At Last, the 7 Secret on How to Be Successful in Direct Sales Is Revealed

The thrill of seeing large sums of money flowing into your bank account keeps you going each day in the direct sales world. There's no question you have the drive.

The question is, do you have the know-how to go with it? In other words, are you wasting each day simply because you don't know how to maximize your sales opportunities?

Fortunately, it is indeed possible to become a superstar in direct sales. Here are seven amazing secrets on how to be successful in direct sales in 2020.

Let's get started!

1. Identify the Target Market

One of the most important steps you need to take in direct sales this spring is to determine who your services' or products' best buyers are.

In many direct sales firms, your trainers will have you start by listing 100 individuals you know. Although you may certainly find some new business partners or customers in your list, it is best to simply pinpoint who your best potential buyers are from the start.

If you identify your offerings' target buyers, you'll avoid wasting energy and time on people who honestly aren't into what you are offering.

 

2. Pinpoint Your Value Proposition 

In addition to identifying who will likely purchase your offerings, be sure to also identify how they benefit from using your offerings.

For instance, maybe your products will help your customers to feel more energetic. Or, maybe your service will enable them to feel more self-assured.

Reframe your offering's most outstanding features into benefits that your prospective buyers are looking for. This is the best way for you to make sale after sale.

 

3. Make Daily Contacts

Another important step for any serious direct salesperson is to constantly contact potential customers. In fact, a good goal is to make five contacts each day.

Yes, you are already very busy. We get it. But the key to your success is keeping your calendar full.

The more you allow gaps to develop in your bookings, the more challenging it will be for you to maintain your sales momentum long term.

4. Be Respectful of the Client's Time

When you interact with clients, try to treat their time as a precious commodity. After all, the time you take from them is time they'll never get back.

As a general rule of thumb, people appreciate directness and brevity. So, when you're speaking with your potential customer, be friendly, but keep them focused.

Also, pre-plan the items you will go over with them. This will help you to stay on track during your entire conversation with them.

5. Be Different

Ask yourself this question: "Why should a customer purchase X from me instead of another direct sales representative down the street?"

It is critical that you differentiate yourself from your competition. What makes you stand out?

An excellent way to show how you are different is to share a personal story with your prospective buyers. After all, nobody has the story that you do. This means they can't replicate what you're sharing.

If your story resonates with your potential buyers, then these buyers may be motivated to purchase from you versus another representative. 

Another way to make yourself stand out is to offer a greater level of customer service to your clients. You could even also offer an enticing loyalty program for repeat clients.

Furthermore, consider customizing your offering, if possible. You may also want to create your own online site to showcase your personality. Even an advice-filled newsletter that you send out to clients via email can make you hard to forget in the client's mind.

 

6. Follow Up with Clients

Yet another way to be a direct sales superstar is to remember to follow up with your clients.

Specifically, create a system that will allow you to easily keep in contact with clients and prospects.

Unfortunately, many direct sales representatives are ready to give up once they receive a "no." However, when a client says no to an appointment or purchase, it just may not be the best time.

Instead of accepting defeat, try to follow up with them later to see if they may be interested in sitting down with you or buying from you then. When you follow up with clients, you are demonstrating excellent customer service.

 

7. Use What You Are Selling

Finally, if you are trying to sell a product or service, make sure that you try this offering for yourself, too.

If you are truly excited about what you are selling, your customers will be able to tell. Likewise, they can tell if you're just giving them a company-created spiel.

The more enthusiastic you are about the products you are selling, the easier it will be for you to make the sale every time.

Also, when you use your service or product, this gives you a personal experience with the offering. As a result, you gain firsthand information that you can incorporate into your sales presentations. This enables you to discuss your offering in an accurate and honest manner with possible customers.

How We Can Help You to Master How to Be Successful in Direct Sales

If you're wondering how to be successful in direct sales, we've got you covered with our one-of-a-kind tool for salespeople: Sales Data Pro.

This tool is the most affordable and user-friendly generator of internet leads in real time. You can also receive consumer and business data from our tool. These data can be helpful to use in predictive dialing, telemarketing, and direct mail.

Get in touch with us to learn more about how Sales Data Pro can help you to take your sales successes to a whole new level in 2020 and beyond.

 


7 Hottest Digital Marketing Trends That Will Define 2020

More than 60% of your customers begin their shopping instances online.

To say that digital marketing is now critical for your survival is an understatement. You need to be present to influence your customer purchase moments. Digital marketing is a useful tool in helping you talk to the right leads at the right time. However, ever-changing, trends in the horizon threaten to affect your strategy.

