How to Use Opt-In Marketing to Increase Insurance Leads

Emails are one of the most important ways to build a relationship with consumers.

But as with any relationship, it takes time. You have to build that relationship, nurture it by providing value to the consumer. Most importantly, you want to make sure you have the consumer's permission to send information.

Opt-in marketing is permission marketing. It's asking someone's permission to send them information about your business.

Opt-in marketing usually refers to email marketing because it's how you gain access and permission to someone's email.

You can use opt-in marketing to send emails to your target market and increase insurance leads. Here's a guide on how to boost your business with opt-in marketing

Know Your Market and What They Want

With opt-in marketing, you need to consider how you are going to get the permission of your target market.

For example, if you were to create a guide and the consumers exchange their information and sign up for their guide, you still want to send them a confirmation or another opt-in form to make them aware of what you are going to send them in your emails.

You don't want to seem like a surprise to your email subscribers. They should know that they signed up for your emails. This is why you need to know your target market.

Your business will be able to produce more insurance leads if you know everything about your target market.

How to Identify Your Target Market

One of the ways to identify your target market is to consider their age, where they live, and other demographic information. This is the basic information that can help you create more targeted ads.

More importantly, you should know what problems your target market has. You should know how your business helps them overcome a problem.

When you have email campaigns, and you want your ideal customer to opt-in to them, you need to know about their problems. You need to send your ideal customers with information that they want to receive.

This is why researching their problems and figuring out what they are looking for in a business and content can help you produce more leads.

Make Your Emails Relevant and Strategic

If you want more insurance leads, you need to make sure your emails are not over the top salesy. This means you aren't trying to sell to your consumers every time you send them an email.

You need to build trust with them. You need to show why your insurance business is superior to your competitors. You need to show what makes you authentic.

If you want more insurance leads, you need to make your content relevant and strategic. You should be sending out emails that promote value without trying to sell anything.

Your emails should tell stories about your business and the customers you have helped. When you tell stories, it draws consumers in. They can be entertained by stories that have a point to them.

If you want more leads, you need to make sure your opt-in marketing strategy is about providing relevant content to your target market. You want to give your target market a reason to opt-in to your email campaigns and stories.

Don't Send Spam

A benefit of opt-in marketing is that you don't always end up in spam. You are giving consumers reasons to confirm and they are granting you permission to send them emails.

Consumers will put your emails in spam if they don't remember signing up for your insurance business. They may also put it in spam if it's intrusive and always seems like a sales message.

This is why opt-in marketing is about building a relationship through email. You want to show your consumers that you aren't spamming, but rather you are showing value through your emails.

Segment Your List

After you get a consumer's permission to send them emails, you should consider segmenting your email list.

This is when you divide your email list by interest, by what action they have taken with your emails.

For example, you don't want to send emails to consumers who have already bought insurance. You want to send emails to the right people, based on their behavior and what they need.

The more you separate your list, the more attractive your emails will be to them. The more consumers will opt-in to your marketing strategy because the content is relevant to them.

Create a Lead Magnet

The final strategy to remember with opt-in marketing is to have a powerful selling point.

If you want to gain permission from people to send them emails, you need to have a "wow" factor that is irresistible to them. You need to create a lead magnet that they want to sign up for.

When you consistently provide powerful content in the form of an email or a lead magnet, you'll discover that your target market will always want to opt-in to whatever marketing strategy you have.

Now You Know Everything About Opt-In Marketing

Opt-in marketing is about gaining the trust of your target marketing. It's about permission marketing. When you earn your consumer's trust and they know what to expect with your emails, it can help you produce more insurance leads.

It can also help you build an authentic and trustworthy brand. You'll know more about what your consumers want and how you can help them. You don't ever want to sell to your audience immediately, you want to build that trust, which is what opt-in marketing is all about.

If you want to learn more about leads and converting them into sales, you can contact us here.

How to Use Geographic Location to Find Prospective Clients

When doing market research to find prospective clients, one of the first questions you need to ask yourself is, "where are they?" Geographic location can be one of the most powerful tools that businesses can rely on to find their target audience.

Data on geo-targeted advertising shows a major performance increase for companies, within the most valued metrics, because they used their geographic location to target their audience.

So, rather than shooting in the dark, it's time to gather what information you have, and find clients within your geographic market.

What Is Geo-Targeting?

Geo-targeting starts at the location level. You first need to identify the country, state, or city where your target audience lives and works. From there, you can get more granular, with research into the climate and population of the specific region.

You can use geo-targeting to find your current geographic location, as well as locations that show potential for your business.

Once you have this information, you might start to get some ideas of who your target audience is. But how do you gather the data to find them?

Use the Data You Have

The first step is to use what you have. Look at your current clients or customers. Assemble data based on the points mentioned above. Figure out any trends within this group and make note of them.

Along with current customers, it's important to look at leads. Find those who have expressed interest in your service or product. What do they have in common, and do they overlap with your current clients?

Don't forget to analyze your aged leads. These leads are a bit older, and may have fallen off at some point in the process. However, they are often more cost effective to tap into, and can uncover more targeting opportunities.

They may look different than current leads, but they often represent an untapped audience that's ready to act.

