Follow These Insurance Marketing Strategies to Get More Sales

With the kind of competition in the insurance world, your company/agency can’t survive without proper marketing. Proper marketing means adopting a new approach brought about by digital marketing strategies.

If you want to beat the competition and attract new customers to your insurance, you have to understand that customers today don’t wait to be told but do their own research. Online insurance marketing has taken over everything, and if you’re not leveraging it, then your business won't survive.

Here are insurance marketing strategies that are going to see you succeed in getting customers in this era.

Work on Your Website

If you’re hoping to survive in the current market, you must have an active website optimized for leads. Face to face interactions are long gone, and the only meeting place you have with your customers is on your website. And it’s not a random one; you need to doctor it to suit your customer’s expectations.

You need a well-designed and functional website because 75% of your customers will judge your credibility by what they see on your site. Customers don’t need to spend a lot of time on your site before connecting with your site. A good website needs to be secure, fast, and mobile-friendly.

Don’t forget to include your contact information and a call to action on your site because that will prompt the customer to take your desired action. Make the website attractive and easy to navigate, and you’ll see sales leads coming in from all corners.

The Power of Social Media on Insurance Marketing

Social media marketing has become necessary for every business now as customers use social media to shop, research, and connect. This is not just a platform to advertise what you’re offering but to create a strong connection with your target customers.

If you want your insurance business to appeal to the younger generation, you must build your presence on social media platforms. YouTube marketing or Facebook ads will expose you to a new set of customers that your business won’t want to leave behind.

Fast pace nature of social media not only exposes your business to huge traffic but also allows you to connect with your customers and solve their issues. This is where you give your customers an opportunity to reach out to you with queries, complaints, and reviews.

Build Relationship With Content Marketing

There is a huge marketing power in content that your business must find. Useful content helps you connect and stay in touch with your customers. Content also help you attract new customers and improve your marketing strategy.

Content has the power to generate traffic on your website as they portray your authority and build credibility. Your customers go through your content whenever they come across your blog. According to a Forrester report, an average person will go through 11.4 pieces of content before they finally make a purchase decision.

Leverage the power of search engine optimization to expand your content reach. Find out target keywords and phrases that will make your page creep in the search results and enable your target customers to find you. Ask yourself if the content you’re posting can convert.

Referrals and Reviews Mean a Lot

When it comes to reviews and referrals, everything narrows back to how happy your previous customers are with your products. A happy customer is more than willing to write a positive review on your site and refer a friend. Referred customers are four times likely to convert.

Many customers will refer their friends and write reviews even when you don’t ask them to because they’re happy purchasing from you, and they want their friends to benefit too. But you can also make this better by creating a referral program. How about you gift every referral from your customer with an enticing reward?

You also need to encourage your customers to leave reviews after every purchase. This is the only way you’re going to get consistent feedback either on Google, Facebook, or other online sites. Reviews help your company build trust and generate quality leads for your insurance.

Don’t forget to respond professionally to each review, whether they’re negative or positive.

Try Video Marketing

One thing about videos is that they don’t go unnoticed. Nielsen’s new report shows that an average consumer in the U.S spends six hours every day on videos. This means that many people can’t scroll past videos, and you need to use that to your advantage.

There are many ways you can get started with video marketing. The first way is to create how-to videos because people need these informative videos to learn some things. It’s not a must that what you’re teaching be insurance-related but informative enough and create the trust.

Stop that mentality of making videos about yourself but your customers. You can use videos to display the testimonies of your customers.

Finally, make videos that showcase your commitment to society. Social responsibility will sell you out to a great number of customers, and you must show them that you care.

Grow Your Networks

When it comes to digital marketing for insurance, LinkedIn will offer you the right opportunity to grow your network. LinkedIn allows you to reach people far beyond your locality. The more networks you grow, the more you expand your reach.

A few ways to make use of the power of LinkedIn are to ensure you complete your profile, whether personal or business. Make sure you send connection requests to potential leads and use personalized notes with each request. Don’t forget to build relationships by engaging your connections and follow up all the leads.

And yes, don’t forget to post frequently.

Take Your Digital Marketing to the Next Level

Marketing in the insurance industry means taking every person you meet as a potential customer, and you must convert them. Unfortunately, Billboards, posters, and word of mouth are no longer working. Digital insurance marketing is what’s going to see your business improve its lead generation and expand its reach.

And because you’re not an expert in marketing, Sales Data Pro is here to help your business leverage the power of marketing and make huge sales. Fill the form, and a customer representative team will be with you as soon as possible.


How to Take Your Insurance Lead Generation Strategy to New Heights

Lead generation is a challenge for any business, especially when it comes to insurance companies. 

While you may be generating leads for your insurance company, it may not be optimized. It may not be optimal in generating qualified leads to your business. 

That's why understanding and mastering the best insurance lead generation methods are critical to your business success. You want to know the best lead generation strategies that provide the best insurance sales. 

That's why you need a lead generation strategy. You need a strategy that is going to propel your insurance business. 

Here's a guide on how to take your insurance lead generation strategy to new heights.

Get on Social

Social media offers a lot for business. With so many people on Facebook, Instagram, LinkedIn, Twitter, and other forms of social media. 

When you are on social media, it gives you a chance to communicate with your followers. You can post about the benefits of insurance and how it helps people. 

