are already very busy. We get it. But the key to your success is keeping your calendar full.

The more you allow gaps to develop in your bookings, the more challenging it will be for you to maintain your sales momentum long term.

4. Be Respectful of the Client's Time

When you interact with clients, try to treat their time as a precious commodity. After all, the time you take from them is time they'll never get back.

As a general rule of thumb, people appreciate directness and brevity. So, when you're speaking with your potential customer, be friendly, but keep them focused.

Also, pre-plan the items you will go over with them. This will help you to stay on track during your entire conversation with them.

5. Be Different

Ask yourself this question: "Why should a customer purchase X from me instead of another direct sales representative down the street?"

It is critical that you differentiate yourself from your competition. What makes you stand out?

An excellent way to show how you are different is to share a personal story with your prospective buyers. After all, nobody has the story that you do. This means they can't replicate what you're sharing.

If your story resonates with your potential buyers, then these buyers may be motivated to purchase from you versus another representative. 

Another way to make yourself stand out is to offer a greater level of customer service to your clients. You could even also offer an enticing loyalty program for repeat clients.

Furthermore, consider customizing your offering, if possible. You may also want to create your own online site to showcase your personality. Even an advice-filled newsletter that you send out to clients via email can make you hard to forget in the client's mind.

 

6. Follow Up with Clients

Yet another way to be a direct sales superstar is to remember to follow up with your clients.

Specifically, create a system that will allow you to easily keep in contact with clients and prospects.

Unfortunately, many direct sales representatives are ready to give up once they receive a "no." However, when a client says no to an appointment or purchase, it just may not be the best time.

Instead of accepting defeat, try to follow up with them later to see if they may be interested in sitting down with you or buying from you then. When you follow up with clients, you are demonstrating excellent customer service.

 

7. Use What You Are Selling

Finally, if you are trying to sell a product or service, make sure that you try this offering for yourself, too.

If you are truly excited about what you are selling, your customers will be able to tell. Likewise, they can tell if you're just giving them a company-created spiel.

The more enthusiastic you are about the products you are selling, the easier it will be for you to make the sale every time.

Also, when you use your service or product, this gives you a personal experience with the offering. As a result, you gain firsthand information that you can incorporate into your sales presentations. This enables you to discuss your offering in an accurate and honest manner with possible customers.

How We Can Help You to Master How to Be Successful in Direct Sales

If you're wondering how to be successful in direct sales, we've got you covered with our one-of-a-kind tool for salespeople: Sales Data Pro.

This tool is the most affordable and user-friendly generator of internet leads in real time. You can also receive consumer and business data from our tool. These data can be helpful to use in predictive dialing, telemarketing, and direct mail.

Get in touch with us to learn more about how Sales Data Pro can help you to take your sales successes to a whole new level in 2020 and beyond.

 


7 Hottest Digital Marketing Trends That Will Define 2020

More than 60% of your customers begin their shopping instances online.

To say that digital marketing is now critical for your survival is an understatement. You need to be present to influence your customer purchase moments. Digital marketing is a useful tool in helping you talk to the right leads at the right time. However, ever-changing, trends in the horizon threaten to affect your strategy.

Here’s a look at the future of digital marketing to help you uncover impactful trends you need to watch out for.

What's Digital Marketing?

For many, digital marketing is about social media and search engine optimization (SEO). The reality is that at this point, digital marketing has dug deep to span over various aspects.

It’s through digital marketing that you promote your brand. Additionally, you can rely on digital marketing to relay your customer experience.

Digital media helps brands manage various types of media to grow their value. These are earned, owned, and paid media.

With earned media, third parties get to share your product or service and, in the process, compliment your brand. You can intercept this organic moment using digital marketing to leverage the goodwill displayed for more brand equity.

On the other side of the street, paid media is you paying to leverage a third-party channel and reach customers. Through digital marketing, you can craft the right strategies that make the most out of your investment.

Owned media refers to the assets your brand takes ownership of, and you can rely on digital marketing to help drum up brand growth using these assets.

The Future of Digital Marketing

To maximize your digital marketing strategy, you need to not only know where it’s been but where it’s going. Let’s examine some exciting trends poised to shape the field in 2020.

1. Experience over Product

Today’s customer is very fluid, and to add to the pain, has a lot more options to substitute you. Therefore, you can’t live focusing your digital marketing on only acquiring customers.

Your approach to digital marketing must now place customer retention at the heart of things. In this pursuit, expect to see a heavier emphasis on customer experience over the direct promotion of products.

As you think through your strategy, you should intentionally focus on developing hands-on customer experiences. These touchpoints will help differentiate your product from the pack, but only if the experiences remain relevant to your customer's core needs.

