Personal Advertising: A Guide to Independent Insurance Agent Marketing

Personal Advertising: A Guide to Independent Insurance Agent Marketing

If you’re an independent insurance agent, you need to advertise yourself effectively. Learn some valuable insurance agent marketing tips that can’t miss.

Keyword(s): insurance agent marketing

As of 2018, there were approximately 1.2 million insurance agents throughout the country. As the industry continues to grow, you need to ensure you stand out as an individual agent. Otherwise, what reason do prospective clients have to choose you over someone else?

By using the latest insurance agent marketing trends, you can stand out from the crowd!

At the same time, you can improve your lead generation strategies to bring in more clients.

Here are the eight insurance agent marketing tips you need to succeed. With these tips, you can advertise yourself and attract more clients than ever before!

1. Know Your Audience

Before you can start marketing to new clients, you need to know who those people are. Otherwise, you’ll fail to make a lasting connection—or strong first impression.

Who do you consider your ideal client? Are they looking for a specific type of insurance? What age range do they fall in?

What works for a 20-year-old client won’t necessarily match the needs of an 80-year-old client.

If you have clients that fall into multiple categories, separate them by buyer personas. Determining the demographics (age, gender, household income) and purchasing behavior that sets your clients apart can help you market to each one.

As you determine your audience, take a look at your brand. Does your brand as an insurance agent attract this specific audience? Updating your branding can also help give your insurance lead gen strategies a boost.

That way, you’re standing out from other agents while attracting the right clients.

Once you specify your ideal audience, you can avoid leads that will waste your time. Instead, you can optimize your time with people more likely to become long-term, loyal customers.

2. Improve Your Site

The foundation for effective insurance agent marketing is a strong website.

When was the last time you updated your site? It’s possible the design and functionality are out-of-date with current trends and standards. This can make your personal brand look old and disconnected, too.

Whether you use digital ads or post on social media, people are bound to visit your website. Make sure it looks relevant and properly displays your brand. You’ll also want a site that loads quickly and is easy-to-read.

Updating your site based on the user experience will help you attract new clients.

Once you’ve updated your website, make sure it’s mobile-optimized as well. Otherwise, people will have trouble exploring your site on smaller screens. Our society is always on-the-go, so we often check our phones for information.

By optimizing your site for mobile devices, you can make it easier for people to travel between social media apps and your site, too.

3. Advertise Online

Pay-per-click (PPC) advertising is an effective way to generate new leads. You can advertise on search engines like Google and Bing or use social media platforms like Facebook and Instagram.

When advertising online, make sure you have a clear, concise message.

You can target your clients based on:

  • Location
  • Behaviors
  • Interests
  • Connections
  • Demographics

Once you start advertising using PPC, make sure to review the data. You’ll need to optimize your campaigns regularly to avoid wasting money.

Using PPC can help you increase brand awareness by boosting your visibility.

4. Stay Social

People want to work with people they trust and connect with. In order to market yourself as an insurance agent, you’ll want to show clients you’re a real person. One of the easiest ways to build this connection is through social media.

First, determine which platforms your clients are using. For example, older generations use Facebook more often, while younger individuals spend more time on Snapchat. You don’t need to use every platform.

Then, post high-quality images and content. Try to appeal to your audience’s interests and concerns. Spark a conversation whenever you can.

Using social media will allow you to build and nurture relationships.

Make sure to sound conversational and approachable, so people will start coming to you.

5. Rock Online Reviews

Do you have a lot of happy clients? Give them the chance to speak up.

Adding reviews and testimonials to your website will allow you to leverage social proof. Reviews from happy clients speak to your expertise and their experience. That way, new clients are more likely to trust you above a competitor.

6. Start Rolling with Video

People spend 2.6 more time on websites that include videos. For insurance agent marketing that draws people in, consider adding video content to your website and social media.

Video content gives people a face and voice to associate with your brand.

Videos will also keep people on your site longer, improving your dwell time and clickthrough rate. Improving these stats will give your search engine rankings a boost. When you rank higher on search engines like Google, people will see your site before a competitor’s.

A higher ranking speaks to your credibility, too.

7. Strengthen Your SEO

You can also improve website traffic, lead generation, and your search engine rankings using SEO. SEO, or search engine optimization, involves improving your website content based on the phrases your clients are searching for.

Using Google Trends and Keyword Planner to determine your audience’s interests.

What terms are they searching for right now? Then, start creating helpful blog posts that review those topics. Writing blog posts will help you attract site traffic and show clients you know your stuff.

As a result, you’re increasing leads and becoming a go-to resource in your field.

8. Increase Open Rates

Email marketing can help you nurture your leads. For effective email marketing, you need strong email subject lines that entice people to open your emails.

How can you spark their interest? Try to write a subject line that will generate curiosity. However, you need to make sure your subject line remains professional and aligned with your brand as well.

Improving your email open rate will help you encourage continuous communication with your clients.

Make Your Mark: 8 Tips for More Effective Insurance Agent Marketing

Stand out as one of the top insurance agents in your industry! Start using these insurance agent marketing tips to make your mark today.

Growing your insurance lead gen list? Explore our data plans today to keep your list up-to-date!