When it comes to posting, you can post multiple pictures or video posts. This is a great way to show your content to your followers and spreads your brand awareness. 

It gets people familiar with your insurance brand and what you can offer your followers. 

However, if you are on social it's important to remember a couple of things: 

You need to be consistent when you are using social media for your business. That means posting a couple of times a week. If you spread brand awareness, you need to show people what your brand can offer them. 

You need to be consistent in the quality of pictures and videos you are posting. The more consistent you are with posting about your business, the more people can understand the benefits of insurance, which generates more leads.  

Update Your Website for Lead Generation

Another tip to consider if you want to take your lead generation system to new heights is to update your website. 

You want to make your website is not only SEO optimized, but it's also optimized for mobile. More people are on mobile when they are searching for businesses. 

When you update your website, you want to make sure you have a blog. A blog that is SEO optimized can help your website rank higher, which means more people will find your insurance website. 

You also need to make sure your blog creates quality content. You want to make sure the content is well-written, has keywords that your market is using, and has topics that your market cares about. 

Have an Opt-In Page

Another strategy to consider if you want more leads is in opt-in page or a landing page that offers a lead magnet. 

This is a great way to offer information to your target market in exchange for their information. A lead magnet is a source of information that is beneficial to your market. It could be about the benefits of health insurance, the cost of health insurance, the consequences of not getting particular insurance, or something else. 

Having an opt-in page is a great way to generate leads because it's giving people what they want in exchange for their name, email, and phone number. 

A landing page is similar to an opt-in page. A landing page is a single website page that is designed to get people to take action. It's designed for people to give their information in exchange for a lead magnet. 

Target Behavior

In recent years, there's more attention devoted to understanding why someone makes a purchasing decision. That's why understanding the target market's behavior is important if you want to understand why they purchase something from your business. 

You should consider looking at segmenting your target market based on their purchase history. You should segment them based on the action they take. 

The more you segment your leads, the better you know what to say when you have a sales call with them.

Do Email Marketing

Lastly, you should consider email marketing for your insurance business if you want to warm-up your leads and produce more sales. 

Email marketing is a great way to take a cold lead and make it a warm lead. It can take your insurance leads to new heights because you are able to send them information about your insurance, and you can segment your list. 

Another benefit of email marketing is that you can send out marketing sequences that communicate weekly what your business does and how it helps customers. You can also send surveys and ask questions to your email list that gets them to respond. 

The final benefit of email marketing is that it doesn't force your leads to make a decision. They can stay on your email list until they are ready to buy insurance. 

Unless they unsubscribe, email marketing is a great way to maintain communication with your target market. It's a great way to generate sales and nurture your leads. 

Why You Need Insurance Lead Generation 

While it's important to know how to generate insurance leads, you should also know how to warm up the leads after you have them. You should know how to warm them up so they are eventually ready to buy. 

Ultimately, having an insurance lead generation strategy is critical if you want more leads and more qualified leads. The strategies in this article can help you land more leads and generate more sales. 

If you want help with your lead generation system for your insurance business, you can contact us here


7 Tips to Help You Get More Health Insurance Sales in 2021

Almost 90% of people say that reviews influence their decision to buy something. 

Influence is powerful when it comes to getting people to take action on a website. It can be decisive if they decide to opt-in for your business and become a lead. 

Reviews are just one example of how it can affect your health insurance sales. People buy if they see that other people buy and they've had a positive experience from it. 

But there's also a lot more that goes into health insurance sales. You have to know everything about the target market and think about what goes into their buying decision. 

Here are 7 tips to consider that can help you get more health insurance leads for 2021. 

1. It Starts With a Relationship

Every sales call is about building a relationship with the leads. You should not only try to get a sale but you should understand who they are as a person. You want to know how you can help them. 

Sales are about meeting your quote or about getting as many sales as possible, it's about building a relationship with every lead. That means understanding why health insurance can benefit them in particular. 

Don't talk about the sale, talk about them and their problems. The more you understand the leads and who they are as a person, the more they will be heard.

2. Segment Your Leads

Another critical part of generating more sales is realizing that every lead is different.

You want to segment them based on their interests and if they are ready to buy. Segmenting your leads means realizing that every conversation you have with your leads will be different. 

You should segment them based on the decisions they make. The more you categorize your leads, the more prepared you are when you talk to them on a sales call. 

3. Identify the Gap

The gap is letting your leads know what life would be like if they didn't have health insurance.

When you're on a health insurance call, you should talk about this gap. Talk about how life would be if they didn't have this particular health insurance. When you talk about this gap and how it can make a difference in their life, you are showing the pain points. 

You are making them realize that their life would be more difficult without your health insurance. 

4. Listen to Their Needs

Every sales call is about listening to the needs of the consumer. You should be listening more than you should be talking.

The more you listen to your leads, the more they feel appreciated. They feel like you are a friend rather than someone who wants to make a sale. 

This is also why you should look at customer data, so you better understand their needs before you talk to them. 

5. Talk About Success Stories

Another tip when you are talking to a lead is to talk about the success stories from other customers. Talk about how your health insurance helped someone when something happened in their life. 

Talking about success stories is a great way to influence someone's purchase decision. It makes them feel like they aren't alone and someone is like them. 