2. Micro-Moments

A micro-moment is an instance where a customer shows a lot of intent and uses a device to seek to fulfill a need. These needs typically revolve around knowing, going, doing or buying.

Such moments are increasingly becoming common as customers default to the internet to begin their buying journey. A customer will want what they want when they want it, and only the brand that’s delivering on that need will make a sale.

Therefore, more brands will seek to invest in uncovering relevant micro-moments for their customers.

Such investment will be coupled with a higher demand for content that speaks to the customer insights during identifiable micro-moments to make the most of every lead.

3. The Rise of Voice Search

Smart speakers are an already fairly popular device in American homes, and the numbers seem to bear this out.

Statistics show that by 2022, voice shopping will hit a whopping $40 billion from the $2 billion it generates today.

With such an imminent jump in customer expenditure, your digital marketing strategy will need to address voice search.

The key, though, is to understand that you won't be deploying voice search tactics only to remain relevant but also to bolster your brand experience.

4. Visual Search

Along with voice search is visual search that enables customers to upload an image of an item they are looking for and receive specific results.

Such a tool taps into the entrenched power of mobile to turn a customer's smartphone into a search bar.

The appeal to point and shoot if you want to purchase an item is the convenience, and this will only drive the adoption of visual search up.

Consequently, you will need to optimize your digital marketing strategy to position your products right where customers relying on visual search can discover them.

5. Chat Bots

Chatbots are artificial intelligence-driven tools that utilize instant messaging to interact with your clients day or night. Their popularity has shot up so rapidly that by the end of 2020, 85% of customer service will be powered by chatbots.

As more customers come to expect round-the-clock availability of brands to resolve issues, companies will be under pressure to step up their chatbot strategy.

6. Conversational Marketing

As chatbots become more entrenched, clients have begun to realize the value of conversational marketing.

With conversational marketing, you are nurturing a two-way interaction with customers. As they pose queries, you can offer immediate responses in a conversational-style approach to meet your clients on their terms.

Brands should prepare to utilize more conversational marketing as a feedback-driven model that enhances their user experience.

For example, your copy and other marketing material will increasingly have to revolve around fostering a conversational tone.

7. Personalization

Customer data continues to be highly valuable for brands in helping them discern and anticipate their clients’ needs. However, such data can only be of use if you know how to monetize the insights you receive from it.

Personalization is where you use insights gleaned from customer data to offer unique value propositions that speak to a customer's particular needs.

Your digital marketing will have to factor in all areas that personalization can help the brand stand out.

Additionally, you should expect to find it more critical to deploy personalization across your entire universe of digital marketing and not just the regular channels.

Stay Ahead of the Curve

Digital marketing is a mission-critical tool helping you speak to your customers’ purchase decisions. However, technology keeps changing rapidly, which leads to new trends that can rock your strategy. Endeavor always to keep an eye on the future of digital marketing to identify useful ways to pivot your approach.

Sales Data Pro is your go-to- source for high-quality marketing-related data. Talk to us for information backed by constant and consistent monitoring that can enhance your marketing.


7 Tips for Using Mobile Marketing to Find Leads

People spend over 4 hours per day on their mobile devices. That's half of a workday or a significant amount of time in their waking day looking at their phones.

Regardless if we like it or not, people enjoy looking at their phones for instant information. They enjoy looking on social media. There's a lot of things to do on a smartphone.

That's why mobile marketing is growing with popularity. More businesses see the advantage of mobile marketing when it comes to generating leads.

If you want your business to take advantage of mobile marketing, you should consider these 7 tips.

1. Strategic Call-to-Action

If you're trying to land more leads, you should consider testing different call-to-actions. You want the consumer to click and input their information. It's as simple as that.

Sometimes being direct and saying "your item here" is more effective than being clever. You don't want to confuse people with what you're saying.

You want them to understand what action to take after viewing your advertisement on their mobile device.

2. Create a Mobile Survey

Asking for input is a great way to collect consumer data. You can ask people how their experience was at your business or ask them a question about specific feedback.

Creating a mobile survey has the consumer take action and you generate leads at the same time. It's a win-win.

You can also see how we generate real-time leads by checking out our website here.

3. Use Geo-Locational Mobile Ads to Generate Leads

Geo-locational mobile ads focus on targeting people in a specific location.

You can also target specific demographics in a specific location with specific interests. The more advanced your targeting is, the more likely you are generating leads.

The goal is to get your mobile ad in front of the right people so you have a higher chance of getting the leads and the clients you want.

4. Make Sure You Show up on Local Searches

When people search for businesses on their mobile devices, they are often looking for local businesses. You want your business to show up on local traffic to generate more leads.

You can find some tools that help you check if you are showing up on local searches.

5. Get People Involved in Your Content

One of the ways to get people involved with your mobile content is to make it interactive.

