How to Generate Qualified Leads in the Health Insurance Industry

In 2019, the cost of health insurance ranged from $7,000 to $20,000 depending on if the coverage was for a single person or a family.

However, without health insurance, the cost of going to the doctor and other medical necessities can be much higher. That's why health insurance is so important.

Each health insurance business offers something different in regards to cost and services.

That's why it's important to know how to generate qualified leads in the health industry to know who's most likely to buy coverage.

Qualified leads are more targeted leads that lead to a higher conversion rate. Here's a guide on how the health industry can generate qualified leads.

Figure Out Your Target Market

If you want to generate qualified leads, you have to know your target market. You have to know their behavior, interests and problems.

Most importantly, you have to figure out how you can help them.

When it comes to health insurance leads, you have to figure out what kind of market you're targeting. The health insurance you offer might be for a broad market.

If that's the case, it might help to start a marketing campaign that targets a broad group. You want to generate as much interest as possible for someone looking for health insurance.

These marketing campaigns should also highlight your target audience's core problem. For instance, you want to show what the benefit of having health insurance is compared to no health insurance.

Show the cost differential and the specialty care the target market would receive. The problem to solution approach is a great way to send a message to your target ideal and create a campaign.

The Value of Retargeting

After you've targeted a large group, you should start to retarget people who've clicked or shown interest in your advertising.

This strategy can help you narrow down your list. It can help you show the same marketing message to people who've already expressed interest but haven't committed all the way.

You can retarget Facebook and Instagram ads as well as other marketing campaigns.

The value of retargeting is critical to reaching your ideal market. You want to show a variation of ads to them that may reach them better.

Another Way You Can Learn About Your Target Market

Another way you can learn about your target market is seeing what your competitors are doing.

You can see who they target, what their messaging is on their website, and what Facebook ads they put in front of people. It can give you some inspiration on how you can better target your audience.

Overall, when you retarget and learn as much information about your core audience, the more qualified leads you will get for your health insurance company.

Buy Insurance Leads

Another way to generate qualified leads is to buy them. You can buy old leads from businesses.

This can be a great strategy because buying leads means you don't have to spend as much money on advertising to generate leads. You already have them because you bought them.

You can buy leads from lead generation companies. However, it's important to know that these leaders may not be qualified.

You will have to qualify them by making the necessary sales calls and seeing where they are in the buying process.

These leads may be cold and need warming up with email marketing and information about your health insurance. However, if you can warm up these leads and provide insightful information on health insurance, it can help you turn these warm leads into paying customers.

If you're looking for more information on the benefits of buying consumer data for your business, you can check out this blog article that talks about it.

Try Facebook Ads

More than one billion people are active on Facebook, which makes it a great platform to advertise on.

Generating leads with Facebook ads can help you target specific groups who may be interested in Facebook ads. The great thing about Facebook ads is that you can target specific groups as well as retarget them.

Another benefit of Facebook ads is that you can see different analytics. You can see the quality of the ad and how much you are spending per lead.

Blog

Having a blog on your website allows you to answer your ideal customers' questions.

They might wonder what to look for in health insurance or how much they should expect pay. Writing articles that pertain to these questions can help your blog rank higher on Google search.

These are the kind of questions your ideal target will ask and search for, which is why it's important to have blog articles that the can find and read.

Writing these articles also makes you an authority in your field because you know a lot about the kinds of questions your ideal market is asking about.

Know How to Generate Qualified Leads for the Health Insurance Industry

Generating qualified leads requires a system of warming up leads into finally becoming a paying customer. That's why it's important to know who your target market is and what you're strategy is for retargeting them.

In addition, knowing how to generate qualified leads also requires engaging with them with blog articles and social media advertising. You want to show why your health insurance is the best for them.

Now is the perfect time to apply each of these strategies to start generating leads.

If you have questions about generating qualified leads, you can contact us here.


Mutually Beneficial: How Does a Channel Partner Program Work?

Over half of today's marketing occurs across three more or more channels. You need to explore channel marketing solutions for generating leads.

Channel marketing entails advertising your brand in many avenues. Doing so can consume much of your most valuable resource—time.

You can save yourself time and energy. Market your goods through a third-party channel partner program.

Learn more about what partner solutions can do for increasing your number of potential clients.

