opt-in sales leads

What Are Opt-In Sales Leads and How Can They Benefit Your Business

The way marketing works for businesses today has changed drastically from how things were managed previously, even as early as 10 years ago. Nowadays, you want to be maximizing your sales leads to capture as many new customers as possible.

But there are many different types of sales lead to take advantage of. One of the most popular and reliable options to focus on are opt-in sales leads. But what exactly are opt-in sales leads, and how can they help your business attain the sales you need?

Those are both valid questions that the experts here at Sales Data Pro have made our mission to answer.

What Are Sales Leads and Opt-in Sales Leads?

Let's go over some of the basics first, namely what exactly a sales lead and an opt-in sales lead are.

A sales lead is an individual or business who might later become a customer for your service or product but has not yet transitioned to purchasing. They are people who have been identified through certain strategies to be interested in your business. But they haven't quite yet committed to giving money to your business.

They are often found today through online marketing known as lead generation strategies. They're also the first stage in the sales funnel process. This describes the way in which someone interested in a product becomes a recurring buyer.

Using sales leads is a proven way to expand businesses today.

Opt-in sales leads are a specific form of a sales lead. The key identifying aspect of opt-in sales leads lies in the opt-in side of the name.

These are people who have taken specific action in relation to your business, showing their interest. They have opted-in to your business in the hopes of finding out more.

We're going to provide you with some of the main examples of opt-in sales leads to better explain this. Then we'll highlight some of the benefits they can have for your company.

What Are Some Examples of Opt-in Sales Leads?

One of the most common examples of an opt-in sales lead comes in the form of an email subscription.

Many websites and companies operate a regular email chain or newsletter as a part of their email marketing. On their website, they will have a box for an email to be inserted, so that people can sign up to receive this email chain regularly.

This is a form of an opt-in sales lead, as the individual in question has opted-into your email chain in the hopes of finding out more about your company. It shows that they are interested in what you are offering, and are actively choosing to find out more before they make a purchase.

Opt-in sales leads don't just have to be created via an email marketing plan, however. This process can also work for SMS marketing, where discounts and vouchers can be sent to someone who submits their phone number to your business.

These are the main ways in which businesses adopt opt-in sales leads to their lead generation strategies. But what advantages do opt-in sales leads possess compared with some of the other options available to businesses today?

What Are The Main Benefits of Opt-in Sales Leads for Businesses Today?

One of the main benefits of opt-in sales leads is in the marketing data that the system creates.

With an opt-in system, you'll receive a large email list of people who are interested in your business. You can then analyze this data to assess information about your customer bases.

This information can then be used to impact your sales and marketing strategies in the future.

The genius of opt-in sales leads is also in how cheaply and easily this data and these sales leads can be generated. All you need to do to start generating opt-in sales leads is to have an email subscription box placed on your website.

Then, it's just a case of your marketing team conceptualizing suitable emails to be sent out semi-regularly to these individuals. It ends up being one of the cheapest ways to generate leads, as much of the effort comes from those who are choosing to opt-in.

Another major benefit is that you are only generating leads that are genuinely interested in your business. Otherwise, they wouldn't have taken the initiative to sign up for this information.

Because of this, you can be sure that all the people signed up are at least somewhat interested in your business, and will be more inclined to transition to paying customers later down the road. Opt-in sales leads also provide various different means of impacting the sales funnel and turning leads into customers.

You're able to send out vouchers, news bulletins, product portfolios before launch, demos, or various other marketing materials to see what works best for your company. This customizability in approach means you can craft an opt-in lead generation and sales funnel strategy that fits your business.

Where Can I Find Out More About Opt-in Sales Leads?

Now you know what exactly opt-in sales leads are, how they are usually implemented, and how they can benefit your business. But the complexity of proper lead generation strategies doesn't end there.

We know you likely have many more questions about opt-in sales leads and how you can start to take advantage of them in your company. With Sales Data Pro, we work to make your lead generation activities simpler than ever before.

We can provide real-time leads as well as business and consumer data that can be utilized to improve your businesses' lead generation moving forward, including any opt-in sales lead initiatives to capture new sales for your company.

To find out more about how Sales Data Pro can transform your business, make sure to contact our team directly.


buying consumer data

7 Benefits of Buying Consumer Data for Your Business

If you are wanting your business to get ahead or want an extra boost in sales, perhaps you aren't sure how to go about it?

If you have some extra cash that you want to put into your business, what are you going to spend it on?

The smart answer is buying consumer data. Buying consumer data is a sure-fire way to generate excellent information for your company going forward.

In this article, we will take you through the 7 benefits of why you should invest in consumer data and why you won't regret it. Read on to find out more.

1. It Helps You Build A Strong Picture of Your Target Market

One of the main reasons why companies will choose to invest in consumer data is that it grants them an unfiltered look at their target market.

If they are able to have a deeper understanding of how their potential customers operate online it can help to understand their habits and attitudes to spending and marketing.

Using the data to define and cement ideas about overall demographics and people's attitudes towards certain things, companies can use that information to suitably market their product.

When a company is able to comfortably be informed by potential customer's attitudes, they are able to adjust their business model and marketing to appeal to those customers.

Whether it be their likes and dislikes or how they view certain types of marketing.

2. It Promotes Personalization

People generally expect a sense of personalization from companies these days when it comes to interacting with them in a customer or client role.

By collecting consumer data you are able to know how best to personalize any market campaigns or direct customer relations in order to meet the expectations of the consumer.