Take a Deeper Look

A powerful tool in prospecting geographic clients is location data. Research shows that utilizing location data can result in a 73% increase in purchase intent.

Smartphone users must approve the use of their location data. With this data in hand, businesses can identify where their target audience is located, shopping, socializing etc.

Paired with other demographics, this can help you narrow your target audience and plan your next moves.

Another way to access prospect and customer data is to reach out to advertising agencies. Many of these agencies do regular market research. Additionally, they may provide audits for businesses using their data analytics.

Using these consultative services allows you to learn more about your target audience, and can provide a starting place for your marketing initiatives.

Find Prospects Based on Data

Now that you've researched your current audience, it's time to start prospecting.

Tap into a community of over one billion people through Facebook ads. Placing ads on Facebook can unlock a multitude of audience insights. Every kind of demographic is available, as well as tools to create audiences that look like your current clients.

With more insight into your audience, consider buying leads that are based on consumer data. Simply specify your target audience, and gain a deeper understanding of who they are and where they're headed.

Consumer data services can give you the whole picture, and provide you with an understanding of your customer's interests, geographic location, demographics etc. This knowledge can affect more than just your marketing efforts, it can be used to shape your entire business.

If you find that your customer is looking for additional products or services, you can have a head start on implementing those to meet their needs.

Customer data can be directly applied to lead generation to streamline the process. Rather than casting a large net, purchase leads that are within your target audience.

Construct a Message for Prospective Clients

It's time to act on your knowledge with a message for your prospective clients. If you've found multiple locations associated with your target audience, you may need to tailor your message to each location.

Location data cannot stand alone when it comes to marketing. Make sure you are combining these insights with other demographics to hone your audience more effectively.

Once you've done that, it's all about testing. Figure out which message works best for each geographic market. Creatively analyze the data to generate new ideas that you haven't tried. Look at the things you didn't know before.

You may have found a new location that your product or service can reach. Now you have to come up with a way to speak to those people directly, rather than everyone as a group. The more personalized the message, the higher likelihood it will lead to action.

Remember that it's not just about finding where your audience is located, you also must identify locations outside your geographic market. Excluding these people will save on cost and resources within your marketing efforts.

Get Started Today

With an in-depth understanding of your geographic location, you're able to better communicate with your current clients, as well as reach prospective clients with accuracy.

Refer back to this guide as you go through the process of growing your business through geographic market research. Now that you know the steps to find your audience, it's the time to act.

To learn more about how to grow your business visit our blog, and contact us today for services to help you increase ROI, and learn more about your geographic market through consumer data and lead generation.

How to Sell Health Insurance During Open Enrollment

What do accountants and health insurance agents have in common every January?

You won't find either one at home.

November to January brings hordes of prospects for health insurance, but how do you get them to stick around?

Don't allow anxiety to overwhelm your results during the busiest time of the year. Make a plan for how to sell health insurance during open enrollment today.

Plan Early, Plan Often

You know that open enrollment won't wait, so why should you? Contact your prospects right now. Policies take time to write, and you want to give yourself the time to trade emails with potential customers.

In a perfect world, you've already been talking to your leads all year. Work hard and be a known-quantity that your customers feel like they can trust. If you wait until the open enrollment deadline approaches, you've waited too long.

It doesn't matter what type of insurance you may have sold in the past - do not wait! The market has only become more competitive since the elimination of the individual mandate. The Affordable Care Act doesn't provide an automatic "must buy" trigger for your customers anymore.

As a result, there are fewer people interested in buying health insurance. You have to act now and create an expansion plan.

Comb through your emails and client lists. Contact everyone to ensure they know what type of healthcare plans you have to offer.

Even if they don't buy from you this year, you've placed clients in your sales pipeline for later.

How to Sell Health Insurance: Keep It Simple

When people buy health insurance, they're activating fight or flight functions in their bodies. When you deal with health, life, and death, it's going to happen. To make matters worse, the complexities of what will or won't be covered makes everyone anxious.

Selling insurance may be a process, but it doesn't have to be a difficult one. Most customers feel tortured by the experience before they reach you. It's your job to make finding the right insurance simple and straightforward.

Health insurance has its own language that can alienate prospects. Explain everything in plain terms that demonstrate transparency.

Find the Real Pain

Your prospect continues to talk to you for a reason. Are you confident that you know why?

Solution selling requires that you know what your customer experiences in the marketplace. Every customer is different, but you can't ignore what they have in common.

Take five minutes to write down the questions your customers ask the most. Do you notice a pattern? What feelings do you think your prospect is going through for each question?

You can group pain points into these four types:

  • Financial Pain: your customer needs to reduce their spending, and they're tired of spending too much.
  • Process Pain: your customer can't stand any more annoyances getting to the solution they want.
  • Support Pain: Your customer didn't receive the support they expected from a previous salesperson or company.
  • Productivity Pain: your customer doesn't like wasting their time trying to make a solution work for them.

Ask the Right Questions

Now that you have a list of frequently asked questions, it's time to learn how to use them. Don't allow your previous experience to get in the way of improving how you talk to your prospects.

How does an insurance salesman get the sale by asking questions? Your goal must be to keep the prospect talking.

