How to Generate Qualified Leads in the Health Insurance Industry

In 2019, the cost of health insurance ranged from $7,000 to $20,000 depending on if the coverage was for a single person or a family.

However, without health insurance, the cost of going to the doctor and other medical necessities can be much higher. That's why health insurance is so important.

Each health insurance business offers something different in regards to cost and services.

That's why it's important to know how to generate qualified leads in the health industry to know who's most likely to buy coverage.

Qualified leads are more targeted leads that lead to a higher conversion rate. Here's a guide on how the health industry can generate qualified leads.

Figure Out Your Target Market

If you want to generate qualified leads, you have to know your target market. You have to know their behavior, interests and problems.

Most importantly, you have to figure out how you can help them.

When it comes to health insurance leads, you have to figure out what kind of market you're targeting. The health insurance you offer might be for a broad market.

If that's the case, it might help to start a marketing campaign that targets a broad group. You want to generate as much interest as possible for someone looking for health insurance.

These marketing campaigns should also highlight your target audience's core problem. For instance, you want to show what the benefit of having health insurance is compared to no health insurance.

Show the cost differential and the specialty care the target market would receive. The problem to solution approach is a great way to send a message to your target ideal and create a campaign.

The Value of Retargeting

After you've targeted a large group, you should start to retarget people who've clicked or shown interest in your advertising.

This strategy can help you narrow down your list. It can help you show the same marketing message to people who've already expressed interest but haven't committed all the way.

You can retarget Facebook and Instagram ads as well as other marketing campaigns.

The value of retargeting is critical to reaching your ideal market. You want to show a variation of ads to them that may reach them better.

Another Way You Can Learn About Your Target Market

Another way you can learn about your target market is seeing what your competitors are doing.

You can see who they target, what their messaging is on their website, and what Facebook ads they put in front of people. It can give you some inspiration on how you can better target your audience.

Overall, when you retarget and learn as much information about your core audience, the more qualified leads you will get for your health insurance company.

Buy Insurance Leads

Another way to generate qualified leads is to buy them. You can buy old leads from businesses.

This can be a great strategy because buying leads means you don't have to spend as much money on advertising to generate leads. You already have them because you bought them.

You can buy leads from lead generation companies. However, it's important to know that these leaders may not be qualified.

You will have to qualify them by making the necessary sales calls and seeing where they are in the buying process.

These leads may be cold and need warming up with email marketing and information about your health insurance. However, if you can warm up these leads and provide insightful information on health insurance, it can help you turn these warm leads into paying customers.

If you're looking for more information on the benefits of buying consumer data for your business, you can check out this blog article that talks about it.

Try Facebook Ads

More than one billion people are active on Facebook, which makes it a great platform to advertise on.

Generating leads with Facebook ads can help you target specific groups who may be interested in Facebook ads. The great thing about Facebook ads is that you can target specific groups as well as retarget them.

Another benefit of Facebook ads is that you can see different analytics. You can see the quality of the ad and how much you are spending per lead.


Having a blog on your website allows you to answer your ideal customers' questions.

They might wonder what to look for in health insurance or how much they should expect pay. Writing articles that pertain to these questions can help your blog rank higher on Google search.

These are the kind of questions your ideal target will ask and search for, which is why it's important to have blog articles that the can find and read.

Writing these articles also makes you an authority in your field because you know a lot about the kinds of questions your ideal market is asking about.

Know How to Generate Qualified Leads for the Health Insurance Industry

Generating qualified leads requires a system of warming up leads into finally becoming a paying customer. That's why it's important to know who your target market is and what you're strategy is for retargeting them.

In addition, knowing how to generate qualified leads also requires engaging with them with blog articles and social media advertising. You want to show why your health insurance is the best for them.

Now is the perfect time to apply each of these strategies to start generating leads.

If you have questions about generating qualified leads, you can contact us here.

Mutually Beneficial: How Does a Channel Partner Program Work?

Over half of today's marketing occurs across three more or more channels. You need to explore channel marketing solutions for generating leads.

Channel marketing entails advertising your brand in many avenues. Doing so can consume much of your most valuable resource—time.

You can save yourself time and energy. Market your goods through a third-party channel partner program.