By knowing what your customers are interested in it allows you to also offer alternative services or products that they also might want to buy. This increases your likelihood of sales and revenue too.

3. It Produces New Products and How to Provide Services

Consumer data can also be used in ways to promote innovation and the creation of new products for your business.

It allows companies to look at existing market data and anticipate the way in which the market is going. It helps companies to see what the customer wants and perhaps what they aren't receiving out of an existing product or service.

By trying to meet the customer's wants and needs and plugging the gap between what is already on offer, a company is able to focus its energy on products that customers want to buy.

This also means that they don't waste their money on products a customer is simply not interested in.

In terms of service, this is also the case. Perhaps your company is providing a service that could easily be streamlined or adjusted to make it more appealing to consumers.

Using customer data can help you keep informed of their desires and requirements from a service.

4. Knowing The Specificity Of Your Demographic

If you use a professional consumer data and leads generator company you are able to really get into the specificity and niches of your target market.

This kind of demographic specificity and the knowledge you can generate from that is invaluable when it comes to getting to know the intricacies of your consumers.

Not only is it affordable, but you are able to access a vast range of potential leads and customer data that you can input and specialize according to your business and its needs.

You can input data such as area, location, gender, ethnicity, language, credit rating, homeowner, and many other filters to get a specialized type of consumer that is perfect for your consumer data profile.

This information can be highly relevant and important to your business if used in the correct way.

You can capitalize on potential profits and maximize sales by obtaining that kind of specific knowledge on your target market.

5. It Makes it Easier For Your Customers to Buy

Using previous data and easy one-click through pay services this allows an easy service for your customers in general.

You can offer products that are similar to the ones they have bought before or recommend previous orders if they are looking for a repeat order.

By streamlining the way in which customers are able to buy allows them a greater satisfaction of purchasing overall.

6. Weeds Out The Invalid Data

The internet can be a tricky place when it comes to making sure that your marketing numbers and trends are solid.

Sometimes there can be a habit of misleading clicks and activity performed by bots which are interpreted as human activity. This can be detrimental for companies who end up using this data for marketing which doesn't reflect the needs of customers.

Using customer data is a sure-fire way that you are using data that hasn't been corrupted by bot activity or misleading internet consumption.

Companies can use that information to weed out invalid data if there is any and use their marketing tools appropriately.

 7. Turn The Consumer Data into Profit

This is surely the end goal of any company's business model. If you are able to use that consumer data right then you will be able to use the information to generate healthy sales and profits.

Whether you use this to improve feedback, services, products, or the way you market to your clients, this is always the end result for any business wanting to generate revenue consistently.

By utilizing consumer data correctly you are able to turn a good business into a great one.

Buying Consumer Data: Where Can I Find Out More?

We hope you have enjoyed this article on the benefits of buying consumer data. It can be an efficient and excellent way to invest in your business to find out more about your customers.

This will then help you to generate those extra sales and revenue you are after. There are many reasons why buying customer data is good for your business, and this is only set to increase as the technology develops.

If you have any further questions or queries about consumer data, why not read through one of our previous blog posts? Or even contact us directly.


buying sales leads

7 Reasons Buying Sales Leads is a Good Investment

You’ve been running Google ads and social media campaigns for your business for months, but you’re still not seeing many new leads.

What are you doing wrong? How can you grow your business quicker?

Take a break from ad campaigns and use your digital advertising budget on buying sales leads. Sales leads give you accurate, recent, and clean data from customers who have already shown an interest in products or services similar to yours.

By using leads for email or phone campaigns, you can reach out to customers who are highly likely to have an interest in your company.

They’re affordable, effective, and will help your business grow faster. If you haven’t considered sales leads before, read on to learn seven reasons why they’re a great investment for your business.

1. Buying Sales Leads Saves Time

Generating leads and finding buyers online is a slow burn. It can take months, if not years, to build up a solid customer database.

Give your business a huge advantage by speeding up the process. By purchasing leads, you have instant access to a quality list of leads, specific to your industry.

For example, insurance leads are a fantastic place to reach warm leads who are potentially interested in your services, if they relate to insurance.

Once you have a lead list, develop email marketing funnels to convert leads into sales. For the best chance of success, develop two different email campaigns and test which one performs better for your business.

2. More Affordable Than Advertising

Online advertising can be a black hole, financially, as you can spend huge amounts and still not see results.

Pay per click advertising and social media ads require marketing expertise to work effectively. Even then, there are no guarantees that a marketing campaign will generate enough sales to make up for the cost of running the campaign.

As an alternative, why not purchase leads and get started right away? That way, you know your marketing budget is being spent effectively on warm leads.

Leads work out to less than a few pennies per contact, a price that can’t be matched on traditional advertising methods.

Take the guesswork out of marketing by purchasing leads today.

3. Increase Your Sales

Are you wondering how to improve sales? Growing your business and increasing profits can be a big challenge for any business, large or small.

Considering purchasing real-time leads if you want to increase your sales. With a current list of warm leads in your industry, it’s easy to convert leads into sales.

You can calculate return on investment based on how much you think you can earn with the advantage provided by your new leads.

Make sure you’re also capitalizing on other great ways to build your business, such as asking existing customers for referrals, offering sales, or improving your website.

4. Leads Are Tailored to Your Industry

Leads are only useful for your business if they are specific to your industry. General leads aren’t likely to help out your business, so look for leads that are tailored to your industry.