6. Don't Mention the Price

When you are on a sales call, you shouldn't mention the price. You should discuss the benefits of the product. Talk about the customer journey, the pain points of what someone goes through if they don't have health insurance. 

By not mentioning the price, you avoid making the product about the price. You are providing value without the price. You are showing someone the value of your product so they won't care about your price. 

You can also demonstrate how price isn't a factor when someone buys health insurance because it's worth it. You are showing how health insurance is a major priority in someone's life, therefore price doesn't matter. 

7. Don't Force It

The final tip when it comes to health insurance sales is not to force it. 

You may mention all of the pain points and benefits of health insurance, but it ultimately comes down to someone's decision. You don't want to keep pushing someone to make a sale if they don't feel comfortable with making one. 

Instead, you should offer that person more information about your health insurance. You should ask them if they want additional information through email, which gives you an opportunity to put them on your email list. 

Overall, the more you force it and try to make a sale, the more it pushes someone away from a sale. It can make you seem desperate. It can make you seem like you want it more than the person you are talking to. 

Be informational but patient when you talk to a customer. It may take a while to warm up a lead and turn them into a paying customer. Your patience will finally pay off when you do wait. 

Now You Know How to Generate More Health Insurance Sales

A solid sales strategy is a major part of any business, especially when it comes to health insurance sales. These tips can help you understand sales and your customer better. 

You can understand their needs and what they are looking for. These strategies can help you figure out what to talk about on a sales call and why it's important to stick with these strategies. Overall, whenever you talk about health insurance leads with any customer, it should be about their problems and how you can help them overcome a problem.  

If you have questions about health insurance, you can contact us here.  


5 Strategies for Generating More Life Insurance Leads

One out of five people who hold life insurance acknowledges their cover isn't enough.

That’s excellent news for businesses looking to drum up more life insurance leads. You have a veritable ground of potential consumers who see your product's value and are halfway to being converted.

However, getting such leads to nurture is not as easy, and without the right approach, your investment will waste away. Let’s look at five proven methods that can help you secure more leads.

1. Online Lead Generation

Did you know that 88% of consumers research their purchases online before hitting a store or finalizing an online purchase? If you’re looking to grow your sales, that’s not something you can afford to ignore.

If you’re going to take advantage of the web for more leads, you must begin with a website. Your site is your piece of online real estate that other digital marketing strategies will direct traffic to.

Once your website is live, you need to generate quality content that’s personalized for your target market. That means developing a buyer persona to help you dig deeper into the psyche of your target market.

The more you personalize your content, the more it resonates with your target audience. That increases the appeal for prospects to come to your website and find out more since you'll come across as a brand that can solve their insurance needs.

Search engine optimization (SEO) and paid ads are vital in making your business more visible to prospects online. The former generates organic traffic while the latter drives paid traffic to your site.

As long as these three elements work in concert, you can generate, and quality leads to bump your sales up.

2. Referrals

The highest form of marketing you can ever receive is an endorsement from one person to another. Typically, it’s usually a client who becomes an ambassador to their friends and family.

You can go with the tried and tested form of lead gen via referrals by requesting your clients to refer your business to others. If you’ve built enough trust with such a client, you'll be top of mind when someone asks for insurance solutions.

Partnering with other businesses is also a productive way to generate more sales leads. Such a relationship works best when it’s a business you can have a symbiotic relationship with as everyone benefits.

For example, it’s common to see life insurance providers partner with schools to sponsor their events. In return, the school will feature the life insurance policy to the parents and guardians, who form a core target market for the insurers.

Referral groups are also a worthy investment to consider for more leads. Since these groups hold meetings with only one member from a profession, you would not be a threat to other attendees as you discuss referrals for more leads.

3. Buying Leads

Purchasing leads has several salient benefits, the least of which is the time you save. Wouldn't you want to have a regular source of quality leads that also frees you up to pursue more business growth?

The lynchpin to making paid leads work for you is to find a good lead service that understands the value of customer intent. There are instances where lead services focus on generating leads regardless of quality, which can derail you.

You want to invest in a lead generation service that understands the alignment between customer intent and the right keywords to bid for.

Another vital issue that can make or break your paid leads experience is affiliate generated traffic. At times, lead service providers partner with affiliate marketers who send lead their way in return for compensation.

If the affiliate program isn't closely managed, it can result in poor quality leads, making your investment a waste. In absolute terms, affiliate generated traffic isn’t a negative.

However, you need to partner with a lead service firm that closely monitors the quality of the affiliate generated leads it relies on.

4. Advertising

Despite the rise of the internet and its impact on purchase decisions, traditional advertising is still well and truly alive. It, therefore, still factors in as a value addition to your lead generation mix.

Before deploying traditional advertising, you need to prove your sales copy works. Unlike the good old days where advertisers had to wait after the fact to assess the results, you don't have to.

For every sales copy version you craft, run A/B tests using your digital channels. These can be Facebook, pay-per-click (PPC) or Google ads. You’ll get the results in real-time and determine what copy resonates most with your audience.

You can then use that outperforming sales copy to run newspaper ads. Just be sure to opt for both digital and physical campaigns as the latter primarily ropes in seniors.

The sales copy generating excellent results doesn't go to waste after this. You can repurpose the content for television ads. But you have to go about this wisely if you're to lift your incoming leads.

