What Are Aged Internet Leads and How Can They Benefit Me? - Sales Data Pro

What Are Aged Internet Leads and How Can They Benefit Me? - Sales Data Pro


Have you heard of aged internet leads?

If so, you might be wondering what they are and how they can benefit your business.

While they're not perfect for every industry, in finance and health insurance they can be a valuable addition to your usual methods.

Read on and we'll explain what aged internet leads are so that you can decide whether they're right for your company.

So, What Are Aged Internet Leads?

The majority of sales leads sold online are "real-time" leads. The essence of the business is this: a company gathers leads through whichever method they use and sell them within 24-48 hours of gathering them.

When there aren't enough buyers within that relatively small window of time the leads become "aged" as the individual behind the lead may have already made their decision.

It can be a loss for the marketing company involved, but they're an excellent opportunity for those who are in the right business.

Aged leads are usually anywhere from 3-90 days old. Fresher leads are generally considered better, but you shouldn't discount older leads in slow-selling fields like life insurance or mortgages.

The Advantages of Aged Leads

The biggest advantage of aged leads is that they're cheaper than those sold in real-time. Often by a wide margin.

The cost of aged leads is often so low that even a 0% conversion rate isn't a big deal but most companies will do much better than that.

Being able to snap up a lead which was warm only a few days before for pennies on the dollar is a great prospect for anyone.

For businesses that don't revolve around snap-consumer decisions, they can be a great addition to collecting newer leads.

They're also a great way to increase your list size, and some salespeople specialize in what they call "resuscitation marketing."

Are There Any Disadvantages?

The biggest disadvantage of aged leads is that the person may have already made a decision or gotten cold-feet about the sale in the first place.

Most people will end up using an auto-dialer and getting a much lower conversion rate than they would with newer leads. That can lead to a lot of disappointment for the seller if they don't know what they're getting into.

You'll have to expect a much lower conversion rate when trying to re-engage aged leads. 1-3% is actually doing pretty well depending on how old the leads are.

They're not perfect and aged leads aren't something to build your whole sales strategy around. Instead, they should be used as a complement to what you're already doing to bring in leads.

They're also not really viable for business models where a customer is likely to make a purchase immediately.

Converting Aged Leads

There are some tricks to bringing back old leads and the process differs quite a bit from hitting leads while the iron is hot.

For the most part, you'll want to separate your sales attempts from those which are for newer leads.

Don't drag out the sales process either, especially if you're using e-mail as your primary method of communication with possible customers. Taking weeks to get to the sales attempt will just lose their interest.

In general, things need to be done differently during the approach if you're looking to actually get a decent conversion rate out of old prospects.

Forming Your Content and Pitch

Hopefully, you've done research on your target demographic.

If so, you should already know what problems you're trying to solve for your customers and what may have turned them off of the service in the past.

Your goal should be to reassure them that you're "not like the rest of them" from the outset. Offering simple things like a free insurance quote or a slight discount can get things going when you're after customers that didn't purchase the service in the past.

If your industry lends itself to it a free e-book offering information is a great idea. Grab a decent ghostwriter for the process and you'll be headed in the right direction. The book should have valuable information, not just be an extended sales pitch.

Remember: an aged lead which has conversion potential hasn't made their purchase yet but they were interested in the past. Key in on their problems and you're on your way.

Don't Get Pushy

There's nothing that will turn a potential customer off faster than a pushy sales pitch.

Oftentimes that's why they haven't made the purchase in the first place. Keep things lighter than you would with a newer lead but not quite casual.

When you demonstrate your willingness to help rather than sell you stand a very good chance of winning the customer over.

Know the Market

One thing which people often forget about aged internet leads is that the potential customer is likely to be more informed than those who are looking for the first time.

In some cases, they may have talked to a half dozen or more other companies in your niche before you contact them. The average consumer may not know much about health insurance, for instance, but someone who's been shopping around likely has a good idea of average costs and practices.

Treat the customer like they're well-informed from the outset and you'll get better results.

Ready to Give Aged Sales Leads a Shot?

Aged internet leads are an excellent complement to more expensive real-time leads. In the right industries, they can be a big moneymaker but you'll want to make sure that you're treating these potential customers the right way.

Does another revenue stream sound appealing?

Our costs are low and the data can be a huge benefit for your firm in the end.

Why not see if one of our low cost, month-to-month plans is the right choice for your business?