Start by asking open-ended questions. For example: "What do you want your health insurance to provide for you?"

Imagine that you ask a customer, "Do you want a plan that covers chiropractic?"

What choice do they have but to give you a yes or no answer? Have you expanded or narrowed the subject?

Now, go back to that list you wrote and turn the closed questions into open ones. You'll thank yourself later.

Health Insurance Leads

Wouldn't it be nice if people raised their hands to let you know they want to buy the plans that you offer? There's good news: customers do tell people what they want, but it's not likely that they're talking to an agent.

Competition for healthcare insurance reached an all-time high in 2020. More potential customers want to see what you have, but they have more options than they have the time to understand what's in them.

You don't have to be an experienced insurance salesperson to know that most people don't buy after the first phone call. It's nice when you're the last person they're going to call for the day, but you can't bank on that happening. Active shoppers for health insurance hop from quote to quote like a frog jumping from lily pad to lily pad.

With this level of competition, it's crucial to offer solutions to specific concerns. Customers who want a plan that works for a preferred doctor means you have an opportunity to shine as an insurance rep. If you make yourself into a useful resource for prospects, they will be grateful and return for more help.

It's never been more critical to find a customer first and wow them with your knowledge. If you're not buying health insurance leads, you can guarantee that your competition talked to whoever you see first. Focused representatives across the country find their edge this way.

Don't hesitate to buy leads because you have questions and concerns. Speak to an account manager who answers specific questions about your target demographic. Make a plan, but don't make it during your peak season.

Next Steps

First, you're going to make a plan. Second, you're going to refine the questions you ask and how you ask them. Finally, you're going to buy leads to keep up with the competition.

If you want to know more about how to sell health insurance, there's no better resource than our blog. Bookmark it today or give us a call at 1-888-242-6989 to have an in-depth conversation about how we can help.

How to Grow Your Business Using Sales Leads

If you want to close more of your leads, you need to have better sales leads.

You need to warm up your target market or reevaluate your current market. This is the value of sales leads. They can help you increase your revenue.

But what are leads in sales? How can they help you improve your business strategy?

There's a lot to know about leads in sales, especially when it comes to targeting prospects, the initial stage, to taking them through your sales funnel. The goal to carefully convey why your business or product is the best for your leads.

Some leads aren't ready to buy immediately, while other leads might want to make a purchase right away.

The goal is figuring out a sales strategy that best benefits your leads and helps with business growth. Here's a guide on everything you need to know about leads and how they can help your business.

What Are Leads in Sales?

Leads are people who have signed up and given their information to your business. They are people who are interested in your product or service.

First, you need to identify a target market.

For example, if you were an insurance agent, you would have a specific market that would want to sell insurance. You want a specific market to buy insurance because that insurance would benefit them the most.

This market will eventually become leads when they give you their information. When you have leads, you can warm them up to your business. You can show them your product and how you can help them.

Eventually, as you continue to warm up your leads, you'll prepare to sell something to them. Your leads will be ready to buy because you have built trust with them. You have sent them free information about your business, perhaps shown them testimonials, and done everything you can to help the consumer so they trust you.

That's when a lead becomes a customer. The sale is made.

However, it's important to remember that not every lead will convert into a paying customer. This is why it's important that your sales team has an effective strategy for converting leads.

This is why it's good to have more leads coming through your business. The more leads you have, the more sales you can close.

What Are Some Ways to Produce Leads?

Now that you have a basic understanding of leads, it's important to look at some of the strategies involved that can help you produce leads.

There are a variety of ways that you can produce leads. But it really depends on where your target market is hanging out. You want a strategy that is going to produce the best results at the lowest cost.

Here are some of the best strategies to consider

Organic Content

When you write content on our website, it can help answer questions about your business. It can also help you rank higher on search engines, especially if your content is SEO optimized.

The more SEO optimized content you write on your website, the more likely you'll be able to drive visitors to your website. This can result in more leads for your business.

When you have website visitors who are interested in your content and your service, it will make them want to learn more about your business. This will result in leads and eventually sales.

Social Media

Another way to produce leads is with social media. The more you post pictures and videos of your website, the more you can attract a following on social media.

You'll be able to attract more website visitors which can produce more leads.

When you are active on social media, you are creating brand awareness. You are showing how you can help people with your business.


The final strategy to consider if you want more leads is with PPC ads. This is an instant way to produce leads.

When you create PPC ads, it appears immediately on top of a Google search. It's the ad that people see when they search for something related to your business.

If you want instant traffic and more leads, PPC can help you achieve that goal while you wait for your organic content to produce traffic.

The Benefit of Buying Sales Leads

If you don't want to wait on your PPC ads or organic content to produce leads, you can always do something that allows you to get leads instantly.

You can always buy sales leads. This is a powerful strategy because you don't have to go through the time and effort of creating a marketing strategy to help you accumulate leads.

You can save yourself months when you buy sales leads. It will help you produce sales from your leads at a faster rate.

Buying sales leads also means you will start generating revenue at a faster rate. When you buy sales leads, you know that they are ready to buy. You don't have to worry about warming them up because these leads are ready to buy immediately.

Now You Know How to Increase Your Revenue in Your Business

If you're wondering, "what are leads in sales? Now you know the answer.