You can include puzzles and games that get people involved and actively participating with your business and your brand. If you want people to engage with your presentation or discussion, you can also create a poll that gets people engaged.

You can also send mobile messages or emails that keep your brand engaged with your customers.

These messages can be a special offer or announcing a surprise winner for a promotion.

6. Use Video

Video is becoming more prevalent on social media and in marketing campaigns. Video is the modern way of communicating your brand's message. Now it's an effective way to express your message via mobile.

Video is used on YouTube, webinars, landing pages, and more. Video is everywhere and it should be a part of your mobile marketing strategy.

There are a lot of advantages of using video in your mobile marketing strategy, but especially when it comes to generating leads. For instance, video drives more traffic to your website.

Video can improve SEO with more viewer engagement. There are more clicks, which get your content ranked higher on Google.

Video is also captivating and entertaining. Depending on the kind of video you create, you can capture the attention of your core audience.

You can be creative in your video that demands the attention of the consumer.

Another benefit of videos when it comes to mobile marketing is that it leads to more conversions. Videos are more effective than a simple image.

Your mobile videos can also be shareable. Your consumers can post them on social media and generate more traffic for your business. The key with video is to keep it short and optimize the titles.

You can also see more information on how to generate leads with mobile marketing, especially on how aged leads can benefit your business.

7. Optimize Content

The final tip when it comes to mobile marketing is to make sure your content is optimized for mobile. You don't want someone visiting your mobile website and it looks disjointed and out of place.

You should also make your content easy to find and easy to read. If people come across your website and only have a few minutes to glance at it, they should know exactly what your business model and mission are in those few minutes.

Another way to optimize content is to make sure your titles are short and concise. You should also have helpful articles that attract your core audience.

Overall, these tips can help you generate more leads with mobile marketing. While none of these tips will enhance your results immediately, they can point you in the right direction.

You can test and see what's working and create a marketing strategy around these tips that are effective for your business.

Why Mobile Marketing Can Help You Generate a Ton of Leads

Mobile marketing can help you generate leads if you incorporate these tips. These tips are designed to effectively improve your conversion rate. While it may take some testing, it's ultimately designed to help you generate more of a profit.

While there are more tips involved with mobile marketing, the most important is to figure out your audience and how you can market to them. Each audience is unique and you have to be willing to figure out who your audience is.

For more information on mobile marketing, you can contact us here.


7 Outright Benefits Earned From Direct Sales Marketing

Direct Sales Marketing, as the name suggests, is a form of marketing that advertises directly to existing customers or potential customers. Marketing is a very crucial, and yet sensitive, aspect of any business. The success of your business is directly linked to your marketing efforts. However, just because you have a marketing department doesn’t mean your products will fly off the shelves.

There’s a lot of hype surrounding inbound marketing, but it hasn’t really worked for every business. Sometimes it's better to stick to the good old ways. That way, you’re most likely going to increase sales margins, especially if you do it correctly.

In this article, we’ll look at seven apparent advantages of direct marketing. Though most businesses have shied away from this marketing technique, we’ll show you why going back to the basics might be a good idea.

What Is Direct Sales Marketing?

Happy customers are at the core of every successful business. How to spend marketing funds is one of the most agonizing choices business owners and execs have to make. On one hand, you want to reach a wider audience, and on the other hand, you need a creative and effective marketing campaign.

This marketing entails sending marketing messages to the customers or prospects with a strong call to action to conclude the message.

Forms of Direct Marketing

There are a couple of ways you can launch a directing marketing campaign. What’s more, you don’t have to choose only a single method. You can combine two or more methods for the greatest effect.

Here are some common methods of direct marketing:

  • Direct mail- you send mail directly to an existing customer or a potential customer. The mail can include information about offers, discounts, and other customer incentives.
  • Face-to-face selling- this method is the most basic form of direct marketing. The sales team personally comes in contact with current and potential customers.
  • Catalogs- catalogs are an excellent way to entice your current and potential customer base on your products.
  • Internet marketing – directly promote products or provide more information about your products. You can also leverage internet leads for your business’ benefit.
  • Telemarketing- telemarketing still generates lots of sales, but you need to do it right. Ditch the annoying robocalls that almost everybody loves to hate; these robocalls may actually be costing your business.

Key Advantages of Direct Marketing

Direct sales marketing is the most basic method of marketing. Although the marketing industry has revolutionized significantly, direct marketing still works like a charm.

Direct marketing has also evolved with time, and now there are modern methods that most companies are embracing. There are a plethora of reasons why you should adopt direct marketing campaigns for your business. Here are a few of the most important.