Here’s a look at the future of digital marketing to help you uncover impactful trends you need to watch out for.

What's Digital Marketing?

For many, digital marketing is about social media and search engine optimization (SEO). The reality is that at this point, digital marketing has dug deep to span over various aspects.

It’s through digital marketing that you promote your brand. Additionally, you can rely on digital marketing to relay your customer experience.

Digital media helps brands manage various types of media to grow their value. These are earned, owned, and paid media.

With earned media, third parties get to share your product or service and, in the process, compliment your brand. You can intercept this organic moment using digital marketing to leverage the goodwill displayed for more brand equity.

On the other side of the street, paid media is you paying to leverage a third-party channel and reach customers. Through digital marketing, you can craft the right strategies that make the most out of your investment.

Owned media refers to the assets your brand takes ownership of, and you can rely on digital marketing to help drum up brand growth using these assets.

The Future of Digital Marketing

To maximize your digital marketing strategy, you need to not only know where it’s been but where it’s going. Let’s examine some exciting trends poised to shape the field in 2020.

1. Experience over Product

Today’s customer is very fluid, and to add to the pain, has a lot more options to substitute you. Therefore, you can’t live focusing your digital marketing on only acquiring customers.

Your approach to digital marketing must now place customer retention at the heart of things. In this pursuit, expect to see a heavier emphasis on customer experience over the direct promotion of products.

As you think through your strategy, you should intentionally focus on developing hands-on customer experiences. These touchpoints will help differentiate your product from the pack, but only if the experiences remain relevant to your customer's core needs.

2. Micro-Moments

A micro-moment is an instance where a customer shows a lot of intent and uses a device to seek to fulfill a need. These needs typically revolve around knowing, going, doing or buying.

Such moments are increasingly becoming common as customers default to the internet to begin their buying journey. A customer will want what they want when they want it, and only the brand that’s delivering on that need will make a sale.

Therefore, more brands will seek to invest in uncovering relevant micro-moments for their customers.

Such investment will be coupled with a higher demand for content that speaks to the customer insights during identifiable micro-moments to make the most of every lead.

3. The Rise of Voice Search

Smart speakers are an already fairly popular device in American homes, and the numbers seem to bear this out.

Statistics show that by 2022, voice shopping will hit a whopping $40 billion from the $2 billion it generates today.

With such an imminent jump in customer expenditure, your digital marketing strategy will need to address voice search.

The key, though, is to understand that you won't be deploying voice search tactics only to remain relevant but also to bolster your brand experience.

4. Visual Search

Along with voice search is visual search that enables customers to upload an image of an item they are looking for and receive specific results.

Such a tool taps into the entrenched power of mobile to turn a customer's smartphone into a search bar.

The appeal to point and shoot if you want to purchase an item is the convenience, and this will only drive the adoption of visual search up.

Consequently, you will need to optimize your digital marketing strategy to position your products right where customers relying on visual search can discover them.

5. Chat Bots

Chatbots are artificial intelligence-driven tools that utilize instant messaging to interact with your clients day or night. Their popularity has shot up so rapidly that by the end of 2020, 85% of customer service will be powered by chatbots.

As more customers come to expect round-the-clock availability of brands to resolve issues, companies will be under pressure to step up their chatbot strategy.

6. Conversational Marketing

As chatbots become more entrenched, clients have begun to realize the value of conversational marketing.

With conversational marketing, you are nurturing a two-way interaction with customers. As they pose queries, you can offer immediate responses in a conversational-style approach to meet your clients on their terms.

Brands should prepare to utilize more conversational marketing as a feedback-driven model that enhances their user experience.

For example, your copy and other marketing material will increasingly have to revolve around fostering a conversational tone.

7. Personalization

Customer data continues to be highly valuable for brands in helping them discern and anticipate their clients’ needs. However, such data can only be of use if you know how to monetize the insights you receive from it.

Personalization is where you use insights gleaned from customer data to offer unique value propositions that speak to a customer's particular needs.

Your digital marketing will have to factor in all areas that personalization can help the brand stand out.

Additionally, you should expect to find it more critical to deploy personalization across your entire universe of digital marketing and not just the regular channels.

Stay Ahead of the Curve

Digital marketing is a mission-critical tool helping you speak to your customers’ purchase decisions. However, technology keeps changing rapidly, which leads to new trends that can rock your strategy. Endeavor always to keep an eye on the future of digital marketing to identify useful ways to pivot your approach.