These leads are most apt to be interested in your business since they’ve already expressed interest in similar businesses.

We can offer leads specific to many industries, including consumer data, payday loans, HVAC, home security, auto, and student debt consolidation. We can also offer aged leads in the fields of Medicare, mortgages, health and life insurance, and solar.

B2B lists are also possible, with small business leads also available.

5. Build Brand Awareness

Purchasing leads is a great way to build awareness for your brand.

By connecting with a whole new audience, you increase awareness of your brand. Even if the lead doesn’t generate a direct sale, it may lead to a sale in the future, or the lead may share the information with friends and family.

The more people know about your brand, the easier it is to develop credibility and grow as a company.

When it comes to business, reputation is everything. So, consider purchasing leads to expose a new group of people to your brand.

6. Gain an Edge Up on Your Competition

No matter your industry, it can be a struggle to get noticed over your competition.

In a crowded field, businesses are all working on SEO to get on page one of Google. Or, investing in online ads, traditional marketing techniques, and local advertising.

But, are they purchasing lead lists? To give your business the best chance of success over your competition, buy industry leads.

While other businesses are struggling to even build up a mailing list, you’ll already be making new sales from your list. If you want to find quality leads to give your company an advantage, make it easier on yourself by buying sales leads.

7. Instant Access

Don’t wait until your company can build up a large database— supercharge the process and give yourself a head start with instant access to your purchased leads.

Your company needs to grow and increase sales asap, so don’t waste time. When buying sales leads, you can get instant access to clean, recent data, organized for you.

You can then start using your data right away for marketing campaigns, calls, email funnels, and more.

Contact Us to Find Quality Leads

Buying sales leads can give your business the advantage it needs to thrive. Are you ready to get started?

Contact us today to learn how Sales Data Pro can help your business. We have some of the cleanest, verified data, available to help your company with targeted email lists, telemarketing, direct mail, or marketing campaigns.

As the largest compiler of aged internet leads, you’re getting a superior product, via an easy to use database.

Our expert team looks forward to hearing from you and are glad to answer any questions about purchasing and using sales leads.


using sales leads

7 Tips for Using Sales Leads to Grow Your Business

Business growth isn’t the goal. It’s the bedrock of running a successful operation.

Simply put, if you’re not growing, you’re dying!

That’s why the marketing budgets of corporations have reached such astronomical heights. Next year, for instance, businesses are set to spend over $275 billion on ads. The mission?

To generate leads.

Clearly, buying and/or generating leads is a crucial first step on the path to business growth. But it’s only the first half of the battle! The next, all-important stage is turning them into paying customers.

Using sales leads in this way is the name of the game. Failing to convert them into sales is a sure-fire way to hamstring any business’ attempts at expansion. Looking for advice on how to use leads more effectively and improve your rate of conversion?

Read on for 7 top tips on growing your business with sales leads.

1. Provide an Incentive to Buy

All leads have an interest in your product or service.

That, by definition, is what makes them a lead in the first place! Unfortunately, though, that interest doesn’t always amount to purchase intent.

It’s like window shopping in a store. You appreciate what’s on display but have no intention of buying anything.

Sweetening the deal somehow is an effective way to change that predicament. After all, it’s hard to resist a quality deal, discount, or freebie. Put something like that on the line and it’s natural for a boost in sales to ensue.

2. Accrue & Display Testimonials/Reviews

Consumers are more discerning than ever before.

Gone are the days where generic email marketing blasts and sleazy sales pitches could drive conversions. Only by building a relationship, cultivating trust, and creating a solid brand can you expect sales.

That’s one reason that testimonials and reviews are so powerful.

Basically, people don’t just hand over their money anymore! It doesn’t matter what product/service they need. They’ll look to the internet for answers- assessing the different options and reading the opinions of others to inform their decision.

Displaying the 5-star ratings and raving reviews from past customers shows prospective ones that your business is worth trusting. They’ll feel more confident purchasing from you as a result.

3. Answer the FAQs

Few people buy things they don’t fully understand.

After all, they don’t know if it’s going to solve their problem! They might be confused by certain aspects of the offer, or unsure about the nature of the product itself. Either way, they’ve got questions they want answering and are unlikely to convert until the situation changes.

Enter the value of having an FAQ page on your site.

Have you noticed certain questions crop up over and over again from your leads? Well, sit down and put together a comprehensive answer to the most common ones. Displaying them on your site on a designated FAQ page will help leads find the answers they need.

That should, in theory, reduce the calls your customer service team has to handle and facilitate conversions too.

4. Remind Them You Can Boost Their Income

Are you in the business of helping others earn more money?

Well, make sure you remind your leads of that fact!

Telling them you can help build their bank balance is almost guaranteed to perk their interest. It’s even better if you can show them how you’ll do it. Back up the claims with social proof from client reviews/testimonials and you're sure to see sales spike.

5. Leverage Loss-Aversion

Strange as it seems, people are more motivated by loss than they are by gains.

This is such a common (and powerful) phenomenon that it’s earned a technical term in behavioral economics, called loss aversion. For all intents and purposes, though, it’s plain old FOMO (fear of missing out).

Basically, we hate the thought of losing out on things more than getting them in the first place.

And you can use that fact to full advantage in your sales process!

It’s as simple as creating a promotion and attaching a time-limit to it (you could even have an actual clock that shows how much time’s left). Leads see it ticking down, hate the thought of missing out on the promotion and feel compelled to buy as a result.