How Agents Can Generate High Quality Health Insurance Leads with Sales Data Pro

Healthcare Insurance Leads

High quality healthcare insurance sales lead generation with Sales Data Pro helps health insurance agents bridge that gap between clients and insurance companies. Thus, they need to work hard to entice their prospective clients from generating high quality healthcare leads.

Medical emergencies come without warning. But a health insurance cover will covers people during such times. Health insurance covers consultation fees, ambulance charges, and medical test costs.

In the competitive arena of insurance, generating high quality health insurance leads that convert to sales is vital. Here is a guide for agents.


Telemarketing means the promotion of goods and services to potential customers through calls. This method helps an agent pass valuable information to the right consumers.

As a health insurance agent, consider working with consumer data experts for the best lead generation techniques.

Sales data professionals will only collect the relevant information about your target group. For instance, they will collect contact information, ask for callback consent, record the calls, and then send you the leads. Of course, these services come at a small cost, but there is a guarantee for an improved customer base.

Individual Interaction

Individual interaction is still an effective leads generation method. Unlike other techniques, you'll engage in one-on-one conversations with the consumer.

Making personal contacts gives you an edge over your competitors due to the emotional trigger. Showing individual interest in prospective customers may be more convincing.

You can interact with potential health insurance consumers in different ways. Examples include free consultations, random conversations, and direct mailing.

A consumer may not need health insurance cover immediately, but they will contact you when they see the need. Individual interaction, thus, is one of the best health insurance leads.

Keeping Healthy Relationships

Health insurance agents should maintain regular communication with consumers on their contact list.

Reaching out to people only when you need their help could be a turn-off. Instead, you should always say hi, congratulate them on recent achievements, offer a free consultation when they need help, etc.

Competition is a game of emotional triggers, and only the smartest in the market survive. Agents who maintain active and meaningful relationships are likely to get more referrals.

Free Seminars

Organizing seminars enables you to reach a large audience at the same time. Also, it builds relationships that can lead to professional networks and business opportunities.

The presentation should focus on beneficial topics, i.e., health insurance. This will keep the addressees attentive throughout the session. In turn, they may develop the desire to purchase insurance cover from you.

Make the sessions as engaging as possible. You can even include a Q&A session to get your audience's view and assess their understanding of the topic. Avoid direct sales pitch that risks diverting the attention of your audience.

Online Advertising

For sure you know about emails, Google ads, social media, SEO, etc. . These are some of the most useful online platforms to promote the sales of health insurance covers.

65% of people see online searches as the most trusted source of information about people and businesses. Almost two-thirds of these users will call to inquire about a product or service when they find it online.

A wise health insurance agent should invest in an effective and affordable business data program. Such a data plan will aid in reaching targeted consumers and in large numbers. These data programs also help generate aged health insurance leads since the information is bred for a period of about 30 days.

Join Networking Group

Find groups related to your industry, your job, or even your hobbies. Engaging with local businesspersons provides a platform for the exchange of business ideas.

Don't be the silent kind! Ensure you contribute thoughtful comments and topics in these groups. Your engagement will help in gaining the trust and confidence of the others. This will install you as an industry expert.

When you are considered an expert in your field, you're more likely to get exclusive prospects.

Advertisements for Health Insurance Leads

The internet has not interfered completely with the old-style means of disseminating information. Advertising methods such as radio, newspaper, and TV still has a significant market share.

According to Nielsen's survey, more than 90% of US citizens above the age of 18 years listen to radio every week. Radio is among the effective mediums of pass information. Those using TV are even more fortunate.

Promotion of health insurance through these mediums will reach a large audience and may increase sales.

Create an Appealing Profile

A good salesperson understands that the first impression is important in business. Whether you're using email, Facebook, or LinkedIn profile, make it professional to attract your audience.

The picture in your profile should characterize your profession—do not upload selfies. Additionally, your summary should be as thoughtful and appealing as your profile photo. You need to introduce yourself to the visitors by telling them who you are, your experience, and why you chose the insurance career path.

As a salesperson, if you don’t learn how to create an appealing profile, many visitors will be scrolling past your page. This is because they can find better people on the platform, who are more organized and have attractive profiles.

Get High-Quality Data at Low Cost with Sales Data Pro

The health insurance leads generation methods above are examples of the options available. As for which of these methods is the best, it depends on different factors. They include individual agent's sales style, the target customers, the local market, and the level of competition.