Learn more about what partner solutions can do for increasing your number of potential clients.

What Are Channel Sales?

Channel sales occur when you sell your goods and services with a partner. A reliable channel partner program uses a good strategy.

Your channel sales strategy can break down in several ways.

1. Selling With Your Partner

When a partner sells for you, they may upsell your products or services.

Partner solutions like this often result from a missing value proposition, where your partner wants to use your business to expand their offering capacity. For example, if an insurance agent partnered with a data sales company, the agent might benefit from the potential client data.

2. Selling Through Your Partner

In partner programs like this, the product company sells its goods or services through their partner's storefront. For example, if a data company established a channel partner program to offer business data through an insurance agency.

3. Your Partner Sells for You

When your partner sells for you, they promote your product or service. Usually, partner solutions like these occur when your partner works in sales or marketing solutions. Or, they might be a value-added reseller, where your service expands their offering ability.

In partner programs like this, you need to find ways to incentivize a partner to sell your product. Channel marketing requires a lot of effort, so they must benefit, too.

Types of Partner Programs

Now that you know what channel sales are and the strategies that play into channel marketing, you need to understand the different types of partner programs.

There are many kinds of partner solutions in any channel partner program, such as:

  1. Value-added resellers: resell software, hardware, or network products outside of order fulfillment
  2. Original equipment manufacturers: rebrand products and sell to customers
  3. System integrators: builds computer systems with hardware and software from multiple vendors
  4. Independent software vendors: make and sell software for hardware and operating systems
  5. Consultants: individuals offering client advice for effective decision-making
  6. Agencies: suitable for platform provision as web hosts and marketing
  7. Distributors: intermediary focused on order fulfillment in supply chains
  8. Managed service providers: manage IT structures via subscription

Depending on your line of work, you may need to work with channel partners programs of many varieties. These partner solutions may each require unique strategies to generate channels sales.

How Does a Channel Partner Program Work?

A few things mark a successful channel partner program. You need to enable technical training and sales. You should also incentivize others to participate in partner programs with discounts.

Deal registration can track sales leads and maintain exclusivity to pursue deals. Marketing assets, another great incentive, offer another solution for channel marketing. Partner portals work with vendors and help track sales, marketing, and content.

Some prime examples of key partner solutions features include:

  • Training for employees
  • Advertising content support
  • Inventory and catalog guidance
  • Data processing programs and systems
  • Dealer shows and events
  • Financing
  • Inventory control systems

To make the most of the channel partner program features, you need to take proactive steps in finding and establishing partnerships.

1. Identify Your Partner(s)

Finding someone ideal for your partner solutions largely depends on the industry you work in. If your market reach needs to be quick, a national partner might be too removed from your channel marketing strategy.

Instead, consider a local partner who can target your niche market. When selecting a partner, ensure they match your industry from a customer perspective, too. Are your partner's customers going to purchase your products or services?

Upon identifying potential partners, you need to evaluate how well they fit your brand. Then, develop a strategy for connecting with these potential partners.

2. Develop a Strategy Plan

Your approach for reaching these companies should be straightforward. Do not go to companies who have no interest in entering into a channel partner program with you. Whether they see no profit in it or simply have too many other partnerships to balance, look elsewhere.

Starting small for partner solutions can take you farther with more accessibility. Connect with the sales team of a company you want to partner in channel marketing with. If you understand how their sales team works, you can better support a proposed partnership.

3. Generate Leads Together

A healthy channel partner program generates leads. It is responsive, with comprehensive solutions.

Your partnership should focus on successful strategies and create healthy competition among partners. This kind of competition can directly engage sales teams with products.

Ongoing training and open communication ensure smooth transitions with a new product or service launches. All parts of a partner program should feel allowed to contribute their industry expertise.

What Partner Program Should You Participate In?

Now that you understand the ins and outs of a quality channel partner program, you might be wondering to find reliable partner programs you can participate in.

The SDP Partner Program from Sales Data Pro gives customers and data sales pros the chance to connect and develop ample lead opportunities. Use these leads to generate notable income with the introduction of your products and services to potential customers.

Our program features a trackable, personalized referral link. We also offer private banner ad access and real-time reporting. You'll receive competitive, regularly recurring commissions.