6. Keep Things Simple

It’s also worth remembering that people are lazy.

We’re all guilty of it! Call it a quirk of evolution. But, deep down, at a very basic level, we want everything and anything we do to be as quick, simple, and easy as possible.

Keep that in mind when you’re trying to convert your leads.

Convince people that your product/service is the best way to see swift results and you’re sure to see an upsurge in sales. Include words like ‘fast’, ‘no-nonsense’, and ‘straight-forward’ in your sales copy when looking for customers online. Such messages are hard to resist when you’re looking for quick and easy solutions to a problem.

7. Simplify the Purchase Process

Simplicity plays a key part in the actual purchase process as well.

Think about buying something on Amazon.

With your credit card details in their system, you can click one button to buy any product you want and have it delivered the very same day! It pays, literally, to take a similar tack with your business.

Incorporating such simplicity does two things:

First, it suits the laziness we just discussed! Having fewer boxes, fields, and steps to go through makes leads more likely to complete a sale.

Second, it stops them from thinking twice about what they’re buying. They’ve got less room to exercise judgment, which means more chance of enjoying impulsive purchases. Conversion rates go up in consequence.

Grow Your Business Using Sales Leads

Business growth is a two-part process.

As you know, the first fundamental step to success involves generating long lists of leads. The next, equally crucial stage, though, is converting them into customers!

Alas, using sales leads in this way can be a challenge. However, with a bit of luck, the tips in this post will help you do it. Keep them in mind and your conversion rate should skyrocket in no time.

Want help generating leads for your business? Contact us today to see how we can help.


Expansion Plan: How to Grow Your Business With Sales Leads

Business has changed in the past few years, just like it will change in the future. This is the reality of the world, but few things have changed quite so radically as the importance of sales leads.

And yet, despite their importance, some business owners don't even really know what sales leads are! That's why we've taken the time to explain exactly what sales leads are, why they are important, and how you can use them to grow your business.

Sales Leads: What Exactly Are They?

First and foremost, what exactly are sales leads? To put it simply, a sales lead is an individual or company that is a potential customer for your company.

Leads are one of the earliest stages in the customer retention process. This process, roughly, is followed like so:

Stranger - Visitor - Lead - Customer - Promoter.

As you can see, leads occupy a unique and important position in this model. Leads are people who know you exist, who you communicate with, and who you are working to turn into a paying customer.

Back in the day, you'd generate sales leads by attending networking shows and conferences within your sector. While this is still a valid method, technology has allowed for even more ways of generating sales leads for your business, just like it has transformed advertising.

Before we go into those, we're going to briefly tell you why this is important.

Why Are Sales Leads Important?

Leads are important because they're one of the most reliable ways to generate customers for your business. They serve as a way of linking like-minded people with your business and allowing them to interact with your brand.

They are a better method than just cold-calling. This is because the customer is choosing themselves to be contacted by your business (with a little push on your end).

This makes a customer feel that they are in control of the process and aren't receiving unsolicited adverts from a business.

Leads aren't just vital for converting customers, they're also an excellent way of generating data for your company. This data can then be used to make real business changes and to recognize and solve potential problems.

But though all leads are important, there are different kinds of leads to bear in mind.

Understanding Different Leads

To properly use sales leads to grow your business, you need to know which leads to focus on generating. There are typically four main recognizable leads, as follows:

Information Qualified Lead

An IQL is someone who becomes a lead to learn more about your company. To incentivize these leads you can offer information-based rewards like a catalog, a discount, or a free sample. This is known as a cold lead and, though still important, is the lowest lead option.

Marketing Qualified Lead

An MQL has seen your marketing and is prepared to engage with your business; they just aren't quite ready to become a paying customer yet. These leads will often fill out forms on landing pages for continued information and advertising from your company.

A good way to turn these leads into customers is by using a problem-solving contact form, where your employee can contact them to let them know how your business can help.

Sales Qualified Lead and Product Qualified Lead

SQLs and PQLs are leads that have shown the most interest in your business. The main difference is that PQLs have shown interest in a specific product through a free trial or base version of your software.

A good example of an SQL is someone who has used a contact form on your website to ask a specific question.

Understanding the differences between these leads is vital to maximizing their impact on your business. You will need to use a combination of all of them to operate successful lead generation in your company.

Lead Generation Strategies

Now you know all the basics of lead generation, it's time to learn some strategies to use in implementing your sales leads.

Today, many sales leads are generated through technology. Some popular approaches include emails, social media posts, and blog posts that are then funneled to a landing page. Mobile strategies are also a very popular lead generation tool.

You need to create a designated landing page with a well-made Call to Action (CTA) that will encourage people to become leads. People won't usually do this for the fun of it - there often needs to be an incentive.

Think about things you could offer that could incentivize leads, as this will differ depending on your business. Some reliable options include discount codes or free trials on specific products.

Or, it could include further information on a product or the promise of continued communication with an experienced employee. Think about which kind of lead you're looking to generate, and create an incentive accordingly.

Another popular option for businesses these days is to buy leads. This is a much quicker process for businesses that have a large marketing budget that isn't yet being put to good use.

Buying leads can be a cost-effective way to get started on your lead generation. This is because it allows your company to obtain a large number of leads right off the bat.

You can then dedicate time to transforming these leads into customers.

Where Can I Get Help With Lead Generation?