The best route is to repurpose your proven sales copy into short videos (one to two minutes) that you run online. These videos now act as an A/B testing ground for your television campaign.

Monitor the response you receive and your metrics to hit on the right video ad proposition. From there, it’s easy to shoot the ad, knowing it’s proven to generate results ahead of the (typically significant) investment outlay.

5. Events

Your brand can put on lead generation events where they target the heart of an issue the attendees have and offer solutions. You must be careful not to host an event where you’re hammering attendees over the head with life insurance.

Instead, host seminars, charities, local events, and even Q&A sessions that speak to the audience's thorny needs/issues. In between the proceedings, you can organically feature your life insurance services and generate leads to follow through.

Are You Poised to Drum up Your Life Insurance Leads?

The market is ripe with consumers who see the need to shore up their life insurance covers. That’s half the battle won in selling more policies but only if you meet the right prospects. Invest heavily in a slew of life insurance leads channels to attract high-quality leads and buoy your sales.

Sales Data Pro is the go-to firm for self-service online lead list generation. Talk to us today for the most up-to-date internet leads, consumer and business data and real-time leads that can grow your sales.


How to Generate Qualified Leads in the Health Insurance Industry

In 2019, the cost of health insurance ranged from $7,000 to $20,000 depending on if the coverage was for a single person or a family.

However, without health insurance, the cost of going to the doctor and other medical necessities can be much higher. That's why health insurance is so important.

Each health insurance business offers something different in regards to cost and services.

That's why it's important to know how to generate qualified leads in the health industry to know who's most likely to buy coverage.

Qualified leads are more targeted leads that lead to a higher conversion rate. Here's a guide on how the health industry can generate qualified leads.

Figure Out Your Target Market

If you want to generate qualified leads, you have to know your target market. You have to know their behavior, interests and problems.

Most importantly, you have to figure out how you can help them.

When it comes to health insurance leads, you have to figure out what kind of market you're targeting. The health insurance you offer might be for a broad market.

If that's the case, it might help to start a marketing campaign that targets a broad group. You want to generate as much interest as possible for someone looking for health insurance.

These marketing campaigns should also highlight your target audience's core problem. For instance, you want to show what the benefit of having health insurance is compared to no health insurance.

Show the cost differential and the specialty care the target market would receive. The problem to solution approach is a great way to send a message to your target ideal and create a campaign.

The Value of Retargeting

After you've targeted a large group, you should start to retarget people who've clicked or shown interest in your advertising.

This strategy can help you narrow down your list. It can help you show the same marketing message to people who've already expressed interest but haven't committed all the way.

You can retarget Facebook and Instagram ads as well as other marketing campaigns.

The value of retargeting is critical to reaching your ideal market. You want to show a variation of ads to them that may reach them better.

Another Way You Can Learn About Your Target Market

Another way you can learn about your target market is seeing what your competitors are doing.

You can see who they target, what their messaging is on their website, and what Facebook ads they put in front of people. It can give you some inspiration on how you can better target your audience.

Overall, when you retarget and learn as much information about your core audience, the more qualified leads you will get for your health insurance company.

Buy Insurance Leads

Another way to generate qualified leads is to buy them. You can buy old leads from businesses.

This can be a great strategy because buying leads means you don't have to spend as much money on advertising to generate leads. You already have them because you bought them.

You can buy leads from lead generation companies. However, it's important to know that these leaders may not be qualified.

You will have to qualify them by making the necessary sales calls and seeing where they are in the buying process.

These leads may be cold and need warming up with email marketing and information about your health insurance. However, if you can warm up these leads and provide insightful information on health insurance, it can help you turn these warm leads into paying customers.

If you're looking for more information on the benefits of buying consumer data for your business, you can check out this blog article that talks about it.

Try Facebook Ads

More than one billion people are active on Facebook, which makes it a great platform to advertise on.

Generating leads with Facebook ads can help you target specific groups who may be interested in Facebook ads. The great thing about Facebook ads is that you can target specific groups as well as retarget them.

Another benefit of Facebook ads is that you can see different analytics. You can see the quality of the ad and how much you are spending per lead.

Blog

Having a blog on your website allows you to answer your ideal customers' questions.

They might wonder what to look for in health insurance or how much they should expect pay. Writing articles that pertain to these questions can help your blog rank higher on Google search.

These are the kind of questions your ideal target will ask and search for, which is why it's important to have blog articles that the can find and read.

Writing these articles also makes you an authority in your field because you know a lot about the kinds of questions your ideal market is asking about.

Know How to Generate Qualified Leads for the Health Insurance Industry

Generating qualified leads requires a system of warming up leads into finally becoming a paying customer. That's why it's important to know who your target market is and what you're strategy is for retargeting them.

In addition, knowing how to generate qualified leads also requires engaging with them with blog articles and social media advertising. You want to show why your health insurance is the best for them.

Now is the perfect time to apply each of these strategies to start generating leads.

If you have questions about generating qualified leads, you can contact us here.


Mutually Beneficial: How Does a Channel Partner Program Work?

Over half of today's marketing occurs across three more or more channels. You need to explore channel marketing solutions for generating leads.

Channel marketing entails advertising your brand in many avenues. Doing so can consume much of your most valuable resource—time.

You can save yourself time and energy. Market your goods through a third-party channel partner program.