To get started taking advantage of our comprehensive affiliate program, contact us today. We can not wait to get you started generating more leads and boosting your income.

Who's Calling? How Calling Lists for Telemarketing Are Created

With 92% of customer interactions occurring over the phone, call lists are still a relevant tool for telemarketing. But how do you get your hands on one?

Acquiring a calling list for telemarketing is simpler than you think. Read this guide to learn about getting your own telemarketing list for your business needs.

How to Create Your Own Calling List for Telemarketing

You need to follow a few steps when trying to obtain a calling list for telemarketing. Keep in mind the following when you set up your telemarketing strategy to evaluate any cold call lists you consider purchasing.

Quality Over Quantity

When you look for quality call lists, you want a list of potential customers that generate leads. Gone are the day of cold calling high amounts of unsuspecting customers, pressuring them to buy your goods or services.

Today's marketing strategies use warm calling, where you connect with prospective clients who already possess a genuine interest in your business industry.

For example, if you work in the insurance industry, you want lead lists for people who currently pay too much for their insurance or perhaps remain uncovered. These kinds of clients can actually generate leads for your insurance agency.

Do Not Call Compliance

When you do acquire a calling list for telemarketing, it needs to follow DNC compliance. This regulation was established by the Federal Trade Commission for citizens who ask to be put on a Do Not Call list.

DNC legislation limits the number of people you can reach, making it all the more important that you use an elevated targeting strategy when you purchase consumer lead generation data.

TCPA Compliance

DNC compliance is only a portion of the Telephone Consumer Protection Act (TCPA). TCPA protects consumers who have denied the previously expressed written consent.

Aside from written consent, all telemarketers need to disclose their identity, the specific company, and compliance standards. They also need to communicate that the call may be pre-recorded, there may be automatic calls or texts, and that a signature of consent is not needed to buy goods or services.

Consent can also be given via checkbox if a signature is not required. Each piece of consent needs to be on record for legal reference, too.

Elevated Targeting

Your telemarketing list requires high levels of accurate targeting. Your market demographic needs to be specific for an increased response rate. The more specific your targeting strategy, the more likely you are to generate leads.

You can target consumers with call lists based on geographic data. When you purchase sales data focused on geotargeting, your business can market to unique niches within its target demographic. A focused contact strategy saves you time and money.

Real-Time Access

The telemarketing phone call lists use real-time data. You might wonder how you can acquire live data via call lists, but you can use real-time leads that follow the Telephone Consumer Protection Act.

You want real data from verified and active prospects. Your data needs to be unique and accessible for your services (i.e., consumers who can actually use your services). You do not want duplicates, either.

How to Use a Telemarketing List

Now that you know what goes into evaluating the calling list for telemarketing, you need to know how to use one. The elements above are all critical components to enacting a killer telemarketing campaign.

1. Set an Objective

When you purchase call lists, you need to have a specified reason. The kind of data you purchase, the level of targeting you need, and your chances of lead generation all depend on it.

For example, if you want to increase sales as an insurance agent, you can't determine a target audience or attract more customers without a clear objective.

2. Determine Your Goals

When setting goals for a telemarketing campaign, you need two kinds. Your short-term goals address immediate concerns and allow for quick resolutions. You can pivot more quickly and change short-term goals if needed.

Your long-term goals need to build on the short-term goals. You can begin with promoting your product or service, determine what works, then follow up in the long-term portion of your strategy. Once in this phase of planning, you can assess the effectiveness of your goals.

3. Prepare the Script

One of the hallmarks of any telemarketing campaign is the script. Your script needs preparation, and often, lots of tweaking. That's why you establish long and short-term goals. During the goal-setting phase of your campaign, you need adaptability.

Once you have an established script, you can fully act on your long-term goals. You want language and that attracts customers and does not oversell them. You need to quickly communicate what your business does and how it benefits your prospective clients in the simplest way possible.

4. Purchase Your List

Once you have prepared all of your long and short term goals, set objectives, and prepared your list, it's time to purchase your own calling list for telemarketing. Make sure to evaluate its quality and only purchase from an accredited data vendor.

Where to Purchase Data for Telemarketing Lists

You want sales data from a trustworthy source. To access the clients you need, without violating any privacy or communications regulations, your data provider must offer quality over quantity.