Nearly every business needs a lead if they want to produce sales. However, there's a slow way to produce leads and there's a faster way. While both are effective in giving you revenue, some offer more immediate results.

When you buy sales leads, you are ready to boost your revenue now instead of waiting. However, this doesn't' mean you should ditch your marketing strategy. You can still implement a marketing strategy to produce leads at a slower rate.

If you want to see how we can help your business with Sales Data Pro, you can contact us here.

Follow These Insurance Marketing Strategies to Get More Sales

With the kind of competition in the insurance world, your company/agency can’t survive without proper marketing. Proper marketing means adopting a new approach brought about by digital marketing strategies.

If you want to beat the competition and attract new customers to your insurance, you have to understand that customers today don’t wait to be told but do their own research. Online insurance marketing has taken over everything, and if you’re not leveraging it, then your business won't survive.

Here are insurance marketing strategies that are going to see you succeed in getting customers in this era.

Work on Your Website

If you’re hoping to survive in the current market, you must have an active website optimized for leads. Face to face interactions are long gone, and the only meeting place you have with your customers is on your website. And it’s not a random one; you need to doctor it to suit your customer’s expectations.

You need a well-designed and functional website because 75% of your customers will judge your credibility by what they see on your site. Customers don’t need to spend a lot of time on your site before connecting with your site. A good website needs to be secure, fast, and mobile-friendly.

Don’t forget to include your contact information and a call to action on your site because that will prompt the customer to take your desired action. Make the website attractive and easy to navigate, and you’ll see sales leads coming in from all corners.

The Power of Social Media on Insurance Marketing

Social media marketing has become necessary for every business now as customers use social media to shop, research, and connect. This is not just a platform to advertise what you’re offering but to create a strong connection with your target customers.

If you want your insurance business to appeal to the younger generation, you must build your presence on social media platforms. YouTube marketing or Facebook ads will expose you to a new set of customers that your business won’t want to leave behind.

Fast pace nature of social media not only exposes your business to huge traffic but also allows you to connect with your customers and solve their issues. This is where you give your customers an opportunity to reach out to you with queries, complaints, and reviews.

Build Relationship With Content Marketing

There is a huge marketing power in content that your business must find. Useful content helps you connect and stay in touch with your customers. Content also help you attract new customers and improve your marketing strategy.

Content has the power to generate traffic on your website as they portray your authority and build credibility. Your customers go through your content whenever they come across your blog. According to a Forrester report, an average person will go through 11.4 pieces of content before they finally make a purchase decision.

Leverage the power of search engine optimization to expand your content reach. Find out target keywords and phrases that will make your page creep in the search results and enable your target customers to find you. Ask yourself if the content you’re posting can convert.

Referrals and Reviews Mean a Lot

When it comes to reviews and referrals, everything narrows back to how happy your previous customers are with your products. A happy customer is more than willing to write a positive review on your site and refer a friend. Referred customers are four times likely to convert.

Many customers will refer their friends and write reviews even when you don’t ask them to because they’re happy purchasing from you, and they want their friends to benefit too. But you can also make this better by creating a referral program. How about you gift every referral from your customer with an enticing reward?

You also need to encourage your customers to leave reviews after every purchase. This is the only way you’re going to get consistent feedback either on Google, Facebook, or other online sites. Reviews help your company build trust and generate quality leads for your insurance.

Don’t forget to respond professionally to each review, whether they’re negative or positive.

Try Video Marketing

One thing about videos is that they don’t go unnoticed. Nielsen’s new report shows that an average consumer in the U.S spends six hours every day on videos. This means that many people can’t scroll past videos, and you need to use that to your advantage.

There are many ways you can get started with video marketing. The first way is to create how-to videos because people need these informative videos to learn some things. It’s not a must that what you’re teaching be insurance-related but informative enough and create the trust.

Stop that mentality of making videos about yourself but your customers. You can use videos to display the testimonies of your customers.

Finally, make videos that showcase your commitment to society. Social responsibility will sell you out to a great number of customers, and you must show them that you care.

Grow Your Networks

When it comes to digital marketing for insurance, LinkedIn will offer you the right opportunity to grow your network. LinkedIn allows you to reach people far beyond your locality. The more networks you grow, the more you expand your reach.

A few ways to make use of the power of LinkedIn are to ensure you complete your profile, whether personal or business. Make sure you send connection requests to potential leads and use personalized notes with each request. Don’t forget to build relationships by engaging your connections and follow up all the leads.

And yes, don’t forget to post frequently.

Take Your Digital Marketing to the Next Level

Marketing in the insurance industry means taking every person you meet as a potential customer, and you must convert them. Unfortunately, Billboards, posters, and word of mouth are no longer working. Digital insurance marketing is what’s going to see your business improve its lead generation and expand its reach.

And because you’re not an expert in marketing, Sales Data Pro is here to help your business leverage the power of marketing and make huge sales. Fill the form, and a customer representative team will be with you as soon as possible.

How to Take Your Insurance Lead Generation Strategy to New Heights

Lead generation is a challenge for any business, especially when it comes to insurance companies. 

While you may be generating leads for your insurance company, it may not be optimized. It may not be optimal in generating qualified leads to your business. 