Learn more about what partner solutions can do for increasing your number of potential clients.

What Are Channel Sales?

Channel sales occur when you sell your goods and services with a partner. A reliable channel partner program uses a good strategy.

Your channel sales strategy can break down in several ways.

1. Selling With Your Partner

When a partner sells for you, they may upsell your products or services.

Partner solutions like this often result from a missing value proposition, where your partner wants to use your business to expand their offering capacity. For example, if an insurance agent partnered with a data sales company, the agent might benefit from the potential client data.

2. Selling Through Your Partner

In partner programs like this, the product company sells its goods or services through their partner's storefront. For example, if a data company established a channel partner program to offer business data through an insurance agency.

3. Your Partner Sells for You

When your partner sells for you, they promote your product or service. Usually, partner solutions like these occur when your partner works in sales or marketing solutions. Or, they might be a value-added reseller, where your service expands their offering ability.

In partner programs like this, you need to find ways to incentivize a partner to sell your product. Channel marketing requires a lot of effort, so they must benefit, too.

Types of Partner Programs

Now that you know what channel sales are and the strategies that play into channel marketing, you need to understand the different types of partner programs.

There are many kinds of partner solutions in any channel partner program, such as:

  1. Value-added resellers: resell software, hardware, or network products outside of order fulfillment
  2. Original equipment manufacturers: rebrand products and sell to customers
  3. System integrators: builds computer systems with hardware and software from multiple vendors
  4. Independent software vendors: make and sell software for hardware and operating systems
  5. Consultants: individuals offering client advice for effective decision-making
  6. Agencies: suitable for platform provision as web hosts and marketing
  7. Distributors: intermediary focused on order fulfillment in supply chains
  8. Managed service providers: manage IT structures via subscription

Depending on your line of work, you may need to work with channel partners programs of many varieties. These partner solutions may each require unique strategies to generate channels sales.

How Does a Channel Partner Program Work?

A few things mark a successful channel partner program. You need to enable technical training and sales. You should also incentivize others to participate in partner programs with discounts.

Deal registration can track sales leads and maintain exclusivity to pursue deals. Marketing assets, another great incentive, offer another solution for channel marketing. Partner portals work with vendors and help track sales, marketing, and content.

Some prime examples of key partner solutions features include:

  • Training for employees
  • Advertising content support
  • Inventory and catalog guidance
  • Data processing programs and systems
  • Dealer shows and events
  • Financing
  • Inventory control systems

To make the most of the channel partner program features, you need to take proactive steps in finding and establishing partnerships.

1. Identify Your Partner(s)

Finding someone ideal for your partner solutions largely depends on the industry you work in. If your market reach needs to be quick, a national partner might be too removed from your channel marketing strategy.

Instead, consider a local partner who can target your niche market. When selecting a partner, ensure they match your industry from a customer perspective, too. Are your partner's customers going to purchase your products or services?

Upon identifying potential partners, you need to evaluate how well they fit your brand. Then, develop a strategy for connecting with these potential partners.

2. Develop a Strategy Plan

Your approach for reaching these companies should be straightforward. Do not go to companies who have no interest in entering into a channel partner program with you. Whether they see no profit in it or simply have too many other partnerships to balance, look elsewhere.

Starting small for partner solutions can take you farther with more accessibility. Connect with the sales team of a company you want to partner in channel marketing with. If you understand how their sales team works, you can better support a proposed partnership.

3. Generate Leads Together

A healthy channel partner program generates leads. It is responsive, with comprehensive solutions.

Your partnership should focus on successful strategies and create healthy competition among partners. This kind of competition can directly engage sales teams with products.

Ongoing training and open communication ensure smooth transitions with a new product or service launches. All parts of a partner program should feel allowed to contribute their industry expertise.

What Partner Program Should You Participate In?

Now that you understand the ins and outs of a quality channel partner program, you might be wondering to find reliable partner programs you can participate in.

The SDP Partner Program from Sales Data Pro gives customers and data sales pros the chance to connect and develop ample lead opportunities. Use these leads to generate notable income with the introduction of your products and services to potential customers.

Our program features a trackable, personalized referral link. We also offer private banner ad access and real-time reporting. You'll receive competitive, regularly recurring commissions.

To get started taking advantage of our comprehensive affiliate program, contact us today. We can not wait to get you started generating more leads and boosting your income.


Who's Calling? How Calling Lists for Telemarketing Are Created

With 92% of customer interactions occurring over the phone, call lists are still a relevant tool for telemarketing. But how do you get your hands on one?

Acquiring a calling list for telemarketing is simpler than you think. Read this guide to learn about getting your own telemarketing list for your business needs.

How to Create Your Own Calling List for Telemarketing

You need to follow a few steps when trying to obtain a calling list for telemarketing. Keep in mind the following when you set up your telemarketing strategy to evaluate any cold call lists you consider purchasing.

Quality Over Quantity

When you look for quality call lists, you want a list of potential customers that generate leads. Gone are the day of cold calling high amounts of unsuspecting customers, pressuring them to buy your goods or services.

Today's marketing strategies use warm calling, where you connect with prospective clients who already possess a genuine interest in your business industry.

For example, if you work in the insurance industry, you want lead lists for people who currently pay too much for their insurance or perhaps remain uncovered. These kinds of clients can actually generate leads for your insurance agency.