What Are Channel Sales?

Channel sales occur when you sell your goods and services with a partner. A reliable channel partner program uses a good strategy.

Your channel sales strategy can break down in several ways.

1. Selling With Your Partner

When a partner sells for you, they may upsell your products or services.

Partner solutions like this often result from a missing value proposition, where your partner wants to use your business to expand their offering capacity. For example, if an insurance agent partnered with a data sales company, the agent might benefit from the potential client data.

2. Selling Through Your Partner

In partner programs like this, the product company sells its goods or services through their partner's storefront. For example, if a data company established a channel partner program to offer business data through an insurance agency.

3. Your Partner Sells for You

When your partner sells for you, they promote your product or service. Usually, partner solutions like these occur when your partner works in sales or marketing solutions. Or, they might be a value-added reseller, where your service expands their offering ability.

In partner programs like this, you need to find ways to incentivize a partner to sell your product. Channel marketing requires a lot of effort, so they must benefit, too.

Types of Partner Programs

Now that you know what channel sales are and the strategies that play into channel marketing, you need to understand the different types of partner programs.

There are many kinds of partner solutions in any channel partner program, such as:

  1. Value-added resellers: resell software, hardware, or network products outside of order fulfillment
  2. Original equipment manufacturers: rebrand products and sell to customers
  3. System integrators: builds computer systems with hardware and software from multiple vendors
  4. Independent software vendors: make and sell software for hardware and operating systems
  5. Consultants: individuals offering client advice for effective decision-making
  6. Agencies: suitable for platform provision as web hosts and marketing
  7. Distributors: intermediary focused on order fulfillment in supply chains
  8. Managed service providers: manage IT structures via subscription

Depending on your line of work, you may need to work with channel partners programs of many varieties. These partner solutions may each require unique strategies to generate channels sales.

How Does a Channel Partner Program Work?

A few things mark a successful channel partner program. You need to enable technical training and sales. You should also incentivize others to participate in partner programs with discounts.

Deal registration can track sales leads and maintain exclusivity to pursue deals. Marketing assets, another great incentive, offer another solution for channel marketing. Partner portals work with vendors and help track sales, marketing, and content.

Some prime examples of key partner solutions features include:

  • Training for employees
  • Advertising content support
  • Inventory and catalog guidance
  • Data processing programs and systems
  • Dealer shows and events
  • Financing
  • Inventory control systems

To make the most of the channel partner program features, you need to take proactive steps in finding and establishing partnerships.

1. Identify Your Partner(s)

Finding someone ideal for your partner solutions largely depends on the industry you work in. If your market reach needs to be quick, a national partner might be too removed from your channel marketing strategy.

Instead, consider a local partner who can target your niche market. When selecting a partner, ensure they match your industry from a customer perspective, too. Are your partner's customers going to purchase your products or services?

Upon identifying potential partners, you need to evaluate how well they fit your brand. Then, develop a strategy for connecting with these potential partners.

2. Develop a Strategy Plan

Your approach for reaching these companies should be straightforward. Do not go to companies who have no interest in entering into a channel partner program with you. Whether they see no profit in it or simply have too many other partnerships to balance, look elsewhere.

Starting small for partner solutions can take you farther with more accessibility. Connect with the sales team of a company you want to partner in channel marketing with. If you understand how their sales team works, you can better support a proposed partnership.

3. Generate Leads Together

A healthy channel partner program generates leads. It is responsive, with comprehensive solutions.

Your partnership should focus on successful strategies and create healthy competition among partners. This kind of competition can directly engage sales teams with products.

Ongoing training and open communication ensure smooth transitions with a new product or service launches. All parts of a partner program should feel allowed to contribute their industry expertise.

What Partner Program Should You Participate In?

Now that you understand the ins and outs of a quality channel partner program, you might be wondering to find reliable partner programs you can participate in.

The SDP Partner Program from Sales Data Pro gives customers and data sales pros the chance to connect and develop ample lead opportunities. Use these leads to generate notable income with the introduction of your products and services to potential customers.

Our program features a trackable, personalized referral link. We also offer private banner ad access and real-time reporting. You'll receive competitive, regularly recurring commissions.

To get started taking advantage of our comprehensive affiliate program, contact us today. We can not wait to get you started generating more leads and boosting your income.