1.It's Cost-Effective

Direct marketing will save you a lot of cash as compared to most marketing methods. This is because it targets a specific customer base that is most likely to buy your products. The technique whittles the audience down to the customers or people that will be beneficial to your business.

A direct marketing campaign is more purpose-driven and straightforward and is more likely to generate results.

2. Enhances Customer Loyalty and Retention

You can never underestimate the importance of customer retention and loyalty in your business. With direct marketing, you can personalize messages, offers, and discounts to improve customer relationships.

Personalized communication portrays how much you value your customers. In turn, this increases your connection with the customers and will boost their loyalty to your brand.

3. Helps You Pick out Your Ideal Customers

Direct marketing will give you the criteria to pick out your ideal customers. Since the advertisement is tailored to these customers, they are more likely to engage with your products. They are also more likely to be repeat customers or even neighborhood brand ambassadors.

However, targeting the ideal customers doesn’t just happen automatically. You should have a well-coordinated marketing campaign with a competent marketing team both on the ground and at HQ. The team will help you learn more about your customer base.

4. Boost Sales

The greatest advantage of direct marketing is that it boosts sales, which in turn increases profit margins. Direct marketing will get you more sales from your current customers.

If you fell out with a few customers, direct marketing is one way you can get them back. You can rekindle that past relationship and get things rolling again.

5. Direct Marketing Is Relatively Easy

There are so many direct marketing methods that the hardest part might be choosing one. However, all you have to do is just find a way that works for your particular business. Digital marketing is a viable option that won’t need a lot of resources, either human or technical.

6. Helps Get Your Brand out There

You don’t need huge billboards to get your brand recognized, you just need a cohesive direct marketing campaign and you’re good to go.

Get enough mails, catalogs, and emails to the right people, and your brand will spread like wildfire.

7. Faster Turnaround

You get to reap the fruits of your direct marketing campaign pretty quickly.  You can also set up that same marketing campaign in no time. For instance, sending an email to your customers will take no more than 10 minutes.

Embrace Direct Marketing for Greater Profit Margins

Hopefully, you’re now aware of the many advantages of direct marketing. You can now incorporate some of the direct marketing methods into your marketing endeavors. Although you don’t have to spend a lot, you still need to put in considerable effort to launch a successful marketing campaign.

For accurate and real-time internet leads, contact us today, and we'll sort you out.


At Last, the 7 Secrets on How to Be Successful in Direct Sales Are Revealed

In the United States, direct sales is big business. In fact, it’s a $35.4 billion industry with over 1 million sellers doing it full-time and another 5.2 million using it to supplement their income.

However, not everyone will succeed. If you truly want to make good money and turn your direct sales gig into a real business, you need to learn the right strategies and implement them the right way.

Luckily, we’re here to help. Here are our seven best tips for how to be successful in direct sales.

1. Use (And Love) Your Product

This should go without saying, but if you really want to succeed in direct sales, you need to choose your product carefully. It should be something you use, love, and truly believe can benefit other people. If you’re truly excited about what you’re selling, it will come through in your delivery – and people will notice.

If you’re using your products consistently, you can also easily demo them and will have plenty of personal testimonials. You might even have some “insider” tips and tricks to share with them.

2. Define Your Target Market

One mistake many direct sellers make is assuming that everyone with a heartbeat is a prospective customer. If you do this, you’ll waste a lot of your time on people who simply aren’t interested.

Instead, take some time right away to figure out exactly who your target customer is. Once you really get to know your product, it’s fairly easy to figure out the type of person who is most likely to have a need for it.

Is it busy moms? Is it young, single people? Once you narrow this down, think about where these people “hang out.”

Are you likely to find them spending their spare time on Tik Tok or Snapchat? Or do they spend hours scrolling through Pinterest? Maybe Facebook is a better platform, or even LinkedIn.

Maybe your target audience doesn’t spend much time on social media at all, and you need to focus on chat groups or other types of gatherings. Figure this out and it becomes easy to put your marketing efforts into the right places

3. Identify Your Value Proposition

Most people are careful with their money, so it’s not enough for you to just tell them that your product is great, and they should buy it. You need to actually show them how it will make their lives better.

Will it make them look gorgeous and feel better about themselves? Will it give them more energy? Or help them be more efficient in the kitchen?

Also, beware of touting the features of your product. Is it non-toxic? So what!

Instead, let them know that using a non-toxic product means that it’s safer for their children and pets. Or that it could reduce the chances of having an allergic reaction.

Turn features into benefits and you’ll be way ahead of the game.

4. Differentiate Yourself

With almost every direct sales product, there are many other people working for the same company. Why would a customer buy from you instead of their neighbor, co-worker, or family friend who is offering the same products?

Find the answer to this question, and you’re setting yourself up for success.