If you need further assistance with your sales leads generation, you're already in the right place.

As part of our comprehensive data plans, we offer real-time lead deliveries that can funnel leads directly to your company. This can be done on a weekly schedule to ensure you are always receiving new contacts that can turn into customers.

If you're interested in finding out more about how Sales Data Pro can help you, make sure to contact us directly. That way, one of our experienced team members will be on hand to assist you.


buy-leads

Why You Need to Invest in Your Business and Buy Leads

Around 70% of customers say they would be willing to spend more on products from companies that they trust.

But in order to have customers that trust your business, you need leads. You need leads that come through your funnel, are introduced to your business, and become lifelong customers.

But how do you generate leads?

You can either have them come to your business organically, which means they find your business with a blog post, a Google search, a referral, or something else.

Or you can buy leads.

Buying leads offers a lot of benefits that you should consider for your business. It's faster than waiting for leads to come in organically and offers other benefits.

Read this guide on why you need to invest in your business and buy leads.

Buy Leads If You Don't Have a Great Funnel

If you have sales funnel in place for your business and it's not doing as well as you hoped, buying leads is a great solution.

You may not have time to redo your funnel or tweak it. You need leads fast and need them to purchase from your business.

When you buy leads, it gives you time to assess what's wrong with your funnel. You can figure out what part of the funnel, from awareness to action was a weakness.

You can figure out if your funnel needs a better lead magnet, better copywriting, or something else.

It's important to remember that buying leads shouldn't be a long-term solution. It should be a short-term solution to help you figure out what is wrong with your funnel.

The goal should always be to warm up your leads and spread awareness. But in order to reach that point, you need a funnel that is going to be effective.

That's why buying leads while you work on your funnel is an effective short-term solution.

You Have Limited Resources

If your business is in its early stages, you may have limited resources to spend on marketing and your funnel. You may not have an email campaign set up, Facebook ads, Google ads, and more.

All of that can cost a significant amount of money. That's the benefit of buying leads.

Until you have everything up and running with your funnel, you should consider buying leads. As mentioned before, they are a short-term solution.

You can generate profit by buying leads instead of waiting months for your entire funnel and marketing strategy to develop.

You Can Buy Quality Leads

While you may think buying leads doesn't produce quality leads, it actually does. When buying leads, you can specify industry, jobs, location, and more.

Some databases allow you to be as specific as interest. The more specific you are about your target audience, the more likely you'll find people interested in what you're selling.

It offers you an opportunity to have a lifelong customer.

However, it's important that when you buy quality leads, you still have a system for taking them through your sales team. You can't assume they will buy because they are more targeted.

You have to have a master sales system that can help you land these leads into clients. If you want to learn about direct sales marketing and how it can help your sales team, read the blog post here.

You Can Improve Your Sales

Buying leads also gives your sales team a chance to improve their tactics. You can figure out how to respond to leads and how to sell them on your product.

if you buy a bundle of leads, it's an opportunity to figure out your target audience before they start coming organically. It's an opportunity to practice sales calls, figure out what to say that is going to make someone buy your product.

You can also increase your conversion rate on a sales call.

You can do this by having a following-up system with an email or a phone call. Overall, buying leads helps your sales team practice with leads and generate a faster ROI.

A Faster ROI

Buying leads also helps your business generate a faster return on investment. Since most leads you buy arrive instantly, it means you can generate sales immediately.

In addition, you can figure out how much you paid for the leads and how many sales from these leads it would take to generate an ROI.

Saves Time

Finally, it's important to know that buying leads saves time. You don't have to wait for your funnel to be ready. You don't have to wait to have the perfect sales message.

Buying leads is instant and gives an opportunity to generate an ROI right away. The time you save when you are buying leads help you prioritize other parts of your business.

You can focus on lead generation, on the sales team, on a marketing strategy.

Ultimately, collecting data by buying leads can help you improve your business in every area.

Why You Should Buy Leads

Buying leads offer a short-term solution to figuring out your marketing strategy. It gives you time to figure out what part of your funnel you need to improve and how to drive in leads organically.

But buying leads is a way to help promote your business without a working funnel. When you buy leads, they are often quality and can get you a faster ROI.

If you want to see what kind of leads we offer, you can check out our website and see our data packages.


importance of data collection

Understanding the Importance of Data Collection for Your Business

The better data you have, the better ROI you'll have for your business. That's why data and analytics are so important to your marketing and sales team for your business.

The importance of data collection is seen in your ROI and how well you know your customers.

It helps you create a strategic marketing plan around the customers. It helps you develop a driving force in sales.

But to achieve those sales, you need to understand the value of data collection.

Here's a guide that can help you see the value of data collection.

You Better Understand Your Market

The more data collected on your audience, the more you know about them that will help you figure out their needs.

With any market, you have to understand their needs. It isn't a good idea to make a guess on what they want in the market. That's why it's important to figure out a specific audience, figure out their problems, and what their needs are.

You can figure out their needs by understanding why data is important for your business.

The data should show demographics, age, location, interest, and perhaps behavior. It should help you figure out if you are targeting male or female.

By understanding this kind of data, you know who to sell to in the market. You know what kind of audience is most likely to buy from your business.

The goal is to improve the customer experience. The data allows you to do that.

The more data you have and what it says about your customer can help you change up your sales calls.

It can help you figure out what the follow-up message should look like and how often you should follow-up. It guides what your sales call script looks like.