Do Not Call Compliance

When you do acquire a calling list for telemarketing, it needs to follow DNC compliance. This regulation was established by the Federal Trade Commission for citizens who ask to be put on a Do Not Call list.

DNC legislation limits the number of people you can reach, making it all the more important that you use an elevated targeting strategy when you purchase consumer lead generation data.

TCPA Compliance

DNC compliance is only a portion of the Telephone Consumer Protection Act (TCPA). TCPA protects consumers who have denied the previously expressed written consent.

Aside from written consent, all telemarketers need to disclose their identity, the specific company, and compliance standards. They also need to communicate that the call may be pre-recorded, there may be automatic calls or texts, and that a signature of consent is not needed to buy goods or services.

Consent can also be given via checkbox if a signature is not required. Each piece of consent needs to be on record for legal reference, too.

Elevated Targeting

Your telemarketing list requires high levels of accurate targeting. Your market demographic needs to be specific for an increased response rate. The more specific your targeting strategy, the more likely you are to generate leads.

You can target consumers with call lists based on geographic data. When you purchase sales data focused on geotargeting, your business can market to unique niches within its target demographic. A focused contact strategy saves you time and money.

Real-Time Access

The telemarketing phone call lists use real-time data. You might wonder how you can acquire live data via call lists, but you can use real-time leads that follow the Telephone Consumer Protection Act.

You want real data from verified and active prospects. Your data needs to be unique and accessible for your services (i.e., consumers who can actually use your services). You do not want duplicates, either.

How to Use a Telemarketing List

Now that you know what goes into evaluating the calling list for telemarketing, you need to know how to use one. The elements above are all critical components to enacting a killer telemarketing campaign.

1. Set an Objective

When you purchase call lists, you need to have a specified reason. The kind of data you purchase, the level of targeting you need, and your chances of lead generation all depend on it.

For example, if you want to increase sales as an insurance agent, you can't determine a target audience or attract more customers without a clear objective.

2. Determine Your Goals

When setting goals for a telemarketing campaign, you need two kinds. Your short-term goals address immediate concerns and allow for quick resolutions. You can pivot more quickly and change short-term goals if needed.

Your long-term goals need to build on the short-term goals. You can begin with promoting your product or service, determine what works, then follow up in the long-term portion of your strategy. Once in this phase of planning, you can assess the effectiveness of your goals.

3. Prepare the Script

One of the hallmarks of any telemarketing campaign is the script. Your script needs preparation, and often, lots of tweaking. That's why you establish long and short-term goals. During the goal-setting phase of your campaign, you need adaptability.

Once you have an established script, you can fully act on your long-term goals. You want language and that attracts customers and does not oversell them. You need to quickly communicate what your business does and how it benefits your prospective clients in the simplest way possible.

4. Purchase Your List

Once you have prepared all of your long and short term goals, set objectives, and prepared your list, it's time to purchase your own calling list for telemarketing. Make sure to evaluate its quality and only purchase from an accredited data vendor.

Where to Purchase Data for Telemarketing Lists

You want sales data from a trustworthy source. To access the clients you need, without violating any privacy or communications regulations, your data provider must offer quality over quantity.

When you turn to a data marketing company, do not fall for any quick and easy lead lists. You get what you pay for, and quality rarely comes at a ridiculously low price.

That being said, your budget for a calling list for telemarketing does not need to be sky-high. To learn more about obtaining quality lead lists and how we at Sales Data Pro can help your business, contact us today.


What Are Aged Internet Leads and How Can They Help a Business?

In a recent survey of 750 businesses, evidence was found that nearly 60% of business leaders struggle with lead generation.

The struggle to either bring in more leads or they struggle with the funnel process of leads. While this survey is a small sample of businesses, it offers a large glimpse of how difficult lead generation is for businesses around the world.

But the process of getting leads can be a lot easier. It's about targeting and figuring out a strategy that works.

In this article, you'll discover the power of aged internet leads. You'll discover how these leads cost less but also need more cultivation.

Here's everything you need to know about aged internet leads.

What Are Aged Leads?

Depending on the niche, aged leads are often older then real-time leads. They are leads that are often older than 30 days.

Aged leads are often in the range of 30 days to 90 days depending on if you work in real estate or insurance. If you work in another niche, aged leads could be defined as something that's older than 3 days.

The most important thing to remember about aged leads is that they are older than real-time leads.

Aged leads need more cultivation for a number of reasons. These leads may not remember filling out information that may them a lead for a business.

They may have also lost interest in the product since they filled out their information.

That's why it's important to have a strategy in place that can help you cultivate these leads. Remind them why they were interested when you talk to them on the phone or send them an email.

Most importantly, you will have to figure out a strategy to warm them up again as you take them through the sales funnel.

What Are the Benefits of Aged Leads?

One one of the benefits of aged leads is that they are more cost-effective than a real-time lead.

If you are purchasing aged leads, they will be cheaper because they are perceived as being less valuable as real-time leads. They are cheaper because it requires more work to regain their trust and interest.

However, if you can regain that trust and interest, you have a solid chance of turning that lead into a paying customer.

Another benefit of aged leads is that you, the business, are often the only ones contacting that leads after so many days.