That's why understanding and mastering the best insurance lead generation methods are critical to your business success. You want to know the best lead generation strategies that provide the best insurance sales. 

That's why you need a lead generation strategy. You need a strategy that is going to propel your insurance business. 

Here's a guide on how to take your insurance lead generation strategy to new heights.

Get on Social

Social media offers a lot for business. With so many people on Facebook, Instagram, LinkedIn, Twitter, and other forms of social media. 

When you are on social media, it gives you a chance to communicate with your followers. You can post about the benefits of insurance and how it helps people. 

When it comes to posting, you can post multiple pictures or video posts. This is a great way to show your content to your followers and spreads your brand awareness. 

It gets people familiar with your insurance brand and what you can offer your followers. 

However, if you are on social it's important to remember a couple of things: 

You need to be consistent when you are using social media for your business. That means posting a couple of times a week. If you spread brand awareness, you need to show people what your brand can offer them. 

You need to be consistent in the quality of pictures and videos you are posting. The more consistent you are with posting about your business, the more people can understand the benefits of insurance, which generates more leads.  

Update Your Website for Lead Generation

Another tip to consider if you want to take your lead generation system to new heights is to update your website. 

You want to make your website is not only SEO optimized, but it's also optimized for mobile. More people are on mobile when they are searching for businesses. 

When you update your website, you want to make sure you have a blog. A blog that is SEO optimized can help your website rank higher, which means more people will find your insurance website. 

You also need to make sure your blog creates quality content. You want to make sure the content is well-written, has keywords that your market is using, and has topics that your market cares about. 

Have an Opt-In Page

Another strategy to consider if you want more leads is in opt-in page or a landing page that offers a lead magnet. 

This is a great way to offer information to your target market in exchange for their information. A lead magnet is a source of information that is beneficial to your market. It could be about the benefits of health insurance, the cost of health insurance, the consequences of not getting particular insurance, or something else. 

Having an opt-in page is a great way to generate leads because it's giving people what they want in exchange for their name, email, and phone number. 

A landing page is similar to an opt-in page. A landing page is a single website page that is designed to get people to take action. It's designed for people to give their information in exchange for a lead magnet. 

Target Behavior

In recent years, there's more attention devoted to understanding why someone makes a purchasing decision. That's why understanding the target market's behavior is important if you want to understand why they purchase something from your business. 

You should consider looking at segmenting your target market based on their purchase history. You should segment them based on the action they take. 

The more you segment your leads, the better you know what to say when you have a sales call with them.

Do Email Marketing

Lastly, you should consider email marketing for your insurance business if you want to warm-up your leads and produce more sales. 

Email marketing is a great way to take a cold lead and make it a warm lead. It can take your insurance leads to new heights because you are able to send them information about your insurance, and you can segment your list. 

Another benefit of email marketing is that you can send out marketing sequences that communicate weekly what your business does and how it helps customers. You can also send surveys and ask questions to your email list that gets them to respond. 

The final benefit of email marketing is that it doesn't force your leads to make a decision. They can stay on your email list until they are ready to buy insurance. 

Unless they unsubscribe, email marketing is a great way to maintain communication with your target market. It's a great way to generate sales and nurture your leads. 

Why You Need Insurance Lead Generation 

While it's important to know how to generate insurance leads, you should also know how to warm up the leads after you have them. You should know how to warm them up so they are eventually ready to buy. 

Ultimately, having an insurance lead generation strategy is critical if you want more leads and more qualified leads. The strategies in this article can help you land more leads and generate more sales. 

If you want help with your lead generation system for your insurance business, you can contact us here

7 Tips to Help You Get More Health Insurance Sales in 2021

Almost 90% of people say that reviews influence their decision to buy something. 

Influence is powerful when it comes to getting people to take action on a website. It can be decisive if they decide to opt-in for your business and become a lead. 

Reviews are just one example of how it can affect your health insurance sales. People buy if they see that other people buy and they've had a positive experience from it. 

But there's also a lot more that goes into health insurance sales. You have to know everything about the target market and think about what goes into their buying decision. 

Here are 7 tips to consider that can help you get more health insurance leads for 2021. 

1. It Starts With a Relationship

Every sales call is about building a relationship with the leads. You should not only try to get a sale but you should understand who they are as a person. You want to know how you can help them. 

Sales are about meeting your quote or about getting as many sales as possible, it's about building a relationship with every lead. That means understanding why health insurance can benefit them in particular. 

Don't talk about the sale, talk about them and their problems. The more you understand the leads and who they are as a person, the more they will be heard.

2. Segment Your Leads

Another critical part of generating more sales is realizing that every lead is different.

You want to segment them based on their interests and if they are ready to buy. Segmenting your leads means realizing that every conversation you have with your leads will be different. 

You should segment them based on the decisions they make. The more you categorize your leads, the more prepared you are when you talk to them on a sales call. 

3. Identify the Gap

The gap is letting your leads know what life would be like if they didn't have health insurance.

When you're on a health insurance call, you should talk about this gap. Talk about how life would be if they didn't have this particular health insurance. When you talk about this gap and how it can make a difference in their life, you are showing the pain points. 