If you want to learn more about sales calls, especially retention in your sales calls, read this blog post.

You Know What Marketing Strategies Will Work Best

The data information you have on your target audience will help you create and implement marketing strategies.

The data will help you form email marketing strategies that are more personalized. It speaks to a specific person rather than anybody.

If you were creating a Facebook campaign around your core audience, the data would help you figure out demographics and interest. You would have more success with Facebook ads because you know who you are targeting.

The cost per lead would be lower. The open and click-through rate would be higher. The overall metrics would be better.

More importantly, you know what marketing strategies would work best for your business. It's important because you wouldn't try every marketing strategy available. You would focus on what works best for your core audience.

The data can help you see what strategies your customers respond to best.

You'll see where your audience hangs out. You might notice that they hangout more on Instagram than Facebook.

Overall, you have an idea of what direction to take your marketing campaign because you'll know more about your audience from the data you've collected.

Personalization Is Key

Personalization is becoming more key in marketing and sales. It's why customers buy. They feel connected to the brand and the story it tells.

Personalization helps you tell a story in your emails, your Facebook ads, your Google Ads. It's a story about the customer and their journey.

The more data you have on your audience, the more you can tell a story about them. You can tell a story about how the product helped a customer similar to them.

You can also segment your audience based on their interest. Segmentation allows you to break your audience into more refined groups based on their interest and their choices.

Overall, when you have personalization in your marketing strategy, people feel like you relate to them. They feel like you understand their problems. That's what helps them trust your brand.

That's why data is important to create a personal message around the audience.

Data Is Key in Sales

Lastly, it's important to see how data collection affects sales. It affects how companies reach out to customers.

The sales team can look at the analytics and see how many customers are using mobile vs. desktop, opening email campaigns, clicking on marketing campaigns, and more.

You can also have a better idea of your ROI in sales when you look at data. You can see what customers are purchasing from specific campaigns.

Data can also help you predict sales trends as well as marketing trends. You can see how your audience's behavior shifts when they are shopping on mobile devices.

Data can also help you figure out when to have sales on items and when to launch a product.

Overall, data collection is important for your business because it help your business adapt. It helps your business understand who they are selling to and the problems they have.

Why You Need to Understand the Importance of Data Collection

You need to understand the importance of data collection because it helps you refine your audience and deliver a more specific marketing strategy. It helps your sales team understand who they are talking to and what their problems are.

More importantly, data collection helps shape your business because your business is designed for the customer. Your aim should be to help them, and you can help them by understanding them more.

If you want help with data collection, you can contact us here.


5 Reasons Why Small Business Should Use Google Ads to Increase Sales

Are you in the multi-level marketing business? Are you working from home but find it difficult to generate leads?

Many small businesses are struggling to find sales prospects when stuck indoors. With social distancing and quarantines, it seems impossible to meet new clients.

Even website traffic is stagnating as competition rises. Is your site dropping down Google's rankings when you need to be #1?

Now's the time to harness pay-per-click (PPC) advertising.

Google AdWords is the most popular PPC platform. Its ads appear on over two million websites and 650k+ apps. They're also listed on the world's largest search engine – Google!

If you've never used PPC before then read on. We highlight how AdWords works, how to get up and running, and how much it costs.

Here are 5 benefits of Google AdWords and how you can increase sales through PPC advertising.

1. Pay Only When They Click

Google AdWords works like this:

You create your advert and tell Google who you want to market to. Targeting your customers is key to the process. You can choose from multiple demographics including location so your ad only appears to users in your region.

Next, you set your budget cap. This is a monthly limit you're willing to spend. Google won't go over it unless you change it.

Google will display how much each ad will cost you. Most advertisers charge to place your ad on their site but Google works a little differently because...

You only pay when someone click's on your advert!

This Cost-Per-Click (CPC) system captures the customers you want at a price you can afford. Prospective sales funnel to your website or Google Maps or anywhere you choose. Ads appear in Android apps to reach an even larger market.

CPC AdWords for small business owners = full control of your online marketing spend.

2. List Number One on Google

Google is the highest-ranked search engine in the world with 92% market share.

When a user searches, the results are divided into two groups: organic and paid. Organic or natural results list websites that Google decides best-suits the search term. They're the ones all your SEO dollars aim to rank high for.

It used to be that paid results looked like ads. With a colored border and separation from organic listings, they put many users off.

Now, Google makes paid results appear like natural listings. The word 'Ad' is the only indicator that they are adverts. They show at the top of the page so are first to be seen.

In effect, your AdWord might be number one on Google.

Might be.

When a potential customer searches for your products or services Google checks your ad's criteria. If you're under budget and the keyword and customer data matches then your ad appears.

What determines the position is how much you're willing to spend per click. The higher the value the higher the odds you'll get #1.

There are other factors Google uses like the bounce rate of your clicks i.e. did people leave within seconds. They also check the quality of your ads so make sure you've no spelling errors!

3. Speedy Results

From creating a new AdWords account to creating your first campaign, your ads can appear within one business day.

A day? Surely you mean a few hours? This is the Internet, after all.

Every advert that appears on the Google network needs to be approved. This includes examining the:

  • Headline
  • Description
  • Keywords
  • Destination
  • Any images and video

When you consider that a new website can take months if not years to rank on Google's first page, AdWords does pretty well. SEO is vital for your organic listings but Google ads for small business owners boost your overall rankings.

If you change your ad's content it will need to go through the approval process again.