One great option is to incorporate your personal story into your sales pitch. This is something that nobody else can replicate, so it will automatically set you apart.

You can also differentiate yourself by personalizing your sales process, adding additional services or a loyalty plan, or even creating a monthly newsletter that you send to your customers and prospects.

6. Leverage Social Media

Social media is one of the best ways to get leads. If you’re not using it consistently, you’re missing out.

Post photos and videos of your products. Share ideas about new ways to use them. Try having a photo contest where your customers post images of themselves with your products and use a specific hashtag.

You can also host contests and giveaways, or even pay a few dollars for targeted social media ads.

7. Throw an Online Party

While in-person networking and home parties have long been some of the best tactics for direct sales, we live in a different world now. With “social distancing” being the phrase of the year, your entire sales process needs a revamp.

Do yourself a favor and start figuring out how to create social gatherings online right now. Facebook groups are a good start.

You might also look for other ways to throw virtual parties online. For example, look for online event software that will allow you to showcase your products and do demonstrations for groups of people in remote locations.

You’ll also want to refine your shipping or delivery options. Many people don’t want to leave their houses right now, but that doesn’t mean you have to stop doing business. The people who figure out smart ways to work around this will ultimately be the ones who succeed despite these new challenges.

How to Be Successful in Direct Sales? Never Stop Learning!

Now you know the top seven secrets for how to be successful in direct sales. But, you’re not done yet!

One of the most important keys to success is to never stop learning. We suggest you bookmark our blog and come back every day. Read through a few of our posts and decide how you can implement our tips into your business.

Then, come back the next day – and the next – and keep repeating the process! This will ensure that you’re always a step ahead of your competitors and that your business doesn’t just survive but truly thrives.


mailing-list

What Is a Mailing List and Why It's Important for Email Marketing

For every dollar you spend on email marketing, you can expect to make $42 on average. Is this a kind of return your business is willing to throw away?

Email marketing is a critical component of your overall digital marketing strategy. Due to the fact that the people who sign up to your email list are in effect, allowing you to message them, you stand a better chance of making a sale.

If you are wondering, “What is a mailing list?” then here is a guide to help you understand what such a list is and how it can benefit your business.

What Is a Mailing List?

Simply put, an email list is a collection of email addresses that a business gathers from its customers and prospects, to use when sending them periodic information.

The information you can send as a business includes your newsletter, discount offers, and other material related to your business. Unlike traditional post mail, an email list lets you send out an email to each subscriber in one go.

When you are building an email list, the quality of the information matters. Therefore, you need to source real data from real subscribers that look at their inboxes regularly.

The people who receive your email should also be interested in what you have to say for your list to make headway. Once you have the high-quality subscriber information from those interested in hearing from you, then you can focus on growing the subscriber base.

How Email Lists Are Critical for Your Business

Using technology to power how you reach your customers is nowadays a baseline operational requirement, and email lists help you achieve this. Some of the compelling benefits of using an email list include:

1. Personalization

Email is a personal form of engaging with your customers. As such, an email list offers you an opportunity to leverage personalization for great results.

When building your list, you can segment various subscribers according to the criteria that most matter to you. Using these preferences, you can send out information and offers that are specially tailor-made to meet their unique needs.

Being able to offer relevant solutions to a subscriber's needs time and again can help you not only make sales but, more importantly, retain your customers.

The level of personalization you can achieve through a mail list is not just about what you say but also in how you say it.

For example, you can integrate each subscriber's name in the content to make them feel you are speaking directly to them and not a massive amorphous crowd.

Such a touch tends to earn more attention from the subscriber for your current and future emails, which can set you above the pack as more businesses vie for the same subscriber's inbox.

2. You Own the Land

Digital marketing platforms offer a unique opportunity for you to market your business. While there is immense value in this, there is always an unspoken, underlying risk - you don’t control the third party platform.

As such, there have been many cases where businesses have poured lots of money into such platforms only to lose them in one stroke.

When it comes to using email lists, you own the land and don’t build on rented digital property. Sure, you still need to rely on third-party email providers. But, you own the subscriber base, which is the most critical part of the asset.

Thus, as you plow your resources into growing and optimizing the list, you don’t need to fear losing it all due to a lack of control. You can, therefore, plan your marketing strategy with greater certainty to drive more leads and sales consistently.

3. There Is Customer Buy-In

Email lists are permission-based, and that fact holds one of the highest values when it comes to digital marketing. Since most subscribers give you consent to send them your message, they are more open to reading each email.

Due to this buy-in, you stand a higher chance of converting a reader into a customer since they are already showing a degree of interest in your offering.

The friction that comes in between you and the customer is reduced a bit, meaning you can not only find it easier to win clients but that retaining them also becomes easier to achieve with the right strategy.