You are making them realize that their life would be more difficult without your health insurance. 

4. Listen to Their Needs

Every sales call is about listening to the needs of the consumer. You should be listening more than you should be talking.

The more you listen to your leads, the more they feel appreciated. They feel like you are a friend rather than someone who wants to make a sale. 

This is also why you should look at customer data, so you better understand their needs before you talk to them. 

5. Talk About Success Stories

Another tip when you are talking to a lead is to talk about the success stories from other customers. Talk about how your health insurance helped someone when something happened in their life. 

Talking about success stories is a great way to influence someone's purchase decision. It makes them feel like they aren't alone and someone is like them. 

6. Don't Mention the Price

When you are on a sales call, you shouldn't mention the price. You should discuss the benefits of the product. Talk about the customer journey, the pain points of what someone goes through if they don't have health insurance. 

By not mentioning the price, you avoid making the product about the price. You are providing value without the price. You are showing someone the value of your product so they won't care about your price. 

You can also demonstrate how price isn't a factor when someone buys health insurance because it's worth it. You are showing how health insurance is a major priority in someone's life, therefore price doesn't matter. 

7. Don't Force It

The final tip when it comes to health insurance sales is not to force it. 

You may mention all of the pain points and benefits of health insurance, but it ultimately comes down to someone's decision. You don't want to keep pushing someone to make a sale if they don't feel comfortable with making one. 

Instead, you should offer that person more information about your health insurance. You should ask them if they want additional information through email, which gives you an opportunity to put them on your email list. 

Overall, the more you force it and try to make a sale, the more it pushes someone away from a sale. It can make you seem desperate. It can make you seem like you want it more than the person you are talking to. 

Be informational but patient when you talk to a customer. It may take a while to warm up a lead and turn them into a paying customer. Your patience will finally pay off when you do wait. 

Now You Know How to Generate More Health Insurance Sales

A solid sales strategy is a major part of any business, especially when it comes to health insurance sales. These tips can help you understand sales and your customer better. 

You can understand their needs and what they are looking for. These strategies can help you figure out what to talk about on a sales call and why it's important to stick with these strategies. Overall, whenever you talk about health insurance leads with any customer, it should be about their problems and how you can help them overcome a problem.  

If you have questions about health insurance, you can contact us here.  

5 Strategies for Generating More Life Insurance Leads

One out of five people who hold life insurance acknowledges their cover isn't enough.

That’s excellent news for businesses looking to drum up more life insurance leads. You have a veritable ground of potential consumers who see your product's value and are halfway to being converted.

However, getting such leads to nurture is not as easy, and without the right approach, your investment will waste away. Let’s look at five proven methods that can help you secure more leads.

1. Online Lead Generation

Did you know that 88% of consumers research their purchases online before hitting a store or finalizing an online purchase? If you’re looking to grow your sales, that’s not something you can afford to ignore.

If you’re going to take advantage of the web for more leads, you must begin with a website. Your site is your piece of online real estate that other digital marketing strategies will direct traffic to.

Once your website is live, you need to generate quality content that’s personalized for your target market. That means developing a buyer persona to help you dig deeper into the psyche of your target market.

The more you personalize your content, the more it resonates with your target audience. That increases the appeal for prospects to come to your website and find out more since you'll come across as a brand that can solve their insurance needs.

Search engine optimization (SEO) and paid ads are vital in making your business more visible to prospects online. The former generates organic traffic while the latter drives paid traffic to your site.

As long as these three elements work in concert, you can generate, and quality leads to bump your sales up.

2. Referrals

The highest form of marketing you can ever receive is an endorsement from one person to another. Typically, it’s usually a client who becomes an ambassador to their friends and family.

You can go with the tried and tested form of lead gen via referrals by requesting your clients to refer your business to others. If you’ve built enough trust with such a client, you'll be top of mind when someone asks for insurance solutions.

Partnering with other businesses is also a productive way to generate more sales leads. Such a relationship works best when it’s a business you can have a symbiotic relationship with as everyone benefits.

For example, it’s common to see life insurance providers partner with schools to sponsor their events. In return, the school will feature the life insurance policy to the parents and guardians, who form a core target market for the insurers.

Referral groups are also a worthy investment to consider for more leads. Since these groups hold meetings with only one member from a profession, you would not be a threat to other attendees as you discuss referrals for more leads.

3. Buying Leads

Purchasing leads has several salient benefits, the least of which is the time you save. Wouldn't you want to have a regular source of quality leads that also frees you up to pursue more business growth?

The lynchpin to making paid leads work for you is to find a good lead service that understands the value of customer intent. There are instances where lead services focus on generating leads regardless of quality, which can derail you.

You want to invest in a lead generation service that understands the alignment between customer intent and the right keywords to bid for.

Another vital issue that can make or break your paid leads experience is affiliate generated traffic. At times, lead service providers partner with affiliate marketers who send lead their way in return for compensation.

If the affiliate program isn't closely managed, it can result in poor quality leads, making your investment a waste. In absolute terms, affiliate generated traffic isn’t a negative.

However, you need to partner with a lead service firm that closely monitors the quality of the affiliate generated leads it relies on.