While it goes offline remember you can create multiple adverts. Why not increase your spend on live ads until the edited one clears? Either way, you'll still retain position and gain leads to your site.

4. Full Control of Campaigns

One of the major Google AdWords benefits is having full control over your ads.

Each account can create multiple campaigns. Campaigns let you organize your ads. For example, in November you could create a campaign to target Christmas shoppers.

Each campaign comprises multiple ad groups. These let you categorize your ads and target specific products or services. Ads appear in these groups and comprise of keywords, ad text, and landing pages.

You have total control over all your ads, ad groups, and campaigns.

Christmas is over? Pause that campaign. Sold all your stock? Pause your ad group. Stock arrives in surplus? Resume the group and increase your budget.

The goal is to increase your click-through rate (CTR), retain the visitor, and convert them into a paying customer. If you find the current Google AdWords effectiveness is low you can change things immediately.

5. Benefits of Google AdWords With Targeted Marketing

One essential SEO tool that ties with the AdWords system is their Keyword Planner.

The Keyword Planner lets you discover what people are searching for. Type in a keyword/phrase and the tool displays its average monthly searches. A graph highlights trends so you'll see when the phrase is most effective.

What if your chosen keyword doesn't rank well?

The planner also suggests relevant keywords. You can choose from these to create your own list for your ad to appear under.

Most important is the top of range bid.

This shows how much ads cost for the given search term. They're divided into low and high ranges, showing the spread of ad prices over time.

A similar tool that is free for anyone to use is Google Trends. It provides geographic spread and related queries but doesn't show AdWords data.

Market the Smart Way

The benefits of Google AdWords are clear but how else do you find leads to market your company?

Combining offline and online marketing methods is the best way to promote your business. Mailshots and telemarketing along with email and mobile texts increase the likelihood of building sales.

The question is: who do you target?

At Sales Data Pro, we offer 100% quality data lists for multiple business sectors. From DNC-Compliant telemarketing numbers to real-time aged Internet leads, we've got you covered.

Our data plans include consumer data, business data, and aged Internet leads.

Contact us today to discover how our marketing data can increase your sales. Combine them with AdWords and skyrocket your bottom line.

Be smart. Market with SDP.


7 Tips for Using Mobile Marketing to Find Leads

People spend over 4 hours per day on their mobile devices. That's half of a workday or a significant amount of time in their waking day looking at their phones.

Regardless if we like it or not, people enjoy looking at their phones for instant information. They enjoy looking on social media. There's a lot of things to do on a smartphone.

That's why mobile marketing is growing with popularity. More businesses see the advantage of mobile marketing when it comes to generating leads.

If you want your business to take advantage of mobile marketing, you should consider these 7 tips.

1. Strategic Call-to-Action

If you're trying to land more leads, you should consider testing different call-to-actions. You want the consumer to click and input their information. It's as simple as that.

Sometimes being direct and saying "your item here" is more effective than being clever. You don't want to confuse people with what you're saying.

You want them to understand what action to take after viewing your advertisement on their mobile device.

2. Create a Mobile Survey

Asking for input is a great way to collect consumer data. You can ask people how their experience was at your business or ask them a question about specific feedback.

Creating a mobile survey has the consumer take action and you generate leads at the same time. It's a win-win.

You can also see how we generate real-time leads by checking out our website here.

3. Use Geo-Locational Mobile Ads to Generate Leads

Geo-locational mobile ads focus on targeting people in a specific location.

You can also target specific demographics in a specific location with specific interests. The more advanced your targeting is, the more likely you are generating leads.

The goal is to get your mobile ad in front of the right people so you have a higher chance of getting the leads and the clients you want.

4. Make Sure You Show up on Local Searches

When people search for businesses on their mobile devices, they are often looking for local businesses. You want your business to show up on local traffic to generate more leads.

You can find some tools that help you check if you are showing up on local searches.

5. Get People Involved in Your Content

One of the ways to get people involved with your mobile content is to make it interactive.

You can include puzzles and games that get people involved and actively participating with your business and your brand. If you want people to engage with your presentation or discussion, you can also create a poll that gets people engaged.

You can also send mobile messages or emails that keep your brand engaged with your customers.

These messages can be a special offer or announcing a surprise winner for a promotion.

6. Use Video

Video is becoming more prevalent on social media and in marketing campaigns. Video is the modern way of communicating your brand's message. Now it's an effective way to express your message via mobile.

Video is used on YouTube, webinars, landing pages, and more. Video is everywhere and it should be a part of your mobile marketing strategy.

There are a lot of advantages of using video in your mobile marketing strategy, but especially when it comes to generating leads. For instance, video drives more traffic to your website.

Video can improve SEO with more viewer engagement. There are more clicks, which get your content ranked higher on Google.

Video is also captivating and entertaining. Depending on the kind of video you create, you can capture the attention of your core audience.

You can be creative in your video that demands the attention of the consumer.

Another benefit of videos when it comes to mobile marketing is that it leads to more conversions. Videos are more effective than a simple image.

Your mobile videos can also be shareable. Your consumers can post them on social media and generate more traffic for your business. The key with video is to keep it short and optimize the titles.

You can also see more information on how to generate leads with mobile marketing, especially on how aged leads can benefit your business.

7. Optimize Content

The final tip when it comes to mobile marketing is to make sure your content is optimized for mobile. You don't want someone visiting your mobile website and it looks disjointed and out of place.