When you turn to a data marketing company, do not fall for any quick and easy lead lists. You get what you pay for, and quality rarely comes at a ridiculously low price.

That being said, your budget for a calling list for telemarketing does not need to be sky-high. To learn more about obtaining quality lead lists and how we at Sales Data Pro can help your business, contact us today.

What Are Aged Internet Leads and How Can They Help a Business?

In a recent survey of 750 businesses, evidence was found that nearly 60% of business leaders struggle with lead generation.

The struggle to either bring in more leads or they struggle with the funnel process of leads. While this survey is a small sample of businesses, it offers a large glimpse of how difficult lead generation is for businesses around the world.

But the process of getting leads can be a lot easier. It's about targeting and figuring out a strategy that works.

In this article, you'll discover the power of aged internet leads. You'll discover how these leads cost less but also need more cultivation.

Here's everything you need to know about aged internet leads.

What Are Aged Leads?

Depending on the niche, aged leads are often older then real-time leads. They are leads that are often older than 30 days.

Aged leads are often in the range of 30 days to 90 days depending on if you work in real estate or insurance. If you work in another niche, aged leads could be defined as something that's older than 3 days.

The most important thing to remember about aged leads is that they are older than real-time leads.

Aged leads need more cultivation for a number of reasons. These leads may not remember filling out information that may them a lead for a business.

They may have also lost interest in the product since they filled out their information.

That's why it's important to have a strategy in place that can help you cultivate these leads. Remind them why they were interested when you talk to them on the phone or send them an email.

Most importantly, you will have to figure out a strategy to warm them up again as you take them through the sales funnel.

What Are the Benefits of Aged Leads?

One one of the benefits of aged leads is that they are more cost-effective than a real-time lead.

If you are purchasing aged leads, they will be cheaper because they are perceived as being less valuable as real-time leads. They are cheaper because it requires more work to regain their trust and interest.

However, if you can regain that trust and interest, you have a solid chance of turning that lead into a paying customer.

Another benefit of aged leads is that you, the business, are often the only ones contacting that leads after so many days.

With real-time leads, people are bombarded with sales calls and emails for weeks. They are bombarded because they just filled out their information and the sales team is trying to make them a paying customer.

With aged leads, however, you are often the only ones contacting the lead. This is especially true in real estate. If someone fills out information they are interested in a home, there might be multiple real estate agents contacting them.

Yet if you buy aged leads, you are most likely the only person contacting that lead because the other agents have given up on it.

It Takes Extra Work to Cultivate Aged Leads

While there are some benefits to buying aged leads compared to buying real-time leads, it's important to remember the work you will have to put in to cultivate these aged leads.

You will need an effective strategy in place. You will need to warm up these leads especially if they now have cold-feet.

One effective strategy to have in place is email. You should consider emailing these leads and beginning a conversation. Avoid selling anything in the beginning.

These old leads need communication. They need someone to remind them of why they were interested in your product without sounding like someone is trying to sell to them.

You can put all of your old leads on an email list and send weekly emails that tell stories about customers who left and came back.

Know Who You're Targeting

The final strategy to know with aged leads is to remember who your targeting.

The more information you know about your target audience the better. For instance, you may have to classify your core audience into two groups:

  1. Real-time leads
  2. Aged leads

When you classify it that way, you can start breaking it down further. You can break it down by interest and behavior. You can see how they are different from each other.

While they may have common interests and problems, it's important to figure out what separated these two groups.

When you can figure out what distinguishes them, you can create stories and content around their needs. You can create a more specific pitch that can convert more of these leads.

The more you know your audience when it comes to behavior and the decision they make, the better you can close these leads.

If you're on the fence about buying leads, you can check out our blog article about the benefits of buying leads for your business. It talks about why buying leads a tremendous investment in your business.

Now You Know How Aged Internet Leads Can Help Your Business

Aged internet leads are an inexpensive way to find leads if you have an effective strategy in place. Your strategy should involve communication without trying to pitch them.

In addition, when you do buy aged leads, you should consider learning why aged leads lost interest in your business. It's a starting point that can begin a meaningful conversation.

If you have questions about strategies around aged leads, you can contact us here.