4. You Can Introduce New Products With Less Resistance

Introducing a new product into the market is always an uphill task, no matter how high the reputation of your business. If you try to add to that the fact that you will be selling this new product to leads who are not yet buying from you, you have your work cut out for you.

One way you can ease the task of bringing that new product to market is by using an email list. As we have seen in the previous point, most subscribers give you permission to send them your emails.

Therefore, when it’s time to launch a new product, you will not be communicating with people who don’t care about your business. You can tap the buy-in you have with the subscribers on your list to generate interest that can give the latest entrant into your portfolio the traction it needs.

That is the reason why major brands like Amazon will continually send their subscribers an email about new products on offer no matter how successful they have become.

It is much cheaper to pitch a new offer to a customer who wants to hear from you than to try to win them over then convince them again about a new product.

Create a Direct Relationship With Your Customers

The email inbox is not dead. Businesses big and small rely on email marketing to deliver personalized messages to their customers for more effective campaigns.

An email list is the customer information tool you need to help you segment and target your subscribers effectively. Begin by asking and answering the question, “What is a mailing list?” to help you gain valuable insight on how you can optimize your email list for high conversion rates.

Sales Data Pro understands your need for high-value customer information to make informed sales decisions. Talk to us today for updated consumer data and internet leads you can access in real-time to fortify your sales strategy.


Your Customer Retention Guide: What Is Retention and Why Is It Important for Sales Professionals?

There are multiple marketing strategies that you can use for your business. While acquiring new customers is a great hack, it’s just one part of the puzzle. The other part of this picture is retention.

Customer retention is an aspect of your business that can save you tons of money in acquisition. Doing this part right is important and should be given a good amount of attention.

If you're looking to understand how to retain customers in your business, check out this quick guide to learn what is retention and why it's important for sales professionals.

What is Retention?

Customer retention is a percentage that measures the number of existing customers after a certain period. The rate is affected by the number of new customers acquired and the old customers come in. The latter can be by closing a contract, not returning to buy, and canceling their subscription.

Customer retention is calculated as follows:

Retention Rate = (# of Customers at End of Period - # of Customers Acquired During Period) / # of Customers at Start of Period) X 100

You can decide on the duration of the period. It can be quarterly or even annually, depending on the nature of your business.

Why is Customer Retention Important?

Now that you understand what is retention let’s get to the nitty-gritty of why it’s crucial to a business.

Besides being just an equation, customer retention is about being able to continuously serve the people that have already experienced your business. Customer retention enables you to increase your profit margin in many ways. It eliminates that need to constantly need to generate new leads just for your business to survive.

Here are a few reasons why customer retention is vital in every business.

Save on Money on Marketing

The process of acquiring new customers can be tedious and expensive. Think about it. You’ve got to do some or even all of these things, depending on the competition in your industry.

  • PPC
  • SEO
  • Outbound sales team
  • Social media marketing
  • Email marketing

Each of the above strategies can be expensive. There are factors included such as hiring specialists to undertake the task, training your employees on the tasks, or buying the required tools.

According to a study, after all these efforts, there is only a 60-70% chance of selling to an old customer. You’ll also need to invest in keeping your customers happy. For example, by increasing the number of customer care staff.

Upsell and Cross-Sell

This is the easiest way anyone asking “what is retention" can benefit from. Many salespeople think that once a sale is made then everything is done. But you could get a new opportunity if you listen to your customers well.

For example, let’s say you specialize in lady clothes. You may realize that most of them are continually complaining about how hard getting new-born attires is. This means they may be willing to buy baby clothes from you.

If you’ve got the capital, you can test the market and add the product to your store. The best part is that you got a loyal customer base already, so it won’t be like you’ll start from scratch.

Referral System

Relying solely on cold pitching isn't the only way to build clientele. Gaining referrals is probably the best part of retaining customers. They refer you to their friends, colleagues, and relatives.

Getting a referral is like free marketing, and it’s the most effective marketing tactic. When a loved one recommends a product or service to you, you usually trust their opinion. You’re confident they are referring to you based on their personal experience or their trusted chain of friends.

Yet once a salesperson calls you, you feel like their motive is to sell to you. So as much as the product may be good, you might be a bit hesitant in making the purchase.

This is why you need to spend more on customer retention. To encourage your existing customers to refer you to their network of friends, invest in a referral program. For instance, you can offer a discount or a gift card for every person who refers a new client.

Customer Advocates

Besides the referrals, there are customers who tell everyone who cares to listen how great and solid your product and services are. The best part is that they do it free of charge.

They are extremely vital in persuading customers to purchase your products online, and it’s just not through word of mouth and referrals. Advocates are also very active online.

