Are you in the multi-level marketing business? Are you working from home but find it difficult to generate leads?

Many small businesses are struggling to find sales prospects when stuck indoors. With social distancing and quarantines, it seems impossible to meet new clients.

Even website traffic is stagnating as competition rises. Is your site dropping down Google’s rankings when you need to be #1?

Now’s the time to harness pay-per-click (PPC) advertising.

Google AdWords is the most popular PPC platform. Its ads appear on over two million websites and 650k+ apps. They’re also listed on the world’s largest search engine – Google!

If you’ve never used PPC before then read on. We highlight how AdWords works, how to get up and running, and how much it costs.

Here are 5 benefits of Google AdWords and how you can increase sales through PPC advertising.

1. Pay Only When They Click

Google AdWords works like this:

You create your advert and tell Google who you want to market to. Targeting your customers is key to the process. You can choose from multiple demographics including location so your ad only appears to users in your region.

Next, you set your budget cap. This is a monthly limit you’re willing to spend. Google won’t go over it unless you change it.

Google will display how much each ad will cost you. Most advertisers charge to place your ad on their site but Google works a little differently because…

You only pay when someone click’s on your advert!

This Cost-Per-Click (CPC) system captures the customers you want at a price you can afford. Prospective sales funnel to your website or Google Maps or anywhere you choose. Ads appear in Android apps to reach an even larger market.

CPC AdWords for small business owners = full control of your online marketing spend.

2. List Number One on Google

Google is the highest-ranked search engine in the world with 92% market share.

When a user searches, the results are divided into two groups: organic and paid. Organic or natural results list websites that Google decides best-suits the search term. They’re the ones all your SEO dollars aim to rank high for.

It used to be that paid results looked like ads. With a colored border and separation from organic listings, they put many users off.

Now, Google makes paid results appear like natural listings. The word ‘Ad’ is the only indicator that they are adverts. They show at the top of the page so are first to be seen.

In effect, your AdWord might be number one on Google.

Might be.

When a potential customer searches for your products or services Google checks your ad’s criteria. If you’re under budget and the keyword and customer data matches then your ad appears.

What determines the position is how much you’re willing to spend per click. The higher the value the higher the odds you’ll get #1.

There are other factors Google uses like the bounce rate of your clicks i.e. did people leave within seconds. They also check the quality of your ads so make sure you’ve no spelling errors!

3. Speedy Results

From creating a new AdWords account to creating your first campaign, your ads can appear within one business day.

A day? Surely you mean a few hours? This is the Internet, after all.

Every advert that appears on the Google network needs to be approved. This includes examining the:

  • Headline
  • Description
  • Keywords
  • Destination
  • Any images and video

When you consider that a new website can take months if not years to rank on Google’s first page, AdWords does pretty well. SEO is vital for your organic listings but Google ads for small business owners boost your overall rankings.

If you change your ad’s content it will need to go through the approval process again.

While it goes offline remember you can create multiple adverts. Why not increase your spend on live ads until the edited one clears? Either way, you’ll still retain position and gain leads to your site.

4. Full Control of Campaigns

One of the major Google AdWords benefits is having full control over your ads.

Each account can create multiple campaigns. Campaigns let you organize your ads. For example, in November you could create a campaign to target Christmas shoppers.

Each campaign comprises multiple ad groups. These let you categorize your ads and target specific products or services. Ads appear in these groups and comprise of keywords, ad text, and landing pages.

You have total control over all your ads, ad groups, and campaigns.

Christmas is over? Pause that campaign. Sold all your stock? Pause your ad group. Stock arrives in surplus? Resume the group and increase your budget.

The goal is to increase your click-through rate (CTR), retain the visitor, and convert them into a paying customer. If you find the current Google AdWords effectiveness is low you can change things immediately.

5. Benefits of Google AdWords With Targeted Marketing

One essential SEO tool that ties with the AdWords system is their Keyword Planner.

The Keyword Planner lets you discover what people are searching for. Type in a keyword/phrase and the tool displays its average monthly searches. A graph highlights trends so you’ll see when the phrase is most effective.

What if your chosen keyword doesn’t rank well?

The planner also suggests relevant keywords. You can choose from these to create your own list for your ad to appear under.

Most important is the top of range bid.

This shows how much ads cost for the given search term. They’re divided into low and high ranges, showing the spread of ad prices over time.

A similar tool that is free for anyone to use is Google Trends. It provides geographic spread and related queries but doesn’t show AdWords data.

Market the Smart Way

The benefits of Google AdWords are clear but how else do you find leads to market your company?

Combining offline and online marketing methods is the best way to promote your business. Mailshots and telemarketing along with email and mobile texts increase the likelihood of building sales.

The question is: who do you target?

At Sales Data Pro, we offer 100% quality data lists for multiple business sectors. From DNC-Compliant telemarketing numbers to real-time aged Internet leads, we’ve got you covered.

Our data plans include consumer data, business data, and aged Internet leads.

Contact us today to discover how our marketing data can increase your sales. Combine them with AdWords and skyrocket your bottom line.

Be smart. Market with SDP.