Sales Data Pro is your go-to- source for high-quality marketing-related data. Talk to us for information backed by constant and consistent monitoring that can enhance your marketing.


9 Reasons Why Working From Home Is the Best Idea in 2020

Do you dread going into your office every day? We've got a solution for you.

Working from home is a vague and foreign concept to most people who were brought up in the pre-digital age. What you may not know, though, is that there are more and more remote employment opportunities out there and we're seeing a serious shift in the mindset of the working public toward working from home.

Today, we're going to tell you why that's a good thing by giving you 8 of the biggest benefits of working remotely. If you've never considered it before, this should plant the seed of it in your mind, if you've been thinking long and hard about it, this might be what puts you over the edge.

It might not be for everyone, but if you're an independent person that revels in the peace and quiet of your home, then you should probably be working there.

1. Your Office Adapts to You

When you work from home, you don't have to go into an office on a regular basis, which leaves you with numerous options. Many people like to set up a home office to do their work, while others like to do it from the couch or at a nearby cafe. 

The beauty of it is that your office environment adapts to how you're feeling that day, so if you're tired of sitting at your desk, you can take your laptop and head to a restaurant or coffee shop for a few hours. When you need another change of scenery, head back home and set up there once again.

2. Save Money While Making Money

Because you don't have to perform the daily task of getting up, getting dressed, heading to the bus or getting in your car, and going to work, you don't have the same expenses that you would if you did. Not only are you going to save on gas or bus change, but you'll save on things like food, coffee, and even work clothes.

It might not seem like a huge amount of savings when you're talking about a short drive or a single bus fare to the office, but when you start adding these things up over months and years, it becomes huge. 

3. Work-Life Balance

You'll hear a lot of people that work from home talk about the work-life balance. This is essentially how much your work interferes with your ability to live your life, which is a huge problem for many. When your job encroaches on your life in a negative way, it becomes difficult to separate yourself from your job.

In some ways, working from home blurs the line between work and life, but most people appreciate the ability to mix work and pleasure throughout the course of a day. A healthy balance of the two is proven to increase overall happiness and enjoyment of your work.

4. Staying Healthy in Body and Mind

With the balancing of work and life, you'll feel like you have more time to do things that make you happy. Many decide to take on a more active lifestyle, going for runs or to the gym in the middle of the day to blow off some steam. You simply don't have this luxury when you're in the office all day.

You're obligated to be there and when you make your way home at 5 or 6 pm, usually the last thing you want to do is go lift weights for another hour. So, you're more likely to get fit when you work at home, which will also give your mental health a significant boost.

5. Fewer Distractions 

You might think that working from home would distract you more than usual, having no one looking over your shoulder and all of your possessions around you. While that may be true for some people (they'll need to work on this aspect), many find it much more distracting to be surrounded by their coworkers all day.

If you're easily distracted by people talking about their work or asking you for help in your office, you'll be delighted to know that you don't have coworkers in your home. We have all the resources available to us now to set up face-to-face meetings and phone calls online with as many people as necessary.

6. The Benefits of Working Remotely for Your Employer

You might also think that your employer would never go for you working from home, but there are a lot of benefits to the employer as well. Because you have more freedom, you're much more likely to be happy about your position at your company and a happy employee is a more productive one.

In addition, having employees working from home allows your employer to downsize the office and save money on things that keep the brick and mortar running.

7. More Time With Family

By removing your morning and nighttime commute from your day, you can spend a lot more time with your loved ones. If you've got a partner and children, you might only end up seeing them first thing in the morning and right before they go to sleep when you have to go to and from the office.

When you're already home, then you get to clock out whenever you need to be there for your family. That means soccer games, dance recitals, and more alone time with your partner.

8. Stress-Free Work Life

The simple fact of the traditional office environment is that people find it stressful. The drab colors, bright lights, and clanking of keyboards can be incredibly depressing for people that are normally outgoing. Not to mention, there are so many interpersonal issues that crop up in the office setting.

Working from home allows you to enjoy a stress-free environment. You can communicate with your bosses and coworkers digitally, checking-in and asking questions whenever you need to, then focus more on what you have to get done.

You'll Never Look Back

There are more benefits of working remotely than we could possibly list here. If we've convinced you of the virtues of working from home here today, then pay us a visit at Sales Data Pro.

Our partner program gives you the opportunity to earn a substantial income in direct sales and by referring our products and services to your network of potential customers. It's all done remotely and it'll change your life.