You’ll find them on social media platforms, websites, product review sites, eCommerce sites, and forums. With the buyer’s journey starting online, it’s very important that you have the people passing a good word for you on your behalf.

Another way advocates help in your business is when you end up in a conflict with a customer. Remember, the angriest voices are the loudest, and they could significantly affect the reputation of your business.

Advocates help in correcting the image by building up, on the positive aspect of your business to keep the balance.

Knowing What Is Retention Can Help Your Business

Understanding what is retention is something that every marketer needs to get acquainted with. You might be putting so much effort into acquiring new customers, and yet your profit margin remains low. Focusing on adding in a strategy for retaining customers can be the answer to your troubles.

Set aside funds and excellent customer care training to keep your existing customers around. Remember, they can help you spread a good word for your business as they continue buying from you.

If you're looking for help with coming up with a customer retention strategy, feel free to contact us today.


How to Perform a Sales Data Analysis

79% of sales teams use or intend to use sales analytics technology to improve efficiency.

There's no getting past that every company should at least use some basic sales data analysis. With the vast majority of sales teams already using it, sales data analysis has become necessary just to keep up.

But where to start? Read on for a summary of the key steps you can take to start your own sales data analysis.

Benefits of Sales Data Analysis

Everything you do in business creates data. Without any sales analysis, all of that data just passes by you, unused. Given that we now live in the era of big data, and the big data market is growing so fast that it's expected to double in just the next 3 years, this data could be being better used.

By recording your actions to create data, you can then organize that data to create powerful tools for analysis. Sales graphs and other analytical tools can be the best way to get a big picture understanding of what's been going on in your company and what you can do about it.

As soon as you know what influences your sales trends, you become the driver, able to take effective, intentional action to positively affect your sales. No more will you be subject to mysteriously fluctuating sales numbers, with no apparent rhyme or reason.

Collecting Data

Most of the data you're going to need is probably already being collected. If each of your sales reps records their sales along with when they happened, how big they were, and in what area, then you have plenty to start with.

On the other hand, you may need to shore up some blank spaces in your landscape. Are your sales reps recording the timeline of their sales? Ideally, they'll record when they first found a lead, how quickly they contacted the lead, how quickly they offered a quote to the lead, and how long it took them to close on the sale after they offered a quote.

Additionally, you'll need data from your storage or warehouse indicating how quickly you run out of any given product.

Entering Data

The next thing you'll need to do is transfer all the data you're collecting to a powerful processing tool. Something as simple as Microsoft Excel can work fine, although you can also find specialized software designed for trend analysis.

If any of your data has been collected on paper, then you'll need someone to do data entry to get it all into your chosen processing software product. You might think about updating your data collection procedures to be purely electronic.

You're going to want to get all the data into one place, so you may have to gather it from disparate electronic or paper records. Once it's all in the system, you're ready to start organizing it.

Organizing Data

The simple data points on when sales were made, where, and what was sold is enough to perform a lot of analysis.

First, you need to decide on a given metric and isolate it. For example, you might start with something simple like calculating the sales rate of each of your reps over time.

Knowing how to do trend analysis is as simple as knowing how to make a line graph on Excel and entering the data into the appropriate cells. There is plenty of information on how to do this online.

In short, to make a line graph that displays the sales rate of each of your reps over time, you'll make a column for each representative and enter the total value of their sales each month into a series of cells. Each cell in the column will hold one month's sales.

You then tell Excel to display those numbers as a line graph, and voila! You have a line graph showing your sales representative's sales over time. Maybe you'll see that their numbers tend to be steady, or, hopefully, they go up over time as the sales representative continues to build up experience and sales skills.

No matter what you find, you'll be able to see at a glance any interesting trends in your sales rep's performance. Simply repeat the process for your other sales reps and you'll be able to identify which of your reps needs extra training or deserves special praise.

This trends analysis example is one of the simpler ones, but as long as you have your data and know a few basic tricks on Excel, you can make many more.

Other Sales Metrics

Keeping track of how each of your products is performing is a powerful way to tell which products are no longer worth spending time on, or which ones could be huge moneymakers if you gave them extra attention.

In this case, you'll need to look at what was sold in each of your sales reps reports and break the total sales number down into how much of each product was sold, and for how much.

You can then combine the entire team's sales on each product together to find out which of your products has sold the most, which sold the least, and which were in between. Enter the total sales of each product per month into a line graph on Excel, and you'll be able to see which products' sales are growing or shrinking.

While this will tell you each product's performance, it also paves the way for you to use another sales metric: cannibalization rate.

Your similar products compete with each other, and it's possible that a new product will simply take the sales away from an old one. Since your total sales don't go up when that happens, that new product may only be worth a minimal investment.

Every situation is different, but by tracking each product's performance and then comparing them all, you may notice that one product's performance goes up at the same time that another's goes down.