With real-time leads, people are bombarded with sales calls and emails for weeks. They are bombarded because they just filled out their information and the sales team is trying to make them a paying customer.

With aged leads, however, you are often the only ones contacting the lead. This is especially true in real estate. If someone fills out information they are interested in a home, there might be multiple real estate agents contacting them.

Yet if you buy aged leads, you are most likely the only person contacting that lead because the other agents have given up on it.

It Takes Extra Work to Cultivate Aged Leads

While there are some benefits to buying aged leads compared to buying real-time leads, it's important to remember the work you will have to put in to cultivate these aged leads.

You will need an effective strategy in place. You will need to warm up these leads especially if they now have cold-feet.

One effective strategy to have in place is email. You should consider emailing these leads and beginning a conversation. Avoid selling anything in the beginning.

These old leads need communication. They need someone to remind them of why they were interested in your product without sounding like someone is trying to sell to them.

You can put all of your old leads on an email list and send weekly emails that tell stories about customers who left and came back.

Know Who You're Targeting

The final strategy to know with aged leads is to remember who your targeting.

The more information you know about your target audience the better. For instance, you may have to classify your core audience into two groups:

  1. Real-time leads
  2. Aged leads

When you classify it that way, you can start breaking it down further. You can break it down by interest and behavior. You can see how they are different from each other.

While they may have common interests and problems, it's important to figure out what separated these two groups.

When you can figure out what distinguishes them, you can create stories and content around their needs. You can create a more specific pitch that can convert more of these leads.

The more you know your audience when it comes to behavior and the decision they make, the better you can close these leads.

If you're on the fence about buying leads, you can check out our blog article about the benefits of buying leads for your business. It talks about why buying leads a tremendous investment in your business.

Now You Know How Aged Internet Leads Can Help Your Business

Aged internet leads are an inexpensive way to find leads if you have an effective strategy in place. Your strategy should involve communication without trying to pitch them.

In addition, when you do buy aged leads, you should consider learning why aged leads lost interest in your business. It's a starting point that can begin a meaningful conversation.

If you have questions about strategies around aged leads, you can contact us here.


opt-in sales leads

What Are Opt-In Sales Leads and How Can They Benefit Your Business

The way marketing works for businesses today has changed drastically from how things were managed previously, even as early as 10 years ago. Nowadays, you want to be maximizing your sales leads to capture as many new customers as possible.

But there are many different types of sales lead to take advantage of. One of the most popular and reliable options to focus on are opt-in sales leads. But what exactly are opt-in sales leads, and how can they help your business attain the sales you need?

Those are both valid questions that the experts here at Sales Data Pro have made our mission to answer.

What Are Sales Leads and Opt-in Sales Leads?

Let's go over some of the basics first, namely what exactly a sales lead and an opt-in sales lead are.

A sales lead is an individual or business who might later become a customer for your service or product but has not yet transitioned to purchasing. They are people who have been identified through certain strategies to be interested in your business. But they haven't quite yet committed to giving money to your business.

They are often found today through online marketing known as lead generation strategies. They're also the first stage in the sales funnel process. This describes the way in which someone interested in a product becomes a recurring buyer.

Using sales leads is a proven way to expand businesses today.

Opt-in sales leads are a specific form of a sales lead. The key identifying aspect of opt-in sales leads lies in the opt-in side of the name.

These are people who have taken specific action in relation to your business, showing their interest. They have opted-in to your business in the hopes of finding out more.

We're going to provide you with some of the main examples of opt-in sales leads to better explain this. Then we'll highlight some of the benefits they can have for your company.

What Are Some Examples of Opt-in Sales Leads?

One of the most common examples of an opt-in sales lead comes in the form of an email subscription.

Many websites and companies operate a regular email chain or newsletter as a part of their email marketing. On their website, they will have a box for an email to be inserted, so that people can sign up to receive this email chain regularly.

This is a form of an opt-in sales lead, as the individual in question has opted-into your email chain in the hopes of finding out more about your company. It shows that they are interested in what you are offering, and are actively choosing to find out more before they make a purchase.

Opt-in sales leads don't just have to be created via an email marketing plan, however. This process can also work for SMS marketing, where discounts and vouchers can be sent to someone who submits their phone number to your business.

These are the main ways in which businesses adopt opt-in sales leads to their lead generation strategies. But what advantages do opt-in sales leads possess compared with some of the other options available to businesses today?

What Are The Main Benefits of Opt-in Sales Leads for Businesses Today?

One of the main benefits of opt-in sales leads is in the marketing data that the system creates.

With an opt-in system, you'll receive a large email list of people who are interested in your business. You can then analyze this data to assess information about your customer bases.

This information can then be used to impact your sales and marketing strategies in the future.

The genius of opt-in sales leads is also in how cheaply and easily this data and these sales leads can be generated. All you need to do to start generating opt-in sales leads is to have an email subscription box placed on your website.

Then, it's just a case of your marketing team conceptualizing suitable emails to be sent out semi-regularly to these individuals. It ends up being one of the cheapest ways to generate leads, as much of the effort comes from those who are choosing to opt-in.

Another major benefit is that you are only generating leads that are genuinely interested in your business. Otherwise, they wouldn't have taken the initiative to sign up for this information.

Because of this, you can be sure that all the people signed up are at least somewhat interested in your business, and will be more inclined to transition to paying customers later down the road. Opt-in sales leads also provide various different means of impacting the sales funnel and turning leads into customers.