4. Advertising

Despite the rise of the internet and its impact on purchase decisions, traditional advertising is still well and truly alive. It, therefore, still factors in as a value addition to your lead generation mix.

Before deploying traditional advertising, you need to prove your sales copy works. Unlike the good old days where advertisers had to wait after the fact to assess the results, you don't have to.

For every sales copy version you craft, run A/B tests using your digital channels. These can be Facebook, pay-per-click (PPC) or Google ads. You’ll get the results in real-time and determine what copy resonates most with your audience.

You can then use that outperforming sales copy to run newspaper ads. Just be sure to opt for both digital and physical campaigns as the latter primarily ropes in seniors.

The sales copy generating excellent results doesn't go to waste after this. You can repurpose the content for television ads. But you have to go about this wisely if you're to lift your incoming leads.

The best route is to repurpose your proven sales copy into short videos (one to two minutes) that you run online. These videos now act as an A/B testing ground for your television campaign.

Monitor the response you receive and your metrics to hit on the right video ad proposition. From there, it’s easy to shoot the ad, knowing it’s proven to generate results ahead of the (typically significant) investment outlay.

5. Events

Your brand can put on lead generation events where they target the heart of an issue the attendees have and offer solutions. You must be careful not to host an event where you’re hammering attendees over the head with life insurance.

Instead, host seminars, charities, local events, and even Q&A sessions that speak to the audience's thorny needs/issues. In between the proceedings, you can organically feature your life insurance services and generate leads to follow through.

Are You Poised to Drum up Your Life Insurance Leads?

The market is ripe with consumers who see the need to shore up their life insurance covers. That’s half the battle won in selling more policies but only if you meet the right prospects. Invest heavily in a slew of life insurance leads channels to attract high-quality leads and buoy your sales.

Sales Data Pro is the go-to firm for self-service online lead list generation. Talk to us today for the most up-to-date internet leads, consumer and business data and real-time leads that can grow your sales.

How to Generate Qualified Leads in the Health Insurance Industry

In 2019, the cost of health insurance ranged from $7,000 to $20,000 depending on if the coverage was for a single person or a family.

However, without health insurance, the cost of going to the doctor and other medical necessities can be much higher. That's why health insurance is so important.

Each health insurance business offers something different in regards to cost and services.

That's why it's important to know how to generate qualified leads in the health industry to know who's most likely to buy coverage.

Qualified leads are more targeted leads that lead to a higher conversion rate. Here's a guide on how the health industry can generate qualified leads.

Figure Out Your Target Market

If you want to generate qualified leads, you have to know your target market. You have to know their behavior, interests and problems.

Most importantly, you have to figure out how you can help them.

When it comes to health insurance leads, you have to figure out what kind of market you're targeting. The health insurance you offer might be for a broad market.

If that's the case, it might help to start a marketing campaign that targets a broad group. You want to generate as much interest as possible for someone looking for health insurance.

These marketing campaigns should also highlight your target audience's core problem. For instance, you want to show what the benefit of having health insurance is compared to no health insurance.

Show the cost differential and the specialty care the target market would receive. The problem to solution approach is a great way to send a message to your target ideal and create a campaign.

The Value of Retargeting

After you've targeted a large group, you should start to retarget people who've clicked or shown interest in your advertising.

This strategy can help you narrow down your list. It can help you show the same marketing message to people who've already expressed interest but haven't committed all the way.

You can retarget Facebook and Instagram ads as well as other marketing campaigns.

The value of retargeting is critical to reaching your ideal market. You want to show a variation of ads to them that may reach them better.

Another Way You Can Learn About Your Target Market

Another way you can learn about your target market is seeing what your competitors are doing.

You can see who they target, what their messaging is on their website, and what Facebook ads they put in front of people. It can give you some inspiration on how you can better target your audience.

Overall, when you retarget and learn as much information about your core audience, the more qualified leads you will get for your health insurance company.

Buy Insurance Leads

Another way to generate qualified leads is to buy them. You can buy old leads from businesses.

This can be a great strategy because buying leads means you don't have to spend as much money on advertising to generate leads. You already have them because you bought them.

You can buy leads from lead generation companies. However, it's important to know that these leaders may not be qualified.

You will have to qualify them by making the necessary sales calls and seeing where they are in the buying process.

These leads may be cold and need warming up with email marketing and information about your health insurance. However, if you can warm up these leads and provide insightful information on health insurance, it can help you turn these warm leads into paying customers.

If you're looking for more information on the benefits of buying consumer data for your business, you can check out this blog article that talks about it.

Try Facebook Ads

More than one billion people are active on Facebook, which makes it a great platform to advertise on.

Generating leads with Facebook ads can help you target specific groups who may be interested in Facebook ads. The great thing about Facebook ads is that you can target specific groups as well as retarget them.

Another benefit of Facebook ads is that you can see different analytics. You can see the quality of the ad and how much you are spending per lead.


Having a blog on your website allows you to answer your ideal customers' questions.

They might wonder what to look for in health insurance or how much they should expect pay. Writing articles that pertain to these questions can help your blog rank higher on Google search.

These are the kind of questions your ideal target will ask and search for, which is why it's important to have blog articles that the can find and read.