You may try a few methods before settling on the one that fully grows your career as a health insurance agent. If you wish to boost your business with Sales Data Pro, feel free to contact us. One of our agents will give you the necessary information.

Compelling Cold Calling Tips and Techniques - Sales Data Pro

Compelling Cold Calling Tips and Techniques - Sales Data Pro

Are you looking to polish up on your cold calling skills?

In today's day and age, cold calling is used by many businesses and individuals to grow their business. As compared to other sales tactics, cold calling is relatively inexpensive and it can easily be incorporated into nearly any daily routine.

If you want to ensure that your cold calling abilities are the best possible, you're going to want to read this. We're uncovering ten simple yet effective cold calling tips.

After reading this, you can look forward to having better, more productive conversations with potential clients.

1. Research Your Callers

First things first, it's time to research the people and businesses in which you plan to call.

Unless you know a thing or two about the person you're calling, they're unlikely to take yourself or your preposition seriously. In researching a business or person, you'll get an idea as to how and why you can help them.

This is going to make for better conversation and more personal experience for each call. With a little information, your cold call suddenly is going to feel a lot more warm and personal.

2. Create a Goal

Next, it's time to create a goal for yourself.

Consider the amount of time that you're going to spend cold calling as well as what you'd like to get out of it. For example, you might plan to spend three hours cold calling in the afternoon and hope to get two follow-up calls and one in-person meeting.

Knowing your goals ahead of time is going to motivate you to match these numbers by the end of your calling session.

3. Create a Basic Outline

When you begin a cold call, it's always helpful to have a basic outline of your conversation.

In terms of your questions, it's best to plan these questions well in advance. In doing so, you can have fast and effective rebuttals to the most anticipated questions.

Remember, you don't want to overwhelm your prospect on your first call. Keep this in mind when creating an outline that provides enough information and food for thought without causing your prospect to feel uncomfortable.

4. Begin with a Strong Introduction

When it comes to a cold call, your introduction is everything.

Research has found that you only have 27 seconds to make a good first impression. This means the first half-minute of your phone conversation is the most important aspect of your call altogether.

Focus your energy on creating an opening pitch that is strong and informative.

5. Appear Confident

There's no denying that cold calling can be downright uncomfortable.

Whatever you do, it's crucial to present yourself as a confident business man or woman. If the person on the other end picks up on your discomfort, they're naturally going to feel that same discomfort.

On the other hand, when you appear confident and comfortable, they're going to feel more comfortable remaining on the line with you.

6. Don't Attempt to Sell on the First Call

Remember, the goal of your first call isn't necessary to close the sale.

In fact, you should avoid the prospect of selling altogether during your first phone call. This can also come across as too pushy and too desperate from the perspective of your prospect.

Simply put, try focusing your energy on scheduling that next phone call or your first meeting instead.

7. Provide Your Contact Information

In the event that nothing promising comes from your phone call, always try to leave your contact information with the caller.

Let's consider the example of a real estate agent calling a certain neighborhood in search of sellers. Even if the person on the other line isn't interested in selling at that very moment, you can leave them your contact information for future use.

From the perspective of that person, they're all the more likely to take your contact information rather than provide you with alternative ways to contact them.

8. Don't Take It Personally

This next tip is incredibly important and incredibly difficult at the same time.

Whatever you do, resist the urge to take negative feedback or poor interactions personally. When you take these negative interactions to heart, your cold calling efforts are going to be short-lived.

Remember, people on the other line often feel powerful due to the lack of face-to-face contact. As a result, these people will likely utter hurtful remarks they otherwise wouldn't say in person.

9. Practice Makes Perfect

At the end of the day, it's all about practice.

Take time by yourself to practice your script until you have developed as much confidence as possible. Try rehearsing your script in the shower, on your way to work or even with friends and family.

You can also practice and perfect common rebuttals to better prepare yourself. The more confidence that you have in your script, the more positively you're going to present yourself to others.

10. Keep Going!

Most importantly, don't give up!

There's no denying that cold calling can be an intimidating experience. After all, research finds that it takes 18 calls on average to connect with a buyer. It's easy to see how this can get old pretty quickly.

But, it's important to remind yourself that one call could result in huge potential. Remember, cold calling is also an incredibly effective means of gaining new clients and a great way to develop enhanced people skills.

If you can develop solid cold calling experience, you're going to be highly equipped for nearly any sales job in the future!

Cold Calling Tips and Tricks

There's no denying that cold calling isn't a walk in the park.