You should also make your content easy to find and easy to read. If people come across your website and only have a few minutes to glance at it, they should know exactly what your business model and mission are in those few minutes.

Another way to optimize content is to make sure your titles are short and concise. You should also have helpful articles that attract your core audience.

Overall, these tips can help you generate more leads with mobile marketing. While none of these tips will enhance your results immediately, they can point you in the right direction.

You can test and see what's working and create a marketing strategy around these tips that are effective for your business.

Why Mobile Marketing Can Help You Generate a Ton of Leads

Mobile marketing can help you generate leads if you incorporate these tips. These tips are designed to effectively improve your conversion rate. While it may take some testing, it's ultimately designed to help you generate more of a profit.

While there are more tips involved with mobile marketing, the most important is to figure out your audience and how you can market to them. Each audience is unique and you have to be willing to figure out who your audience is.

For more information on mobile marketing, you can contact us here.


7 Outright Benefits Earned From Direct Sales Marketing

Direct Sales Marketing, as the name suggests, is a form of marketing that advertises directly to existing customers or potential customers. Marketing is a very crucial, and yet sensitive, aspect of any business. The success of your business is directly linked to your marketing efforts. However, just because you have a marketing department doesn’t mean your products will fly off the shelves.

There’s a lot of hype surrounding inbound marketing, but it hasn’t really worked for every business. Sometimes it's better to stick to the good old ways. That way, you’re most likely going to increase sales margins, especially if you do it correctly.

In this article, we’ll look at seven apparent advantages of direct marketing. Though most businesses have shied away from this marketing technique, we’ll show you why going back to the basics might be a good idea.

What Is Direct Sales Marketing?

Happy customers are at the core of every successful business. How to spend marketing funds is one of the most agonizing choices business owners and execs have to make. On one hand, you want to reach a wider audience, and on the other hand, you need a creative and effective marketing campaign.

This marketing entails sending marketing messages to the customers or prospects with a strong call to action to conclude the message.

Forms of Direct Marketing

There are a couple of ways you can launch a directing marketing campaign. What’s more, you don’t have to choose only a single method. You can combine two or more methods for the greatest effect.

Here are some common methods of direct marketing:

  • Direct mail- you send mail directly to an existing customer or a potential customer. The mail can include information about offers, discounts, and other customer incentives.
  • Face-to-face selling- this method is the most basic form of direct marketing. The sales team personally comes in contact with current and potential customers.
  • Catalogs- catalogs are an excellent way to entice your current and potential customer base on your products.
  • Internet marketing – directly promote products or provide more information about your products. You can also leverage internet leads for your business’ benefit.
  • Telemarketing- telemarketing still generates lots of sales, but you need to do it right. Ditch the annoying robocalls that almost everybody loves to hate; these robocalls may actually be costing your business.

Key Advantages of Direct Marketing

Direct sales marketing is the most basic method of marketing. Although the marketing industry has revolutionized significantly, direct marketing still works like a charm.

Direct marketing has also evolved with time, and now there are modern methods that most companies are embracing. There are a plethora of reasons why you should adopt direct marketing campaigns for your business. Here are a few of the most important.

1.It's Cost-Effective

Direct marketing will save you a lot of cash as compared to most marketing methods. This is because it targets a specific customer base that is most likely to buy your products. The technique whittles the audience down to the customers or people that will be beneficial to your business.

A direct marketing campaign is more purpose-driven and straightforward and is more likely to generate results.

2. Enhances Customer Loyalty and Retention

You can never underestimate the importance of customer retention and loyalty in your business. With direct marketing, you can personalize messages, offers, and discounts to improve customer relationships.

Personalized communication portrays how much you value your customers. In turn, this increases your connection with the customers and will boost their loyalty to your brand.

3. Helps You Pick out Your Ideal Customers

Direct marketing will give you the criteria to pick out your ideal customers. Since the advertisement is tailored to these customers, they are more likely to engage with your products. They are also more likely to be repeat customers or even neighborhood brand ambassadors.

However, targeting the ideal customers doesn’t just happen automatically. You should have a well-coordinated marketing campaign with a competent marketing team both on the ground and at HQ. The team will help you learn more about your customer base.

4. Boost Sales

The greatest advantage of direct marketing is that it boosts sales, which in turn increases profit margins. Direct marketing will get you more sales from your current customers.

If you fell out with a few customers, direct marketing is one way you can get them back. You can rekindle that past relationship and get things rolling again.

5. Direct Marketing Is Relatively Easy

There are so many direct marketing methods that the hardest part might be choosing one. However, all you have to do is just find a way that works for your particular business. Digital marketing is a viable option that won’t need a lot of resources, either human or technical.

6. Helps Get Your Brand out There

You don’t need huge billboards to get your brand recognized, you just need a cohesive direct marketing campaign and you’re good to go.

Get enough mails, catalogs, and emails to the right people, and your brand will spread like wildfire.

7. Faster Turnaround

You get to reap the fruits of your direct marketing campaign pretty quickly.  You can also set up that same marketing campaign in no time. For instance, sending an email to your customers will take no more than 10 minutes.

Embrace Direct Marketing for Greater Profit Margins

Hopefully, you’re now aware of the many advantages of direct marketing. You can now incorporate some of the direct marketing methods into your marketing endeavors. Although you don’t have to spend a lot, you still need to put in considerable effort to launch a successful marketing campaign.

For accurate and real-time internet leads, contact us today, and we'll sort you out.