Writing these articles also makes you an authority in your field because you know a lot about the kinds of questions your ideal market is asking about.

Know How to Generate Qualified Leads for the Health Insurance Industry

Generating qualified leads requires a system of warming up leads into finally becoming a paying customer. That's why it's important to know who your target market is and what you're strategy is for retargeting them.

In addition, knowing how to generate qualified leads also requires engaging with them with blog articles and social media advertising. You want to show why your health insurance is the best for them.

Now is the perfect time to apply each of these strategies to start generating leads.

If you have questions about generating qualified leads, you can contact us here.

Mutually Beneficial: How Does a Channel Partner Program Work?

Over half of today's marketing occurs across three more or more channels. You need to explore channel marketing solutions for generating leads.

Channel marketing entails advertising your brand in many avenues. Doing so can consume much of your most valuable resource—time.

You can save yourself time and energy. Market your goods through a third-party channel partner program.

Learn more about what partner solutions can do for increasing your number of potential clients.

What Are Channel Sales?

Channel sales occur when you sell your goods and services with a partner. A reliable channel partner program uses a good strategy.

Your channel sales strategy can break down in several ways.

1. Selling With Your Partner

When a partner sells for you, they may upsell your products or services.

Partner solutions like this often result from a missing value proposition, where your partner wants to use your business to expand their offering capacity. For example, if an insurance agent partnered with a data sales company, the agent might benefit from the potential client data.

2. Selling Through Your Partner

In partner programs like this, the product company sells its goods or services through their partner's storefront. For example, if a data company established a channel partner program to offer business data through an insurance agency.

3. Your Partner Sells for You

When your partner sells for you, they promote your product or service. Usually, partner solutions like these occur when your partner works in sales or marketing solutions. Or, they might be a value-added reseller, where your service expands their offering ability.

In partner programs like this, you need to find ways to incentivize a partner to sell your product. Channel marketing requires a lot of effort, so they must benefit, too.

Types of Partner Programs

Now that you know what channel sales are and the strategies that play into channel marketing, you need to understand the different types of partner programs.

There are many kinds of partner solutions in any channel partner program, such as:

  1. Value-added resellers: resell software, hardware, or network products outside of order fulfillment
  2. Original equipment manufacturers: rebrand products and sell to customers
  3. System integrators: builds computer systems with hardware and software from multiple vendors
  4. Independent software vendors: make and sell software for hardware and operating systems
  5. Consultants: individuals offering client advice for effective decision-making
  6. Agencies: suitable for platform provision as web hosts and marketing
  7. Distributors: intermediary focused on order fulfillment in supply chains
  8. Managed service providers: manage IT structures via subscription

Depending on your line of work, you may need to work with channel partners programs of many varieties. These partner solutions may each require unique strategies to generate channels sales.

How Does a Channel Partner Program Work?

A few things mark a successful channel partner program. You need to enable technical training and sales. You should also incentivize others to participate in partner programs with discounts.

Deal registration can track sales leads and maintain exclusivity to pursue deals. Marketing assets, another great incentive, offer another solution for channel marketing. Partner portals work with vendors and help track sales, marketing, and content.

Some prime examples of key partner solutions features include:

  • Training for employees
  • Advertising content support
  • Inventory and catalog guidance
  • Data processing programs and systems
  • Dealer shows and events
  • Financing
  • Inventory control systems

To make the most of the channel partner program features, you need to take proactive steps in finding and establishing partnerships.

1. Identify Your Partner(s)

Finding someone ideal for your partner solutions largely depends on the industry you work in. If your market reach needs to be quick, a national partner might be too removed from your channel marketing strategy.

Instead, consider a local partner who can target your niche market. When selecting a partner, ensure they match your industry from a customer perspective, too. Are your partner's customers going to purchase your products or services?

Upon identifying potential partners, you need to evaluate how well they fit your brand. Then, develop a strategy for connecting with these potential partners.

2. Develop a Strategy Plan

Your approach for reaching these companies should be straightforward. Do not go to companies who have no interest in entering into a channel partner program with you. Whether they see no profit in it or simply have too many other partnerships to balance, look elsewhere.

Starting small for partner solutions can take you farther with more accessibility. Connect with the sales team of a company you want to partner in channel marketing with. If you understand how their sales team works, you can better support a proposed partnership.

3. Generate Leads Together

A healthy channel partner program generates leads. It is responsive, with comprehensive solutions.

Your partnership should focus on successful strategies and create healthy competition among partners. This kind of competition can directly engage sales teams with products.

Ongoing training and open communication ensure smooth transitions with a new product or service launches. All parts of a partner program should feel allowed to contribute their industry expertise.

What Partner Program Should You Participate In?

Now that you understand the ins and outs of a quality channel partner program, you might be wondering to find reliable partner programs you can participate in.

The SDP Partner Program from Sales Data Pro gives customers and data sales pros the chance to connect and develop ample lead opportunities. Use these leads to generate notable income with the introduction of your products and services to potential customers.

Our program features a trackable, personalized referral link. We also offer private banner ad access and real-time reporting. You'll receive competitive, regularly recurring commissions.

To get started taking advantage of our comprehensive affiliate program, contact us today. We can not wait to get you started generating more leads and boosting your income.