You're able to send out vouchers, news bulletins, product portfolios before launch, demos, or various other marketing materials to see what works best for your company. This customizability in approach means you can craft an opt-in lead generation and sales funnel strategy that fits your business.

Where Can I Find Out More About Opt-in Sales Leads?

Now you know what exactly opt-in sales leads are, how they are usually implemented, and how they can benefit your business. But the complexity of proper lead generation strategies doesn't end there.

We know you likely have many more questions about opt-in sales leads and how you can start to take advantage of them in your company. With Sales Data Pro, we work to make your lead generation activities simpler than ever before.

We can provide real-time leads as well as business and consumer data that can be utilized to improve your businesses' lead generation moving forward, including any opt-in sales lead initiatives to capture new sales for your company.

To find out more about how Sales Data Pro can transform your business, make sure to contact our team directly.


buying consumer data

7 Benefits of Buying Consumer Data for Your Business

If you are wanting your business to get ahead or want an extra boost in sales, perhaps you aren't sure how to go about it?

If you have some extra cash that you want to put into your business, what are you going to spend it on?

The smart answer is buying consumer data. Buying consumer data is a sure-fire way to generate excellent information for your company going forward.

In this article, we will take you through the 7 benefits of why you should invest in consumer data and why you won't regret it. Read on to find out more.

1. It Helps You Build A Strong Picture of Your Target Market

One of the main reasons why companies will choose to invest in consumer data is that it grants them an unfiltered look at their target market.

If they are able to have a deeper understanding of how their potential customers operate online it can help to understand their habits and attitudes to spending and marketing.

Using the data to define and cement ideas about overall demographics and people's attitudes towards certain things, companies can use that information to suitably market their product.

When a company is able to comfortably be informed by potential customer's attitudes, they are able to adjust their business model and marketing to appeal to those customers.

Whether it be their likes and dislikes or how they view certain types of marketing.

2. It Promotes Personalization

People generally expect a sense of personalization from companies these days when it comes to interacting with them in a customer or client role.

By collecting consumer data you are able to know how best to personalize any market campaigns or direct customer relations in order to meet the expectations of the consumer.

By knowing what your customers are interested in it allows you to also offer alternative services or products that they also might want to buy. This increases your likelihood of sales and revenue too.

3. It Produces New Products and How to Provide Services

Consumer data can also be used in ways to promote innovation and the creation of new products for your business.

It allows companies to look at existing market data and anticipate the way in which the market is going. It helps companies to see what the customer wants and perhaps what they aren't receiving out of an existing product or service.

By trying to meet the customer's wants and needs and plugging the gap between what is already on offer, a company is able to focus its energy on products that customers want to buy.

This also means that they don't waste their money on products a customer is simply not interested in.

In terms of service, this is also the case. Perhaps your company is providing a service that could easily be streamlined or adjusted to make it more appealing to consumers.

Using customer data can help you keep informed of their desires and requirements from a service.

4. Knowing The Specificity Of Your Demographic

If you use a professional consumer data and leads generator company you are able to really get into the specificity and niches of your target market.

This kind of demographic specificity and the knowledge you can generate from that is invaluable when it comes to getting to know the intricacies of your consumers.

Not only is it affordable, but you are able to access a vast range of potential leads and customer data that you can input and specialize according to your business and its needs.

You can input data such as area, location, gender, ethnicity, language, credit rating, homeowner, and many other filters to get a specialized type of consumer that is perfect for your consumer data profile.

This information can be highly relevant and important to your business if used in the correct way.

You can capitalize on potential profits and maximize sales by obtaining that kind of specific knowledge on your target market.

5. It Makes it Easier For Your Customers to Buy

Using previous data and easy one-click through pay services this allows an easy service for your customers in general.

You can offer products that are similar to the ones they have bought before or recommend previous orders if they are looking for a repeat order.

By streamlining the way in which customers are able to buy allows them a greater satisfaction of purchasing overall.

6. Weeds Out The Invalid Data

The internet can be a tricky place when it comes to making sure that your marketing numbers and trends are solid.

Sometimes there can be a habit of misleading clicks and activity performed by bots which are interpreted as human activity. This can be detrimental for companies who end up using this data for marketing which doesn't reflect the needs of customers.

Using customer data is a sure-fire way that you are using data that hasn't been corrupted by bot activity or misleading internet consumption.

Companies can use that information to weed out invalid data if there is any and use their marketing tools appropriately.

 7. Turn The Consumer Data into Profit

This is surely the end goal of any company's business model. If you are able to use that consumer data right then you will be able to use the information to generate healthy sales and profits.

Whether you use this to improve feedback, services, products, or the way you market to your clients, this is always the end result for any business wanting to generate revenue consistently.

By utilizing consumer data correctly you are able to turn a good business into a great one.

Buying Consumer Data: Where Can I Find Out More?

We hope you have enjoyed this article on the benefits of buying consumer data. It can be an efficient and excellent way to invest in your business to find out more about your customers.

This will then help you to generate those extra sales and revenue you are after. There are many reasons why buying customer data is good for your business, and this is only set to increase as the technology develops.

If you have any further questions or queries about consumer data, why not read through one of our previous blog posts? Or even contact us directly.