Now that you can see what's going on in your company, you'll be able to apply your judgment to decide what to do about it.

Know Your Company

We hope you learned something helpful in this brief explanation of sales data analysis.

As you optimize your sales performance, you'll need more leads to power your sales. Check out our other pages to find out how you can use real-time and aged leads in your sales team. You can also learn more about the effective use of business and consumer data.

Contact us today to find out how we could help your business.


10 Sales Analytics All Professionals Should Track

More and more companies are learning to take advantage of the power of sales analytics. In fact, "79% of sales teams currently use or are planning to use sales analytics technology to increase efficiency."

The strong majority of sales teams have decided that sales analytics tools are the way to go, so how can you get the most out of them?

Read on to learn 10 ways to use sales analytics to help your company grow.

Benefits of Sales Analytics

Every action anyone takes in your company creates data. These data points can be a goldmine of insights into how you can refine your business model and buff up your bottom line.

But none of those opportunities is worth anything if you don't take advantage of them! Tracking, sorting, and storing data in an accessible and comprehensible way can empower leaders to track the business behaviors that are adding to, detracting from, or doing nothing for the bottom line.

Making these connections can help you to double down on your winning behaviors, and eliminate or adjust patterns that are a waste of time or actively harmful to your business success.

How Many Sales Each Sales Rep Makes

A company's strength is ultimately built on the sales team, and a sales team's strength is built one representative at a time.

When programs and incentives and everything else is taken care of, the thing that really determines your success is going to be how effective each of your representatives is.

Companies are used to using crude rules-of-thumb for guessing at the effectiveness of their reps like seniority. While seniority may be a useful hint at your most valuable reps, tracking sales per rep can give you a much clearer picture of who's generating sales and who isn't.

Sales Targets

Sales targets require you to first set a goal and then keep track of how successfully your team is moving towards achieving that goal.

At first, you might not know exactly what goal to set, but over time using this sales performance metric, you'll learn about how much your team can accomplish on average and what they can achieve when they're motivated to do their best.

Growth in Sales Over Time

Changes in your rate of sales are of supreme importance to your company. Tracking growth in your sales rate can isolate moments of extreme significance for you to look into.

Anytime you see a drop or an increase in sales performance, you'll want to investigate and find out how to prevent potentially fatal losses and how to magnify anything that increases performance.

Cannibalization Rate

When you introduce a new product, there's always some chance that it will be a competitor not just with other companies' products, but with your own products!

The more similar your new product is to an old one, the more likely it is to end up pulling sales away from old products.

The cannibalization rate measures how many of a new product's sales are dragging sales away from old products. By measuring your cannibalization rate, you'll be able to tell if a hot new product is really benefiting the company versus if it's just shifting sales from one place to another.

Average Purchase Value

Sales take time and there are only so many hours in the day for sales reps to make them. Sales data analysis metrics like this track how valuable each individual sale is to the company.

You might find that two sales reps have the same number of sales, but produce vastly different amounts of value for the company. Maybe one rep has many low value sales while another has many high value sales.

You may be able to encourage your reps to shift their time away from low value sales and towards making high value sales, to create more company value in the same time and in the same number of sales.

Total Sales

Your total sales metric simply tracks how many sales you've made since the beginning of the company. Hopefully, you'll see more sales over time and an increase in the rate of sales over time!

Tracking total sales can help you achieve insight into which historical company events have produced positive or negative changes in sales.

Sell-Through Rate

Your sell-through rate tracks how quickly you sell an inventory's worth of product.

For quick sellers, knowing your sell-through rate can help make sure you don't run out of product and end up losing sales. For slow sellers, this sales analysis can help you adjust the rate of delivery so you don't end up over-stocked.

Performance of Each Product

Keeping track of how well each of your products performs is key to knowing which ones need to be emphasized or advertised, versus which ones should be phased out or left as a sideshow.

Sales in Each Region

Knowing your sales in each region can help you identify which markets offer greater opportunity for sales to your company.

Even profitable areas may need less emphasis if they're already saturated and can produce no more sales. Some new areas may be fruitful ground for greater sales while others may be duds.

Time From Quote to Close

Your quote to close rate isolates and focuses on how good your sales team is at closing. If your team is effective at producing leads and getting to quotes, but is lacking in moving from quotes to close, you may need to adjust what kind of sales training you emphasize.

On the other hand, you might find that your team is brilliant at closing and your company would benefit by producing more leads for your sales team. If you have a brilliant sales team, you don't want to end up wasting this rare resource.

Sales Metrics to Take Your Business to the Next Level

We hope you learned something helpful about sales analytics in this short piece. To learn more about how to collect data and get the most out of it in your business, check out our other articles!