Unless you're properly prepared, cold calling can feel incredibly daunting to some. After all, you're putting yourself out there all with the likelihood of being rejected.

However, cold calling is also an inexpensive means of gaining new clients. In a matter of minutes, you just might have the potential of new clients. In a world where competition is so fierce amongst businesses, gaining new clients on a routine basis is critical.

All in all, cold calling is an important skill for any sales position. In conducting routine cold calls, it's safe to say that you're going to develop strong sales tactics. These tactics are going to be incredibly rewarding as you move forward in your career.

Could you use some help in the cold calling department? If so, don't hesitate to contact us today.

7 Tips on How to Grow Your Email Marketing Database - Sales Data Pro

Email marketing is hugely beneficial for your business because it helps build relationships with current and future customers, attracts more leads, and gives you a platform to speak directly to them.

Potential customers like email marketing because it lets you interact with them on their own time. Your email marketing is right in their inbox waiting for them when they want to view it.

You also have so many different options when it comes to creating email campaigns to send to your email list. But how can you build and grow your email marketing database?

Keep reading for our seven tips on how to grow your email list to reach even more people!

1. Facebook Ads

A good way to get more emails for your database is to spend a little money and post an ad on Facebook. This isn't as simple as asking for emails through an ad so you're going to have to put in a little bit of thought on how to persuade people to give you their email address.

The best way to do this is to offer people something useful in exchange for them giving you their email address. Facebook also has many different ways for you to optimize your ads so your target audience will see it.

Give your ad about 48 hours to run before you study the results. The results will show you how many people clicked and gave you their email address. This way you can see what works for Facebook ads and what doesn't work.

2. Offer a Discount Code

Most people will give you their email address if you offer them some sort of discount code for your products. This discount could be anywhere between 10% and 20% off; the sweeter the deal the more likely someone will submit their email address.

The best way to go about this is to have a popup when new customers look at your website. Make sure you let them know that they will be getting a discount as long as they enter their email address. This is an awesome way to add more emails to your database and make a sale because it gives potential customers an incentive.

3. Gated Content

Gated content is content that is on your website but cannot be accessed until the visitor provides their email address. This method is simple and will easily get you more emails to add to your list.

To pull this off successfully you need to generate good content on your website and then promote it with an ad or on other forms of social media. That way potential customers will click and be directed to a page where they must enter their email address before they can see the content.

Promoting your gated content will look organic and natural on social media accounts such as Facebook or Twitter. By promoting it through social media it won't seem like an ad. More people may be willing to view your content since it is as easy as entering an email address.

4. Host a Giveaway

Hosting a giveaway is a great way to get people to do exactly what you want. Make sure that you are giving away something relevant to your brand that people will actually want to win. If you're a company that sells products or services, then giving one of those away is a super cost-effective prize.

When hosting a giveaway you need to set up rules such as submitting an email address to enter. You don't want there to be too many things for a potential client to do because then they may not enter at all. Asking for an email address and a follow to be entered into a giveaway is an awesome way to get more followers and build your email list.

5. Invest in Internet Leads

Another great way to get more email addresses for your niche audience is to look for ways that you can invest in them. Sales data pro is an awesome company that can get you thousands of leads as long as you can pay for them.

Investing in leads is a great way to get more people on your email list as well as generate more clients buying your products. There are tons of different plans so you can start small and work your way up. You'll be purchasing more leads as time goes on because you will see how effective it is.

6. Use a Call to Action on Each Post

Having a blogging component to your company's website is a great way to generate more traffic organically and you need to use it to your advantage. A call to action is a sentence usually at the end or in the middle of the post that gets your reader to do something.

Your call to action needs to be something that potential clients can get in exchange for their email address. Your call to action could be about subscribing to your blog so posts regularly go to their inbox. Or you could give them some form of media that they can download in exchange for their email address.

7. Ask People

A great way to grow your email database is to just ask people to sign up. Let people know that you regularly send out news and deals through emails. If they always want to know what's going on with your company, then they should provide their email address.

Asking people to join your email list is the most organic way to build your database. Make sure to be straight forward with potential clients. Let them know if you send weekly or daily emails so they know what they're signing up for.

Grow Your Email Marketing Database

When it comes to figuring out the best way to grow your email marketing database you will need to research and see what influences your target audience. You can try a few of these methods and see what works best.

If you're interested in getting more leads quickly or have questions about what we can do for you, then contact us today and a team member will reach out to you.