With 92% of customer interactions occurring over the phone, call lists are still a relevant tool for telemarketing. But how do you get your hands on one?

Acquiring a calling list for telemarketing is simpler than you think. Read this guide to learn about getting your own telemarketing list for your business needs.

How to Create Your Own Calling List for Telemarketing

You need to follow a few steps when trying to obtain a calling list for telemarketing. Keep in mind the following when you set up your telemarketing strategy to evaluate any cold call lists you consider purchasing.

Quality Over Quantity

When you look for quality call lists, you want a list of potential customers that generate leads. Gone are the day of cold calling high amounts of unsuspecting customers, pressuring them to buy your goods or services.

Today’s marketing strategies use warm calling, where you connect with prospective clients who already possess a genuine interest in your business industry.

For example, if you work in the insurance industry, you want lead lists for people who currently pay too much for their insurance or perhaps remain uncovered. These kinds of clients can actually generate leads for your insurance agency.

Do Not Call Compliance

When you do acquire a calling list for telemarketing, it needs to follow DNC compliance. This regulation was established by the Federal Trade Commission for citizens who ask to be put on a Do Not Call list.

DNC legislation limits the number of people you can reach, making it all the more important that you use an elevated targeting strategy when you purchase consumer lead generation data.

TCPA Compliance

DNC compliance is only a portion of the Telephone Consumer Protection Act (TCPA). TCPA protects consumers who have denied the previously expressed written consent.

Aside from written consent, all telemarketers need to disclose their identity, the specific company, and compliance standards. They also need to communicate that the call may be pre-recorded, there may be automatic calls or texts, and that a signature of consent is not needed to buy goods or services.

Consent can also be given via checkbox if a signature is not required. Each piece of consent needs to be on record for legal reference, too.

Elevated Targeting

Your telemarketing list requires high levels of accurate targeting. Your market demographic needs to be specific for an increased response rate. The more specific your targeting strategy, the more likely you are to generate leads.

You can target consumers with call lists based on geographic data. When you purchase sales data focused on geotargeting, your business can market to unique niches within its target demographic. A focused contact strategy saves you time and money.

Real-Time Access

The telemarketing phone call lists use real-time data. You might wonder how you can acquire live data via call lists, but you can use real-time leads that follow the Telephone Consumer Protection Act.

You want real data from verified and active prospects. Your data needs to be unique and accessible for your services (i.e., consumers who can actually use your services). You do not want duplicates, either.

How to Use a Telemarketing List

Now that you know what goes into evaluating the calling list for telemarketing, you need to know how to use one. The elements above are all critical components to enacting a killer telemarketing campaign.

1. Set an Objective

When you purchase call lists, you need to have a specified reason. The kind of data you purchase, the level of targeting you need, and your chances of lead generation all depend on it.

For example, if you want to increase sales as an insurance agent, you can’t determine a target audience or attract more customers without a clear objective.

2. Determine Your Goals

When setting goals for a telemarketing campaign, you need two kinds. Your short-term goals address immediate concerns and allow for quick resolutions. You can pivot more quickly and change short-term goals if needed.

Your long-term goals need to build on the short-term goals. You can begin with promoting your product or service, determine what works, then follow up in the long-term portion of your strategy. Once in this phase of planning, you can assess the effectiveness of your goals.

3. Prepare the Script

One of the hallmarks of any telemarketing campaign is the script. Your script needs preparation, and often, lots of tweaking. That’s why you establish long and short-term goals. During the goal-setting phase of your campaign, you need adaptability.

Once you have an established script, you can fully act on your long-term goals. You want language and that attracts customers and does not oversell them. You need to quickly communicate what your business does and how it benefits your prospective clients in the simplest way possible.

4. Purchase Your List

Once you have prepared all of your long and short term goals, set objectives, and prepared your list, it’s time to purchase your own calling list for telemarketing. Make sure to evaluate its quality and only purchase from an accredited data vendor.

Where to Purchase Data for Telemarketing Lists

You want sales data from a trustworthy source. To access the clients you need, without violating any privacy or communications regulations, your data provider must offer quality over quantity.

When you turn to a data marketing company, do not fall for any quick and easy lead lists. You get what you pay for, and quality rarely comes at a ridiculously low price.

That being said, your budget for a calling list for telemarketing does not need to be sky-high. To learn more about obtaining quality lead lists and how we at Sales Data Pro can help your business, contact us today.